Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
Pary LeVian, Matriarch of the LeVian Family, Dies at 96
LeVian is remembered for her unwavering commitment to her family, community, and helping others.

She was 96.
Pary was born to Yitzhak and Miriam Etessami in 1929.
She looked to her mother’s service during a 1930s pandemic as an inspiration of courage and kindness throughout her life, and to her grandfather, for his work as a historian to give her a deep reverence for tradition, truth, and the preservation of legacy.
In a statement from the LeVian family shared with National Jeweler, Pary was described as a matriarch dedicated to her faith, family, and service.
Throughout her life, she was known for opening her home to those in need and supporting countless individuals and families.
She was raised in a family grounded in compassion, leadership, and unwavering faith, and has shaped the LeVian family with her wisdom, grace, and tireless generosity, said the family.
“Pary’s unwavering commitment to her family, community, and helping others has left an indelible mark on all who knew her,” said the LeVian Family.
“Her legacy of kindness and hospitality continues to inspire all who were touched by her life.”
Pary was preceded in death by her husband Abdulrahim and son Lawrence LeVian.
She is survived by her sons, Eddie and Moossa LeVian, and her daughters, Liz Etessami and Suzy Liviem, who are among her 89 direct living descendants.
Pary’s funeral took place Tuesday. The LeVian family will be sitting shiva through Thursday evening.
Those wishing to honor Pary’s memory can donate to the Great Neck Kosher Food Pantry via check, Venmo, or credit card.
Checks should be made out to the United Mashadi Jewish Community of America (UMJCA) with “Great Neck Kosher Food Pantry” in the memo line and can be mailed to the Le Vian offices at 235 Great Neck Road, Great Neck NY, 11021.
Those wishing to pay via credit card can call 516-487-3636 and ask to donate to the Great Neck Kosher Food Pantry.
The family’s statement noted that Le Vian’s offices will be closed on Friday to recognize Pary’s “extraordinary life and immeasurable contributions.”
The Latest

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.


The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.



























