Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
Protect Your Customers and Your Business
The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

Brought To You By GIA
One of the most pressing challenges facing the diamond industry is the risk of laboratory-grown diamonds being falsely presented as natural diamonds. It is a problem that presents a very significant danger to consumer trust in the trade and one that GIA has been monitoring closely.
The Challenge of Distinguishing Laboratory-Grown from Natural Diamonds
GIA iD100®: Your Defense Against False Natural Diamonds
Complimentary GIA Report Confirmation Service
“Combatting this fraud is vital to protecting the public and ensuring their confidence in gems and jewelry – this is GIA’s mission,” said GIA President and CEO Susan Jacques.
“We, like Tiffany, Cartier and other well-known global companies who are vigilant about protecting their valuable brands from counterfeiting and fraud, will take vigorous action to protect GIA and the trust consumers place in us.”
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