Technology

Protect Your Customers and Your Business

Brought to you by

Protect Your Customers and Your Business

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

gia1d100 btyb.jpg

Brought To You By GIA


One of the most pressing challenges facing the diamond industry is the risk of laboratory-grown diamonds being falsely presented as natural diamonds. It is a problem that presents a very significant danger to consumer trust in the trade and one that GIA has been monitoring closely. 

The Challenge of Distinguishing Laboratory-Grown from Natural Diamonds
As we know, it has become easier than ever for laboratory-grown diamonds to contaminate the natural diamond supply chain. In recent years, GIA encountered instances of laboratory-grown diamonds inscribed with report numbers belonging to natural diamonds. These laboratory-grown diamonds had 4Cs grades and measurements closely resembling those listed on accompanying natural diamond reports. 
 
These occurrences demonstrate the need for fast, reliable ways to identify laboratory-grown diamonds and separate them from natural diamonds throughout the industry. 
 
You deserve to know what you are selling – to protect your customers as well as your business and your reputation.
 
It is with trade and consumer protection in mind that GIA, the most trusted organization in diamond research and diamond grading, offers innovative diamond detection services and technology, like the GIA iD100®.

GIA iD100®: Your Defense Against False Natural Diamonds
Natural diamond detection is the trade's most effective defense against this looming threat. And the GIA iD100® offers that defense with speed and accuracy – all backed by GIA's unrivaled reputation. 
 
In under two seconds, the GIA iD100® can identify a diamond as natural with 100% accuracy. It is a small, yet powerful desktop instrument that makes diamond testing convenient. Test both loose and mounted diamonds from the convenience of your own store and use it for demonstrations to increase client confidence.
 
Few other diamond detection machines can match the speed and precision of the GIA iD100®. To protect your business reputation, this speed, accuracy, and convenience are crucial.
 
With the GIA iD100®, simply point its probe at a stone’s table to receive a result; the probe can be manipulated to reach every diamond in mounted jewelry and can read stones as small as 0.9mm in diameter. Results are easy to read. You don’t need to interpret graphs, colors, reference charts or data to know whether your stone is natural. In just two seconds, you get a simple “Pass” for natural diamonds and “Refer” for stones that need further testing.
 
In the event that your stone needs further testing, let the experts at GIA tell you the identity of your stone.

Complimentary GIA Report Confirmation Service
GIA is taking strong action in response to reports of fraudulent GIA inscriptions on laboratory-grown diamonds cut to nearly match GIA-graded natural diamonds.
 
For a limited time, GIA will offer a complimentary service to verify GIA reports, confirming that a diamond with a GIA inscription matches the inscribed GIA report number. GIA graded diamonds, with or without an inscription, may be verified via GIA’s Report Confirmation Service.
 
In addition, diamonds already graded and inscribed by GIA can be definitively verified using GIA Match iD™. This inscription viewing instrument uses Artificial Intelligence to connect to GIA’s secure database via the GIA App to match a loose diamond to its GIA digital grading report with precision. Learn more about GIA Match iD™ here. 
 
“Combatting this fraud is vital to protecting the public and ensuring their confidence in gems and jewelry – this is GIA’s mission,” said GIA President and CEO Susan Jacques. 

“We, like Tiffany, Cartier and other well-known global companies who are vigilant about protecting their valuable brands from counterfeiting and fraud, will take vigorous action to protect GIA and the trust consumers place in us.”
 

The Latest

Time CEO Jessica Sibley, Botswana President Duma Boko, and Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo in New York
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is Recovering

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

Oscar Heyman A Living Archive Holiday Book
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Gemfields rubies
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby Mine

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Hand holding a gas pump
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in September

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

Weekly QuizSep 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
JA New York sign
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking Event

The event will take place on the evening of Oct. 26 in New York City.

Christy Bromberg
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Dionne Warwick brown diamond ring from Sultan of Brunei
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for Auction

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

Matt Stuller
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime Achievement

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind Spot

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

De Beers London Vibrations high jewelry Echo transformable necklace
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Zoë Kravitz Wearing Jessica McCormack’s Bows Collection
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New Collection

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Amanda Coleman-Phelps and Guy Borenstein
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Jewelers Mutual Instappraise screenshot mock up
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry Insurance

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

Daniel’s Jewelers storefront
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private Equity

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

Brilliant Earth The Elizabeth Taylor Collection Campaign Imagery
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

Dana Rebecca Alexa Jordyn Marquise Marge hoops
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day Diamonds

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Secret Language of Victorian Jewelry by Amy Azzarito
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy