Cartier Opens New Store Inside LAX
The boutique is the French luxury brand’s first airport store on the West Coast.

The new store, located in the Tom Bradley International Terminal (Terminal B) of the Los Angeles Internation Airport (LAX), will offer a curated collection of Cartier’s signature jewelry, timepieces, fragrances, and leather goods.
“Having been home to Cartier for more than 50 years, the Los Angeles community has been—and continues to be—incredibly special to us. We look forward to welcoming guests from near and far into our beautiful new space at Cartier LAX,” said Walter Bolognino, president and CEO of Cartier North America.
The store’s interior design includes elements inspired by the city of Los Angeles and nods to the brand’s French heritage.
The storefront is adorned with champagne gold-colored panels with patterns reminiscent of the waves from California’s beaches.
This pattern continues from the exterior to the interior of the store, where the curated color palette of sandy neutrals, oceanic blues, and sunset shades inspired by the streets and beaches of LA takes over the space alongside the champagne tones the brand is known for.

A mural is the focal point of the store’s interior. It depicts a Cartier panther combined with elements from the architectural landscape of LA.
“The opening of the LAX boutique symbolizes our commitment to establishing a strong and balanced presence in key strategic airports worldwide,” said Virginie Martignac, global travel retail director at Cartier.
“As we celebrate this achievement, we look forward to our collaboration with DFS and LAX to shape the future and immerse luxury travelers in a unique experience that blends the creativity of Cartier with the vibrant essence of LA.”
The opening of this airport location is the latest move in Cartier’s global airport expansion initiative.
Since 2020, the brand has positioned itself inside key international airport locations across the Americas, Asia, Europe, and Oceania.
The brand said its 24 stores in 19 major airports showcase Cartier’s commitment to developing a global airport network that connects luxury travelers with authentic and meaningful experiences at major airports around the world.
Cartier is also focused on ensuring its curated spaces express creativity and elegance while emphasizing sustainability to achieve LEED certification.
The Latest

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.


During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

The organization has reelected Kalpesh Jhaveri as president.

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

Two experts share how artificial intelligence tools can help retailers run a more efficient business.

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.

“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.