Edouard Schneider Joins Messika as Chief Brand Officer
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.

Schneider joins the brand as a key member of its global leadership team, reporting directly to Valérie Messika, the founder and creative director of Messika.
In this position, he will be responsible for overseeing all communication and brand image activities for the company, as well as its internation subsidiaries in New York, Shanghai, Hong Kong, Tokyo, and Dubai.
This includes public relations, celebrity partnerships, events, social media, brand image, and visual merchandising.
“I am delighted to welcome Edouard as a key member of our executive management team. His dynamic energy, extensive experience, and deep understanding of the luxury industry come at a pivotal moment for Messika, as we expand our international footprint,” said Valérie Messika.
“Edouard’s global expertise, particularly in Asia, will be instrumental in driving growth in these strategically important markets. Throughout his career, Edouard has consistently demonstrated an exceptional ability to design and execute innovative communication strategies with a global impact.”
Schneider brings over 20 years of experience in the luxury and fashion industries, having held international roles across multiple disciplines.
He was the global communication director and head of the French division at Acne Studios for over six years, where he also was a member of the executive board.
Previously, he was also the global public and press relations director at Louis Vuitton and the chief communication officer at Maison Margiela.
Schneider earned a master’s degree in marketing and communication business management from the Paris School of Business (formerly known as ESG Business School).
The Latest

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.