SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Brought To You By De Beers Group
WHEN: Tuesday, December 10th, 2024
WHERE: Glasshouse Chelsea
WHAT: A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
WHO: Jewelry Designers Bernard James (Bernard James Jewelry), David Rees and Ron Anderson (Ten Thousand Things), George Inaki Root (Milamore Jewelry), Jade Lustig (Jade Trau), Jameel Mohammed (KHIRY), Jennifer Shanker (MUSE), Judy Geib (Judy Geib), Johnny Nelson (Johnny Nelson Jewelry), Michelle Fantaci (Michelle Fantaci Fine Jewelry); Forever Present Campaign Talent Amanda Jean Milligan, Astrid Atherly, Donna Ramsbottom-Reed, Oslyn Braithwaite, Samantha Dela Cruz, Viviene Dela Cruz, William Douglas Garrison Brown; Black Fashion Fair Founder Antoine Gregory, Amina Vassa, Stylist Bailey Moon, BMC Studio Founder Brandon Murphy, Candace Marie, Caroline Vazzana, Stylist
Cassy Meier, Coco Bassey, Chrissy Rutherford, Journalist Constance White, Gallery Owner and Art Consultant Danny Baez, Stylist Freddie Leiba, Galerie Magazine Editor in Chief Jacqueline Terrebonne, Julia Chafe, Karen Blanchard, Kaye Bassey, Model Lana Ogilvie, Vogue Contributing Fashion Editor Lynn Yaeger, DJ and Stylist Matthew Mazur, Mary Leest, Artist Melissa Joseph, Cero Magazine Editor Michael Matthews, Harper's Bazaar Accessories Director Miguel Enamorado, Nuni Yusuf, JCK News Director Robert Bates, Fashion Network Journalist Roxanne Robinson, Only Natural Diamonds Editor-in-Chief Sam Broekema, Stylist Solange Franklin, Photographer Sophie Elgort, Blanc Magazine Editor in [OFFICIAL] Chief Teneshia Carr, Tenicka Boyd, WWD Senior Fashion Market Editor for Accessories Thomas Waller, Trang Trinh, Vicky Sirica and more.
WHERE: Glasshouse Chelsea
WHAT: A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
WHO: Jewelry Designers Bernard James (Bernard James Jewelry), David Rees and Ron Anderson (Ten Thousand Things), George Inaki Root (Milamore Jewelry), Jade Lustig (Jade Trau), Jameel Mohammed (KHIRY), Jennifer Shanker (MUSE), Judy Geib (Judy Geib), Johnny Nelson (Johnny Nelson Jewelry), Michelle Fantaci (Michelle Fantaci Fine Jewelry); Forever Present Campaign Talent Amanda Jean Milligan, Astrid Atherly, Donna Ramsbottom-Reed, Oslyn Braithwaite, Samantha Dela Cruz, Viviene Dela Cruz, William Douglas Garrison Brown; Black Fashion Fair Founder Antoine Gregory, Amina Vassa, Stylist Bailey Moon, BMC Studio Founder Brandon Murphy, Candace Marie, Caroline Vazzana, Stylist
Cassy Meier, Coco Bassey, Chrissy Rutherford, Journalist Constance White, Gallery Owner and Art Consultant Danny Baez, Stylist Freddie Leiba, Galerie Magazine Editor in Chief Jacqueline Terrebonne, Julia Chafe, Karen Blanchard, Kaye Bassey, Model Lana Ogilvie, Vogue Contributing Fashion Editor Lynn Yaeger, DJ and Stylist Matthew Mazur, Mary Leest, Artist Melissa Joseph, Cero Magazine Editor Michael Matthews, Harper's Bazaar Accessories Director Miguel Enamorado, Nuni Yusuf, JCK News Director Robert Bates, Fashion Network Journalist Roxanne Robinson, Only Natural Diamonds Editor-in-Chief Sam Broekema, Stylist Solange Franklin, Photographer Sophie Elgort, Blanc Magazine Editor in [OFFICIAL] Chief Teneshia Carr, Tenicka Boyd, WWD Senior Fashion Market Editor for Accessories Thomas Waller, Trang Trinh, Vicky Sirica and more.
.jpg)
About the Forever Present Campaign
De Beers Group launches a new marketing campaign, ‘Forever Present,’ for the holiday gifting season in the U.S. Highlighting a diverse array of gifting opportunities for natural diamonds this holiday season, the campaign celebrates familial, friendship and romantic relationships under the premise that ‘natural connections deserve natural diamonds,’ making them the ideal choice for celebrating special moments with special people. The campaign reinforces the notion that natural diamonds are a store of emotional value that enable precious memories to remain ‘forever present.’ The campaign features diverse real-life couples, illustrating unforgettable moments and key milestones worth celebrating with the most special people in our lives, bringing the true essence of their relationships to life on screen. Showcasing classic jewelry designs including studs, tennis bracelets, anniversary bands, three-stone rings and solitaire pendants, the campaign speaks to a broad audience of U.S. gift-givers. The campaign will run nationally throughout the U.S. across digital platforms, social media including Instagram and TikTok, and out-of-home including major airports. To enhance its reach and impact and support U.S. independent jewelry retailers, the campaign assets will also be made available free of charge to retailers planning to invest in natural diamond marketing this holiday season. Retailers interested in learning more about the Forever Present campaign and how they can participate can visit: adiamondisforevermarketing.com. The campaign is featured on @Adiamondisforever on Instagram and TikTok. For further information, visit adiamondisforever.com.
More on Events & Awards
The Latest
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
