JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’

Brought To You By De Beers Group
WHERE: Glasshouse Chelsea
WHAT: A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
WHO: Jewelry Designers Bernard James (Bernard James Jewelry), David Rees and Ron Anderson (Ten Thousand Things), George Inaki Root (Milamore Jewelry), Jade Lustig (Jade Trau), Jameel Mohammed (KHIRY), Jennifer Shanker (MUSE), Judy Geib (Judy Geib), Johnny Nelson (Johnny Nelson Jewelry), Michelle Fantaci (Michelle Fantaci Fine Jewelry); Forever Present Campaign Talent Amanda Jean Milligan, Astrid Atherly, Donna Ramsbottom-Reed, Oslyn Braithwaite, Samantha Dela Cruz, Viviene Dela Cruz, William Douglas Garrison Brown; Black Fashion Fair Founder Antoine Gregory, Amina Vassa, Stylist Bailey Moon, BMC Studio Founder Brandon Murphy, Candace Marie, Caroline Vazzana, Stylist
Cassy Meier, Coco Bassey, Chrissy Rutherford, Journalist Constance White, Gallery Owner and Art Consultant Danny Baez, Stylist Freddie Leiba, Galerie Magazine Editor in Chief Jacqueline Terrebonne, Julia Chafe, Karen Blanchard, Kaye Bassey, Model Lana Ogilvie, Vogue Contributing Fashion Editor Lynn Yaeger, DJ and Stylist Matthew Mazur, Mary Leest, Artist Melissa Joseph, Cero Magazine Editor Michael Matthews, Harper's Bazaar Accessories Director Miguel Enamorado, Nuni Yusuf, JCK News Director Robert Bates, Fashion Network Journalist Roxanne Robinson, Only Natural Diamonds Editor-in-Chief Sam Broekema, Stylist Solange Franklin, Photographer Sophie Elgort, Blanc Magazine Editor in [OFFICIAL] Chief Teneshia Carr, Tenicka Boyd, WWD Senior Fashion Market Editor for Accessories Thomas Waller, Trang Trinh, Vicky Sirica and more.
About the Forever Present Campaign
De Beers Group launches a new marketing campaign, ‘Forever Present,’ for the holiday gifting season in the U.S. Highlighting a diverse array of gifting opportunities for natural diamonds this holiday season, the campaign celebrates familial, friendship and romantic relationships under the premise that ‘natural connections deserve natural diamonds,’ making them the ideal choice for celebrating special moments with special people. The campaign reinforces the notion that natural diamonds are a store of emotional value that enable precious memories to remain ‘forever present.’ The campaign features diverse real-life couples, illustrating unforgettable moments and key milestones worth celebrating with the most special people in our lives, bringing the true essence of their relationships to life on screen. Showcasing classic jewelry designs including studs, tennis bracelets, anniversary bands, three-stone rings and solitaire pendants, the campaign speaks to a broad audience of U.S. gift-givers. The campaign will run nationally throughout the U.S. across digital platforms, social media including Instagram and TikTok, and out-of-home including major airports. To enhance its reach and impact and support U.S. independent jewelry retailers, the campaign assets will also be made available free of charge to retailers planning to invest in natural diamond marketing this holiday season. Retailers interested in learning more about the Forever Present campaign and how they can participate can visit: adiamondisforevermarketing.com. The campaign is featured on @Adiamondisforever on Instagram and TikTok. For further information, visit adiamondisforever.com.
The Latest

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by GCAL by Sarine


David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

Supplier Spotlight Sponsored by GIA

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

The necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.

Sponsored by the Las Vegas Antique Jewelry and Watch Show

A private American collector purchased the 10-carat fancy vivid blue diamond.