AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Brought To You By De Beers Group
WHEN: Tuesday, December 10th, 2024
WHERE: Glasshouse Chelsea
WHAT: A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
WHO: Jewelry Designers Bernard James (Bernard James Jewelry), David Rees and Ron Anderson (Ten Thousand Things), George Inaki Root (Milamore Jewelry), Jade Lustig (Jade Trau), Jameel Mohammed (KHIRY), Jennifer Shanker (MUSE), Judy Geib (Judy Geib), Johnny Nelson (Johnny Nelson Jewelry), Michelle Fantaci (Michelle Fantaci Fine Jewelry); Forever Present Campaign Talent Amanda Jean Milligan, Astrid Atherly, Donna Ramsbottom-Reed, Oslyn Braithwaite, Samantha Dela Cruz, Viviene Dela Cruz, William Douglas Garrison Brown; Black Fashion Fair Founder Antoine Gregory, Amina Vassa, Stylist Bailey Moon, BMC Studio Founder Brandon Murphy, Candace Marie, Caroline Vazzana, Stylist
Cassy Meier, Coco Bassey, Chrissy Rutherford, Journalist Constance White, Gallery Owner and Art Consultant Danny Baez, Stylist Freddie Leiba, Galerie Magazine Editor in Chief Jacqueline Terrebonne, Julia Chafe, Karen Blanchard, Kaye Bassey, Model Lana Ogilvie, Vogue Contributing Fashion Editor Lynn Yaeger, DJ and Stylist Matthew Mazur, Mary Leest, Artist Melissa Joseph, Cero Magazine Editor Michael Matthews, Harper's Bazaar Accessories Director Miguel Enamorado, Nuni Yusuf, JCK News Director Robert Bates, Fashion Network Journalist Roxanne Robinson, Only Natural Diamonds Editor-in-Chief Sam Broekema, Stylist Solange Franklin, Photographer Sophie Elgort, Blanc Magazine Editor in [OFFICIAL] Chief Teneshia Carr, Tenicka Boyd, WWD Senior Fashion Market Editor for Accessories Thomas Waller, Trang Trinh, Vicky Sirica and more.
WHERE: Glasshouse Chelsea
WHAT: A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
WHO: Jewelry Designers Bernard James (Bernard James Jewelry), David Rees and Ron Anderson (Ten Thousand Things), George Inaki Root (Milamore Jewelry), Jade Lustig (Jade Trau), Jameel Mohammed (KHIRY), Jennifer Shanker (MUSE), Judy Geib (Judy Geib), Johnny Nelson (Johnny Nelson Jewelry), Michelle Fantaci (Michelle Fantaci Fine Jewelry); Forever Present Campaign Talent Amanda Jean Milligan, Astrid Atherly, Donna Ramsbottom-Reed, Oslyn Braithwaite, Samantha Dela Cruz, Viviene Dela Cruz, William Douglas Garrison Brown; Black Fashion Fair Founder Antoine Gregory, Amina Vassa, Stylist Bailey Moon, BMC Studio Founder Brandon Murphy, Candace Marie, Caroline Vazzana, Stylist
Cassy Meier, Coco Bassey, Chrissy Rutherford, Journalist Constance White, Gallery Owner and Art Consultant Danny Baez, Stylist Freddie Leiba, Galerie Magazine Editor in Chief Jacqueline Terrebonne, Julia Chafe, Karen Blanchard, Kaye Bassey, Model Lana Ogilvie, Vogue Contributing Fashion Editor Lynn Yaeger, DJ and Stylist Matthew Mazur, Mary Leest, Artist Melissa Joseph, Cero Magazine Editor Michael Matthews, Harper's Bazaar Accessories Director Miguel Enamorado, Nuni Yusuf, JCK News Director Robert Bates, Fashion Network Journalist Roxanne Robinson, Only Natural Diamonds Editor-in-Chief Sam Broekema, Stylist Solange Franklin, Photographer Sophie Elgort, Blanc Magazine Editor in [OFFICIAL] Chief Teneshia Carr, Tenicka Boyd, WWD Senior Fashion Market Editor for Accessories Thomas Waller, Trang Trinh, Vicky Sirica and more.
.jpg)
About the Forever Present Campaign
De Beers Group launches a new marketing campaign, ‘Forever Present,’ for the holiday gifting season in the U.S. Highlighting a diverse array of gifting opportunities for natural diamonds this holiday season, the campaign celebrates familial, friendship and romantic relationships under the premise that ‘natural connections deserve natural diamonds,’ making them the ideal choice for celebrating special moments with special people. The campaign reinforces the notion that natural diamonds are a store of emotional value that enable precious memories to remain ‘forever present.’ The campaign features diverse real-life couples, illustrating unforgettable moments and key milestones worth celebrating with the most special people in our lives, bringing the true essence of their relationships to life on screen. Showcasing classic jewelry designs including studs, tennis bracelets, anniversary bands, three-stone rings and solitaire pendants, the campaign speaks to a broad audience of U.S. gift-givers. The campaign will run nationally throughout the U.S. across digital platforms, social media including Instagram and TikTok, and out-of-home including major airports. To enhance its reach and impact and support U.S. independent jewelry retailers, the campaign assets will also be made available free of charge to retailers planning to invest in natural diamond marketing this holiday season. Retailers interested in learning more about the Forever Present campaign and how they can participate can visit: adiamondisforevermarketing.com. The campaign is featured on @Adiamondisforever on Instagram and TikTok. For further information, visit adiamondisforever.com.
More on Events & Awards
The Latest
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
