De Beers Announces 2024 ‘Shining Light’ Award Winners
The competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.

The jewelry design competition is dedicated to empowering the next generation of designers from the countries where De Beers recovers diamonds—Botswana, Canada, Namibia, and South Africa.
The award began in 1995, as part of the De Beers Group Designer Initiative, aimed at developing skills and cultivating world-class jewelry design and manufacturing skills within the youth of the company’s host countries.
The competition runs every two years and is open to jewelry designers from ages 18 to 35 who are in their final year of a jewelry design program, have already graduated, or who have relevant experience in jewelry design.
Each entrant had to submit designs for a complete jewelry collection that included a ring, necklace, earrings, bangles, and bracelets.
This year’s theme was “Luxury Redefined,” with entrants invited to design innovative, authentic, and inclusive versions of luxury, while celebrating diversity, said De Beers Group.
Of the 104 entries, 22 finalists were selected to represent their country, and 12 winners were chosen with first, second, and third place awards given to designers from each of the four countries.
SEE: The 2024 “Shining Light” Awards Winners
Legakwana Leo Makgekgenene took the first place for Botswana.
The second-place finalist was Tsholo Cater Mogobye, and the third-place finalist was Tshegofatso Sheba Kenalemang.
For Canada, Alisha Ansems was the first-place winner.
Elinor Nelson-Hachey took second place, and Samantha Yeung took third place.
The first-place winner for Namibia was Juliana Fransisko.
The second-place finalist was Padja Kaitungwa, and Luka Ndivayele was the third-place finalist.
Otlotleng Moshupa was the first-place winner for South Africa.
The finalists were Eve Julia Schneeberger in second place, and Lisa Henn in third place.
The winners were evaluated and selected by an international panel of judges representing each of the countries and led by Céline Assimon, the CEO of De Beers Jewellers.
“The Shining Light Awards provide a platform to spotlight young talent and open doors within the diamond sector and global markets,” said Assimon.
“This year’s theme, ‘Luxury Redefined,’ inspired a range of creative interpretations with designers exploring sustainability, natural elements, and cultural heritage as sources of inspiration, reflecting how luxury is shaped and defined by individual lived experience. It was an honor to be part of this year’s competition, and congratulations to our winners and all applicants for their exceptional submissions.”
The prizes for the “Shining Light” Awards align with the goals of the De Beers Group Designer Initiative, said the company, as they are designed to advance each winner’s career by further developing their skills and equipping them with the essential tools for success so they can build sustainable careers in the jewelry industry and contribute to their communities.
Prizes for the 2024 awards included business support, a structured skills development program, and tuition assistance.
“By creating accessible opportunities within the diamond sector, we are actively investing in local talent, with a particular focus on supporting youth in our host countries to benefit the diamond industry,” said Moses Madondo, CEO of De Beers Group Managed Operations.
“Through the ‘Shining Light’ Awards, we provide a platform that not only nurtures and develops emerging designers but also highlights the value of skills transfer, entrepreneurship, and creativity along the diamond value chain. We are truly inspired by the level of talent and innovation showcased by this year’s finalists.”
The Latest

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Boucheron reached record sales while Pomellato found success in its signature collections.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.


Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

The watch company will design, manufacture, and distribute Kate Spade New York watches.

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Former Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.

The 12-piece capsule collection transforms from brooches to pendants.

A Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.

The new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.

























