De Beers Announces 2024 ‘Shining Light’ Award Winners
The competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.

The jewelry design competition is dedicated to empowering the next generation of designers from the countries where De Beers recovers diamonds—Botswana, Canada, Namibia, and South Africa.
The award began in 1995, as part of the De Beers Group Designer Initiative, aimed at developing skills and cultivating world-class jewelry design and manufacturing skills within the youth of the company’s host countries.
The competition runs every two years and is open to jewelry designers from ages 18 to 35 who are in their final year of a jewelry design program, have already graduated, or who have relevant experience in jewelry design.
Each entrant had to submit designs for a complete jewelry collection that included a ring, necklace, earrings, bangles, and bracelets.
This year’s theme was “Luxury Redefined,” with entrants invited to design innovative, authentic, and inclusive versions of luxury, while celebrating diversity, said De Beers Group.
Of the 104 entries, 22 finalists were selected to represent their country, and 12 winners were chosen with first, second, and third place awards given to designers from each of the four countries.
SEE: The 2024 “Shining Light” Awards Winners
Legakwana Leo Makgekgenene took the first place for Botswana.
The second-place finalist was Tsholo Cater Mogobye, and the third-place finalist was Tshegofatso Sheba Kenalemang.
For Canada, Alisha Ansems was the first-place winner.
Elinor Nelson-Hachey took second place, and Samantha Yeung took third place.
The first-place winner for Namibia was Juliana Fransisko.
The second-place finalist was Padja Kaitungwa, and Luka Ndivayele was the third-place finalist.
Otlotleng Moshupa was the first-place winner for South Africa.
The finalists were Eve Julia Schneeberger in second place, and Lisa Henn in third place.
The winners were evaluated and selected by an international panel of judges representing each of the countries and led by Céline Assimon, the CEO of De Beers Jewellers.
“The Shining Light Awards provide a platform to spotlight young talent and open doors within the diamond sector and global markets,” said Assimon.
“This year’s theme, ‘Luxury Redefined,’ inspired a range of creative interpretations with designers exploring sustainability, natural elements, and cultural heritage as sources of inspiration, reflecting how luxury is shaped and defined by individual lived experience. It was an honor to be part of this year’s competition, and congratulations to our winners and all applicants for their exceptional submissions.”
The prizes for the “Shining Light” Awards align with the goals of the De Beers Group Designer Initiative, said the company, as they are designed to advance each winner’s career by further developing their skills and equipping them with the essential tools for success so they can build sustainable careers in the jewelry industry and contribute to their communities.
Prizes for the 2024 awards included business support, a structured skills development program, and tuition assistance.
“By creating accessible opportunities within the diamond sector, we are actively investing in local talent, with a particular focus on supporting youth in our host countries to benefit the diamond industry,” said Moses Madondo, CEO of De Beers Group Managed Operations.
“Through the ‘Shining Light’ Awards, we provide a platform that not only nurtures and develops emerging designers but also highlights the value of skills transfer, entrepreneurship, and creativity along the diamond value chain. We are truly inspired by the level of talent and innovation showcased by this year’s finalists.”
The Latest

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Ella Blum was appointed to the newly created role.


Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
























