SourcingOct 10, 2024
Lucara Sells Clara to Its Original FoundersSourcingOct 21, 2024
De Beers to List Single Country of Origin for Some of Its Diamonds
It will start with rough diamonds that are larger than 1.25 carats and later expand to rough diamonds that are above 1 carat.
An assortment of rough diamonds mined by De Beers Group. The company announced that it will now list the country of origin for each rough diamond it mines that weighs above 1.25 carats. In 2025, the change will expand to include diamonds that weigh more than 1 carat.
Paris—De Beers Group announced Monday that it will now provide single country of origin information for its diamonds as they are uploaded to the Tracr platform.
The company said the change initially will apply to De Beers-sourced rough diamonds above 1.25 carats that are newly registered to its diamond traceability platform.
Beginning in 2025, it will expand to include rough diamonds above 1 carat in size, equivalent to half-carat or larger polished diamonds and thereby in line with current diamond import requirements for G7 countries.
The announcement marks a major shift for the diamond miner and marketer, which never has gotten this granular with any segment of its production because of the way it sorts goods.
De Beers aggregates its diamonds, meaning it groups goods together based on quality, not the location where they were mined.
So previously, when De Beers-sourced diamonds were uploaded to Tracr, they were listed as “DTC.”
The “DTC” designation signaled the diamonds originated in one of the four countries where De Beers mines diamonds: Botswana, Namibia, South Africa, or Canada.
Related stories will be right here …
The company said the change initially will apply to De Beers-sourced rough diamonds above 1.25 carats that are newly registered to its diamond traceability platform.
Beginning in 2025, it will expand to include rough diamonds above 1 carat in size, equivalent to half-carat or larger polished diamonds and thereby in line with current diamond import requirements for G7 countries.
The announcement marks a major shift for the diamond miner and marketer, which never has gotten this granular with any segment of its production because of the way it sorts goods.
De Beers aggregates its diamonds, meaning it groups goods together based on quality, not the location where they were mined.
So previously, when De Beers-sourced diamonds were uploaded to Tracr, they were listed as “DTC.”
The “DTC” designation signaled the diamonds originated in one of the four countries where De Beers mines diamonds: Botswana, Namibia, South Africa, or Canada.
“For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale,” De Beers CEO Al Cook said.
“We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
The company said the introduction of new proprietary scanning technology in diamond-producing countries, along with AI-powered advanced algorithmic matching, have allowed it to “digitally disaggregate” its diamonds and confirm their specific country of origin.
De Beers made the announcement at “Spotlight on Diamonds,” an event held in Paris and attended by leading luxury jewelry brands.
At the event, the company provided an update on “Origins,” the strategy it announced in Las Vegas earlier this year to cut costs, streamline its business, and boost demand for natural diamonds as parent company Anglo American looks to divest or demerge the De Beers business.
In addition to the “Origins” update, De Beers provided insights into its broader sustainability progress under “Building Forever,” the set of goals it hopes to achieve by 2030 that are built around environmental protection, equal opportunity, partnering for thriving communities, and leading ethical practices across the jewelry industry.
More on Sourcing
The Latest
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Weekly QuizSep 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
