SourcingOct 10, 2024
Lucara Sells Clara to Its Original FoundersSourcingOct 21, 2024
De Beers to List Single Country of Origin for Some of Its Diamonds
It will start with rough diamonds that are larger than 1.25 carats and later expand to rough diamonds that are above 1 carat.
An assortment of rough diamonds mined by De Beers Group. The company announced that it will now list the country of origin for each rough diamond it mines that weighs above 1.25 carats. In 2025, the change will expand to include diamonds that weigh more than 1 carat.
Paris—De Beers Group announced Monday that it will now provide single country of origin information for its diamonds as they are uploaded to the Tracr platform.
The company said the change initially will apply to De Beers-sourced rough diamonds above 1.25 carats that are newly registered to its diamond traceability platform.
Beginning in 2025, it will expand to include rough diamonds above 1 carat in size, equivalent to half-carat or larger polished diamonds and thereby in line with current diamond import requirements for G7 countries.
The announcement marks a major shift for the diamond miner and marketer, which never has gotten this granular with any segment of its production because of the way it sorts goods.
De Beers aggregates its diamonds, meaning it groups goods together based on quality, not the location where they were mined.
So previously, when De Beers-sourced diamonds were uploaded to Tracr, they were listed as “DTC.”
The “DTC” designation signaled the diamonds originated in one of the four countries where De Beers mines diamonds: Botswana, Namibia, South Africa, or Canada.
Related stories will be right here …
The company said the change initially will apply to De Beers-sourced rough diamonds above 1.25 carats that are newly registered to its diamond traceability platform.
Beginning in 2025, it will expand to include rough diamonds above 1 carat in size, equivalent to half-carat or larger polished diamonds and thereby in line with current diamond import requirements for G7 countries.
The announcement marks a major shift for the diamond miner and marketer, which never has gotten this granular with any segment of its production because of the way it sorts goods.
De Beers aggregates its diamonds, meaning it groups goods together based on quality, not the location where they were mined.
So previously, when De Beers-sourced diamonds were uploaded to Tracr, they were listed as “DTC.”
The “DTC” designation signaled the diamonds originated in one of the four countries where De Beers mines diamonds: Botswana, Namibia, South Africa, or Canada.
“For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale,” De Beers CEO Al Cook said.
“We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
The company said the introduction of new proprietary scanning technology in diamond-producing countries, along with AI-powered advanced algorithmic matching, have allowed it to “digitally disaggregate” its diamonds and confirm their specific country of origin.
De Beers made the announcement at “Spotlight on Diamonds,” an event held in Paris and attended by leading luxury jewelry brands.
At the event, the company provided an update on “Origins,” the strategy it announced in Las Vegas earlier this year to cut costs, streamline its business, and boost demand for natural diamonds as parent company Anglo American looks to divest or demerge the De Beers business.
In addition to the “Origins” update, De Beers provided insights into its broader sustainability progress under “Building Forever,” the set of goals it hopes to achieve by 2030 that are built around environmental protection, equal opportunity, partnering for thriving communities, and leading ethical practices across the jewelry industry.
Editors' Picks
Sponsored by
More on Sourcing
The Latest
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
