SourcingOct 21, 2024
De Beers to List Single Country of Origin for Some of Its Diamonds SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise Diamonds
The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Along with 58 facets cut into each diamond, Facets of Fire etches hundreds of thousands of invisible nano-prisms onto the pavilion of the polished stones to create facets within facets.
New York—Facets of Fire is expanding its offerings to now include pear and marquise diamonds.
The company will offer loose diamonds in these fancy cuts from 0.25 carats to more than 10 carats.
Facets of Fire already carries round-, princess-, oval-, radiant-, and cushion-shaped diamonds in its selection of diamond engagement rings and bands, necklaces, bracelets, and earrings.
All shapes feature Facets of Fire’s nanotechnology, which causes each stone to be seven times brighter with more sparkle, fire, and brilliance, said the company.
Along with 58 facets, each diamond is etched with hundreds of thousands of nano-prisms onto the pavilion of the polished stone to create facets within facets.
The nano-prism placement is customized strategically for every stone to ensure maximum light return.
“Facets of Fire’s commitment to creating more beautiful natural diamonds is on full display with each new shape we create,” said Glenn Markman, CEO of Facets of Fire.
“It can take months to perfect the placement of the nano-prisms, but when we finally get it right, the result is unmatched.”
Related stories will be right here …
The company will offer loose diamonds in these fancy cuts from 0.25 carats to more than 10 carats.
Facets of Fire already carries round-, princess-, oval-, radiant-, and cushion-shaped diamonds in its selection of diamond engagement rings and bands, necklaces, bracelets, and earrings.
All shapes feature Facets of Fire’s nanotechnology, which causes each stone to be seven times brighter with more sparkle, fire, and brilliance, said the company.
Along with 58 facets, each diamond is etched with hundreds of thousands of nano-prisms onto the pavilion of the polished stone to create facets within facets.
The nano-prism placement is customized strategically for every stone to ensure maximum light return.
“Facets of Fire’s commitment to creating more beautiful natural diamonds is on full display with each new shape we create,” said Glenn Markman, CEO of Facets of Fire.
“It can take months to perfect the placement of the nano-prisms, but when we finally get it right, the result is unmatched.”
Facets of Fire has six national and international patents protecting its diamond cutting technology.
Every diamond sold by Facets of Fire adheres to standards from the Kimberly Process and Responsible Jewellery Council, said the company. It only works with natural mined diamonds.
For more information on the new pear and marquise diamonds available from Facets of Fire, visit its website.
Editors' Picks
Sponsored by
SourcingSep 09, 2024
Fuli Gemstones Introduces ‘Beidou Cut’
GradingOct 19, 2022
Facets of Fire Debuts Oval-Shaped DiamondMore on Sourcing
The Latest
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
