Facets of Fire Expands to Include Pear, Marquise Diamonds
The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.

The company will offer loose diamonds in these fancy cuts from 0.25 carats to more than 10 carats.
Facets of Fire already carries round-, princess-, oval-, radiant-, and cushion-shaped diamonds in its selection of diamond engagement rings and bands, necklaces, bracelets, and earrings.
All shapes feature Facets of Fire’s nanotechnology, which causes each stone to be seven times brighter with more sparkle, fire, and brilliance, said the company.
Along with 58 facets, each diamond is etched with hundreds of thousands of nano-prisms onto the pavilion of the polished stone to create facets within facets.
The nano-prism placement is customized strategically for every stone to ensure maximum light return.
“Facets of Fire’s commitment to creating more beautiful natural diamonds is on full display with each new shape we create,” said Glenn Markman, CEO of Facets of Fire.
“It can take months to perfect the placement of the nano-prisms, but when we finally get it right, the result is unmatched.”
Facets of Fire has six national and international patents protecting its diamond cutting technology.
Every diamond sold by Facets of Fire adheres to standards from the Kimberly Process and Responsible Jewellery Council, said the company. It only works with natural mined diamonds.
For more information on the new pear and marquise diamonds available from Facets of Fire, visit its website.
The Latest

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.


The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.























