CollectionsSep 18, 2024
Cece Jewellery Celebrates Love in New CollectionCollectionsSep 19, 2024
Jacquie Aiche’s New Campaign Celebrates Self-Expression
The brand also launched its “Femme Bohème” collection filled with colorful gemstones representing “Mother Nature’s finest creations.”
Founder Jacquie Aiche created the “Femme Bohème” campaign to “capture the romance of being free to be yourself and enjoy[ing] life fully.”
Los Angeles—Jacquie Aiche launched a new campaign last week, centering around model Jasmine Daniels wearing the brand’s new “Femme Bohème” collection.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
Jacquie Aiche’s latest campaign features model Jasmine Daniels wearing pieces from the brand’s new “Femme Bohème” collection.
The “Femme Bohème” collection features pavé diamond rings, multicolored tourmaline earrings, snake motifs, diamond body chains, and watermelon tourmaline crystal charms all set in 14-karat yellow gold.
Jacquie Aiche’s necklace featuring a watermelon tourmaline baguette bar with a green tourmaline tear-drop center and pavé diamonds on a 14-karat yellow gold chain ($15,250)
A diamond pavé snake earring in 14-karat yellow gold with marquise-shaped diamonds hanging from the tail ($11,250)
The “Sophia” finger bracelet with black pearls, diamonds, and other gemstones set in 14-karat yellow gold ($13,200)
The “Triple Starburst” dome ring with three blue diamonds set in 14-karat yellow gold ($4,875)
Jacquie Aiche’s chain ear band in 14-karat yellow gold with pavé diamonds, opal, and multicolored tourmalines ($10,250)
A hammered kite-shaped choker in 14-karat yellow gold with diamonds ($6,875)
The more than 60 pieces in the Femme Bohème collection are a combination of classics from the brand and new styles.
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
Related stories will be right here …
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
More on Collections
The Latest
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
