CollectionsSep 18, 2024
Cece Jewellery Celebrates Love in New CollectionCollectionsSep 19, 2024
Jacquie Aiche’s New Campaign Celebrates Self-Expression
The brand also launched its “Femme Bohème” collection filled with colorful gemstones representing “Mother Nature’s finest creations.”
Founder Jacquie Aiche created the “Femme Bohème” campaign to “capture the romance of being free to be yourself and enjoy[ing] life fully.”
Los Angeles—Jacquie Aiche launched a new campaign last week, centering around model Jasmine Daniels wearing the brand’s new “Femme Bohème” collection.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
Jacquie Aiche’s latest campaign features model Jasmine Daniels wearing pieces from the brand’s new “Femme Bohème” collection.
The “Femme Bohème” collection features pavé diamond rings, multicolored tourmaline earrings, snake motifs, diamond body chains, and watermelon tourmaline crystal charms all set in 14-karat yellow gold.
Jacquie Aiche’s necklace featuring a watermelon tourmaline baguette bar with a green tourmaline tear-drop center and pavé diamonds on a 14-karat yellow gold chain ($15,250)
A diamond pavé snake earring in 14-karat yellow gold with marquise-shaped diamonds hanging from the tail ($11,250)
The “Sophia” finger bracelet with black pearls, diamonds, and other gemstones set in 14-karat yellow gold ($13,200)
The “Triple Starburst” dome ring with three blue diamonds set in 14-karat yellow gold ($4,875)
Jacquie Aiche’s chain ear band in 14-karat yellow gold with pavé diamonds, opal, and multicolored tourmalines ($10,250)
A hammered kite-shaped choker in 14-karat yellow gold with diamonds ($6,875)
The more than 60 pieces in the Femme Bohème collection are a combination of classics from the brand and new styles.
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
Related stories will be right here …
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
Editors' Picks
Sponsored by
More on Collections
The Latest
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
