CollectionsSep 18, 2024
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Jacquie Aiche’s New Campaign Celebrates Self-Expression
The brand also launched its “Femme Bohème” collection filled with colorful gemstones representing “Mother Nature’s finest creations.”
Founder Jacquie Aiche created the “Femme Bohème” campaign to “capture the romance of being free to be yourself and enjoy[ing] life fully.”
Los Angeles—Jacquie Aiche launched a new campaign last week, centering around model Jasmine Daniels wearing the brand’s new “Femme Bohème” collection.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
Jacquie Aiche’s latest campaign features model Jasmine Daniels wearing pieces from the brand’s new “Femme Bohème” collection.
The “Femme Bohème” collection features pavé diamond rings, multicolored tourmaline earrings, snake motifs, diamond body chains, and watermelon tourmaline crystal charms all set in 14-karat yellow gold.
Jacquie Aiche’s necklace featuring a watermelon tourmaline baguette bar with a green tourmaline tear-drop center and pavé diamonds on a 14-karat yellow gold chain ($15,250)
A diamond pavé snake earring in 14-karat yellow gold with marquise-shaped diamonds hanging from the tail ($11,250)
The “Sophia” finger bracelet with black pearls, diamonds, and other gemstones set in 14-karat yellow gold ($13,200)
The “Triple Starburst” dome ring with three blue diamonds set in 14-karat yellow gold ($4,875)
Jacquie Aiche’s chain ear band in 14-karat yellow gold with pavé diamonds, opal, and multicolored tourmalines ($10,250)
A hammered kite-shaped choker in 14-karat yellow gold with diamonds ($6,875)
The more than 60 pieces in the Femme Bohème collection are a combination of classics from the brand and new styles.
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
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Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
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