CollectionsSep 18, 2024
Cece Jewellery Celebrates Love in New CollectionCollectionsSep 19, 2024
Jacquie Aiche’s New Campaign Celebrates Self-Expression
The brand also launched its “Femme Bohème” collection filled with colorful gemstones representing “Mother Nature’s finest creations.”
Founder Jacquie Aiche created the “Femme Bohème” campaign to “capture the romance of being free to be yourself and enjoy[ing] life fully.”
Los Angeles—Jacquie Aiche launched a new campaign last week, centering around model Jasmine Daniels wearing the brand’s new “Femme Bohème” collection.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
Jacquie Aiche’s latest campaign features model Jasmine Daniels wearing pieces from the brand’s new “Femme Bohème” collection.
The “Femme Bohème” collection features pavé diamond rings, multicolored tourmaline earrings, snake motifs, diamond body chains, and watermelon tourmaline crystal charms all set in 14-karat yellow gold.
Jacquie Aiche’s necklace featuring a watermelon tourmaline baguette bar with a green tourmaline tear-drop center and pavé diamonds on a 14-karat yellow gold chain ($15,250)
A diamond pavé snake earring in 14-karat yellow gold with marquise-shaped diamonds hanging from the tail ($11,250)
The “Sophia” finger bracelet with black pearls, diamonds, and other gemstones set in 14-karat yellow gold ($13,200)
The “Triple Starburst” dome ring with three blue diamonds set in 14-karat yellow gold ($4,875)
Jacquie Aiche’s chain ear band in 14-karat yellow gold with pavé diamonds, opal, and multicolored tourmalines ($10,250)
A hammered kite-shaped choker in 14-karat yellow gold with diamonds ($6,875)
The more than 60 pieces in the Femme Bohème collection are a combination of classics from the brand and new styles.
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
Related stories will be right here …
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
More on Collections
The Latest
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs for 2026The new catalogs are “Tools, Equipment, & Metals 2026-2027” and “Findings & Metals 2026-2027.”
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
Weekly QuizAug 29, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
IndependentsAug 28, 2025
Sissy’s Log Cabin Donates School Supplies to Memphis StudentsThe jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
WatchesAug 26, 2025
Nick Jonas Gets Nostalgic in New Fossil CampaignThe Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.
IndependentsAug 26, 2025
Hinkamp Jewelers Celebrates 70 YearsThe family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.
ColumnistsAug 26, 2025
Back to School, Back to Style: Why August is Prime Time for Self-GiftingIn his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.
WatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons HomeThe new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
CollectionsAug 25, 2025
Tennis Star Madison Keys Has the Perfect Necklace for the US OpenThe Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.
TrendsAug 25, 2025
Amanda’s Style File: That’s a WrapWrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.
