Jacquie Aiche’s New Campaign Celebrates Self-Expression
The brand also launched its “Femme Bohème” collection filled with colorful gemstones representing “Mother Nature’s finest creations.”
![Founder Jacquie Aiche created the “Femme Bohème” campaign to “capture the romance of being free to be yourself and enjoy[ing] life fully.” Jacquie Aiche’s Femme Bohème Campaign](https://uploads.nationaljeweler.com/uploads/5b4d795e2c4f72f79475191150a64ad3.jpg)
The campaign, which shares the same name as the collection, is described as “a dream manifested,” by Jacquie Aiche, founder of the namesake brand.
“I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully. And Jasmine did just that. It was so incredible to work with her again… She was the perfect muse to bring the vision to life,” said Aiche.
Aiche chose Daniels to work with her on the campaign because after working together previously, she knew the energy Daniels would bring to the jewels.
“She has a beautiful spirit that makes the jewelry shine even brighter,” said Aiche.
Aiche has also worked with musician Adam Levine and his wife, model Behati Prinsloo, for her “Rebel Heart” campaign in April.
Throughout the collection’s many crystal charms and body chains there are pearls, morganite, emeralds, sapphires, opals, tourmalines, and many more gemstones representing “Mother Nature’s finest creations” and chosen for what each stone manifests.
“I felt so aligned and energetic as I was working on this collection,” said Aiche.
“The gemstones, diamonds, and gold layers all carry a refined, free-spirited essence that feels so true to who I am and what the JA tribe represents: a community drawn to international energy and the beauty and magic of minerals.”
The Femme Bohème collection retails for $2,000 to $80,000 and is available on the Jacquie Aiche website.
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