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Hearts On Fire Debuts New Campaign, Designs
The “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
Each of the 16 new pieces in the “Vela” collection were inspired by the form of a feather, utilizing gentle curves and swooping lines in its silhouettes.
Boston, Mass.—Hearts On Fire has launched its “Love, Unleashed” campaign, showcasing the 16 new pieces that debuted in its “Vela” collection.
The campaign is “an ode to the multifaceted nature of love—romance, friendship, and self-love,” said Hearts On Fire, with imagery that excludes “warmth, sophistication, and relatability.”
While the Vela collection, which now consists of 40 pieces, was first released in May of 2023, the brand has created new pieces inspired by the form and lightness of a feather.
It includes pieces that can be worn for a variety of occasions, from statement pieces to classics with a twist, as well as bridal.
The new designs feature gentle curves and swooping lines, as well as a signature French cut pavé setting, which is typically reserved for high jewelry.
The technique involves creating a pattern of V-shaped facets to increase each diamond’s brilliance and give the illusion of larger stone, explained the brand.
The campaign is “an ode to the multifaceted nature of love—romance, friendship, and self-love,” said Hearts On Fire, with imagery that excludes “warmth, sophistication, and relatability.”
While the Vela collection, which now consists of 40 pieces, was first released in May of 2023, the brand has created new pieces inspired by the form and lightness of a feather.
It includes pieces that can be worn for a variety of occasions, from statement pieces to classics with a twist, as well as bridal.
The new designs feature gentle curves and swooping lines, as well as a signature French cut pavé setting, which is typically reserved for high jewelry.
The technique involves creating a pattern of V-shaped facets to increase each diamond’s brilliance and give the illusion of larger stone, explained the brand.
Hearts On Fire’s “Love, Unleashed” campaign, featuring the brand’s “Vela” collection
A new design in the “Vela” collection, the “Vela” French cut pavé diamond cocktail ring in 18-karat white gold with brilliant-cut round diamonds totaling 2.75 carats ($17,700)
The “Vela” French cut pavé diamond pendant necklace features three solitaire diamond drops set in 18-karat yellow gold; the total carat weight of the diamonds are 0.90 carats ($6,400)
The “Vela” cathedral solitaire engagement ring is available with a 0.33- or 1-carat diamond at its center and a diamond band totaling 0.25 to 0.30 carats, all set in 18-karat yellow gold or platinum ($2,650 - $14,050)
The new “Vela” French cut pavé diamond bracelet in 18-karat rose gold with 1.2 carats of diamonds ($7,700)
The “Vela” French cut pavé diamond asymmetrical climber earrings with diamonds totaling 4.20 carats set in 18-karat rose gold ($24,100)
One engagement ring is included in Hearts On Fire’s new designs, showcasing a solitaire diamond in a cathedral setting with no bridge, so it can be viewed from all angles.
It is meant to symbolize a couple coming together as one, holding their love close between them, explained the brand.
Hearts On Fire’s new Vela pieces launched online and at select retailers on Sept. 5.
Pieces in the Vela collection retail for $2,400 to $154,000.
The full collection is available on the Hearts On Fire website.
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