MajorsJun 24, 2024
See What Inspired Tiffany & Co. Silver Designer Edward C. Moore MajorsSep 05, 2024
Tiffany & Co. Celebrates Elsa Peretti’s Bone Cuff
The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
To celebrate the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co., the jeweler will feature her Bone Cuff in its ongoing campaign celebrating its most notable collections.
New York—The Elsa Peretti Bone Cuff has joined the lineup of Tiffany & Co. pieces highlighted in the jeweler’s “With Love, Since 1837” campaign.
The campaign, which debuted earlier this year, is an ode to the beginnings of Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany.
It celebrates the jeweler’s heritage and most notable collections through contemporary visuals inspired by the late Gene Moore, the company’s former window designer.
The timely addition of the Bone Cuff coincides with the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co. in September 1974.
An icon since it was first introduced in the 70s, Tiffany said, the Bone Cuff illustrates Peretti’s design ingenuity and creativity.
The campaign, which debuted earlier this year, is an ode to the beginnings of Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany.
It celebrates the jeweler’s heritage and most notable collections through contemporary visuals inspired by the late Gene Moore, the company’s former window designer.
The timely addition of the Bone Cuff coincides with the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co. in September 1974.
An icon since it was first introduced in the 70s, Tiffany said, the Bone Cuff illustrates Peretti’s design ingenuity and creativity.
Designed to be powerfully feminine, it’s made to conform to the left and right wrists, molding effortlessly to the body.
The cuff’s sensual, sculptural form defined the designer’s pioneering vision, said Tiffany.
Few designs maintain their style and beauty for decades, but Peretti’s jewelry and objects continue to endure, said Tiffany & Co. of its decision to include the Bone Cuff in its “With Love, Since 1837” campaign
The “With Love, Since 1837” campaign showcases pieces from Tiffany’s most definitive jewelry collections as theatrical vignettes in a series of vitrines inspired by the whimsical displays Gene Moore is remembered for.
The Bone Cuff is depicted on a floating hand gesturing upward, a nod to one of Peretti’s poses from her modeling career.
The ladybug on the index finger is a tribute to a 1980s advertisement for the Bone Cuff shot by the late photographer Hiro, who was also the designer’s close friend and creative collaborator.
The piece has earned a place in jewelry history, having been honored in permanent collections of leading museums and worn by notable figures across the world.
Also in honor of Peretti’s 50th anniversary, the jeweler has debuted special pieces throughout the year, reissuing some of the designer’s pieces with gemstones and in bold scales, such as the pavé diamond Bone Cuffs, each a testament to her influence as a creative force in the industry.
The special creations are available at Tiffany & Co. stores globally or on Tiffany.com.
More on Majors
The Latest
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
