MajorsJun 24, 2024
See What Inspired Tiffany & Co. Silver Designer Edward C. Moore MajorsSep 05, 2024
Tiffany & Co. Celebrates Elsa Peretti’s Bone Cuff
The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
To celebrate the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co., the jeweler will feature her Bone Cuff in its ongoing campaign celebrating its most notable collections.
New York—The Elsa Peretti Bone Cuff has joined the lineup of Tiffany & Co. pieces highlighted in the jeweler’s “With Love, Since 1837” campaign.
The campaign, which debuted earlier this year, is an ode to the beginnings of Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany.
It celebrates the jeweler’s heritage and most notable collections through contemporary visuals inspired by the late Gene Moore, the company’s former window designer.
The timely addition of the Bone Cuff coincides with the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co. in September 1974.
An icon since it was first introduced in the 70s, Tiffany said, the Bone Cuff illustrates Peretti’s design ingenuity and creativity.
The campaign, which debuted earlier this year, is an ode to the beginnings of Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany.
It celebrates the jeweler’s heritage and most notable collections through contemporary visuals inspired by the late Gene Moore, the company’s former window designer.
The timely addition of the Bone Cuff coincides with the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co. in September 1974.
An icon since it was first introduced in the 70s, Tiffany said, the Bone Cuff illustrates Peretti’s design ingenuity and creativity.
Designed to be powerfully feminine, it’s made to conform to the left and right wrists, molding effortlessly to the body.
The cuff’s sensual, sculptural form defined the designer’s pioneering vision, said Tiffany.
Few designs maintain their style and beauty for decades, but Peretti’s jewelry and objects continue to endure, said Tiffany & Co. of its decision to include the Bone Cuff in its “With Love, Since 1837” campaign
The “With Love, Since 1837” campaign showcases pieces from Tiffany’s most definitive jewelry collections as theatrical vignettes in a series of vitrines inspired by the whimsical displays Gene Moore is remembered for.
The Bone Cuff is depicted on a floating hand gesturing upward, a nod to one of Peretti’s poses from her modeling career.
The ladybug on the index finger is a tribute to a 1980s advertisement for the Bone Cuff shot by the late photographer Hiro, who was also the designer’s close friend and creative collaborator.
The piece has earned a place in jewelry history, having been honored in permanent collections of leading museums and worn by notable figures across the world.
Also in honor of Peretti’s 50th anniversary, the jeweler has debuted special pieces throughout the year, reissuing some of the designer’s pieces with gemstones and in bold scales, such as the pavé diamond Bone Cuffs, each a testament to her influence as a creative force in the industry.
The special creations are available at Tiffany & Co. stores globally or on Tiffany.com.
More on Majors
The Latest
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest HonorGIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
