MajorsJun 24, 2024
See What Inspired Tiffany & Co. Silver Designer Edward C. Moore MajorsSep 05, 2024
Tiffany & Co. Celebrates Elsa Peretti’s Bone Cuff
The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
To celebrate the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co., the jeweler will feature her Bone Cuff in its ongoing campaign celebrating its most notable collections.
New York—The Elsa Peretti Bone Cuff has joined the lineup of Tiffany & Co. pieces highlighted in the jeweler’s “With Love, Since 1837” campaign.
The campaign, which debuted earlier this year, is an ode to the beginnings of Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany.
It celebrates the jeweler’s heritage and most notable collections through contemporary visuals inspired by the late Gene Moore, the company’s former window designer.
The timely addition of the Bone Cuff coincides with the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co. in September 1974.
An icon since it was first introduced in the 70s, Tiffany said, the Bone Cuff illustrates Peretti’s design ingenuity and creativity.
The campaign, which debuted earlier this year, is an ode to the beginnings of Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany.
It celebrates the jeweler’s heritage and most notable collections through contemporary visuals inspired by the late Gene Moore, the company’s former window designer.
The timely addition of the Bone Cuff coincides with the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co. in September 1974.
An icon since it was first introduced in the 70s, Tiffany said, the Bone Cuff illustrates Peretti’s design ingenuity and creativity.
Designed to be powerfully feminine, it’s made to conform to the left and right wrists, molding effortlessly to the body.
The cuff’s sensual, sculptural form defined the designer’s pioneering vision, said Tiffany.
Few designs maintain their style and beauty for decades, but Peretti’s jewelry and objects continue to endure, said Tiffany & Co. of its decision to include the Bone Cuff in its “With Love, Since 1837” campaign
The “With Love, Since 1837” campaign showcases pieces from Tiffany’s most definitive jewelry collections as theatrical vignettes in a series of vitrines inspired by the whimsical displays Gene Moore is remembered for.
The Bone Cuff is depicted on a floating hand gesturing upward, a nod to one of Peretti’s poses from her modeling career.
The ladybug on the index finger is a tribute to a 1980s advertisement for the Bone Cuff shot by the late photographer Hiro, who was also the designer’s close friend and creative collaborator.
The piece has earned a place in jewelry history, having been honored in permanent collections of leading museums and worn by notable figures across the world.
Also in honor of Peretti’s 50th anniversary, the jeweler has debuted special pieces throughout the year, reissuing some of the designer’s pieces with gemstones and in bold scales, such as the pavé diamond Bone Cuffs, each a testament to her influence as a creative force in the industry.
The special creations are available at Tiffany & Co. stores globally or on Tiffany.com.
Editors' Picks
Sponsored by
More on Majors
The Latest
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
