Continental Diamond Named ‘Minnesota’s Best Jeweler’
The family-owned jeweler took home the award from Minnesota Bride Magazine for the 15th consecutive year.

The family-owned retailer in St. Louis Park, Minnesota, received the most votes in Minnesota Bride Magazine’s annual readers’ choice contest.
Readers cast their votes for the “Best of” in several categories throughout Minnesota’s wedding industry, including bridal jewelry and engagement rings, custom cakes, caterers, and dress retailers.
“Winning this coveted award 15 years running is a testament to our team, culture and the experience we foster at Continental Diamond,” said Beth Kato, store manager at Continental Diamond.
“Each day we strive to create a stress-free, enjoyable atmosphere for our clientele, and we’re thrilled and humbled to be once again recognized by our community.”
Earlier this month, the jeweler joined nominees across the 30 categories at a gala highlighting the winners.
Continental Diamond said it sets itself apart from traditional jewelers by letting clients explore “without the pressure of a commission sales-driven environment.”
The jeweler has won several awards over the years, including being named MPLS/St. Paul Magazine’s “Best Place To Buy a Diamond” and placing second on InStore Magazine’s 2002 list of the “Coolest Stores in America.”
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