Ostbye & Anderson Acquires Fellow Midwest Manufacturer
The Minneapolis-based company bought Victor Corporation, which has been making jewelry in Cincinnati since 1946.

On Monday, Ostbye & Anderson Inc. announced it has acquired the Victor Corporation, a Cincinnati-based diamond jewelry manufacturer that’s been in business for nearly eight decades.
Financial terms of the deal were not disclosed.
Ostbye said it will be retaining all Victor Corporation’s territory managers and some of its employees, who will work remotely.
Victor’s Cincinnati headquarters will close, and it will operate as a division of Ostbye based in Minneapolis and led by Tom Schlotman, Victor Corporation’s senior vice president.
As a division of Ostbye, Victor Corporation will continue to manufacture its best-selling collections—“Heirloom Elegance Bridal,” “Fabulous Fireflies,” and “Stackables Bands” —as well as several of its other designs.
The company’s president, John Youkilis, whose father Victor Youkilis started Victor Corporation in 1946, is retiring.
Commenting on the acquisition, he said, “Craig [MacBean, Ostbye president] and I became good friends over the years by serving together on industry boards and it was clear our companies shared the same values and passion for supporting the independent jeweler.
“It’s been an honor for Victor to serve the independent jeweler for the past 78 years. I am incredibly grateful for those who trusted us to be their partner and will forever be thankful to the many Victor employees who made us who are today.”
Ostbye said the acquisition is a “significant milestone” in its mission to continue serving independent jewelers.
“I have always admired John Youkilis and the Victor Corporation. For Ostbye to be trusted to carry on their legacy is something I am very proud of,” MacBean said.
“For two U.S.A. companies with [a combined] 182 years of serving the independent jeweler to come together is incredible and another example of what makes our industry so special. The combination of these two comprehensive product lines, quality sales teams, and extensive service offerings with best-in-class technology gives the independent jeweler more support than ever before.”
Ostbye was founded in 1920, and MacBean is the fourth generation of the family to lead the company.
Its collections include bridal jewelry, anniversary bands, women’s diamond fashion jewelry, men’s jewelry, colored gemstone jewelry, and the “Marriage Symbol” collection, as well as its “Thru the Store” marketing programs.
The company has been selected as buying group RJO’s “Vendor of the Year” 12 times, as IJO’s “Supplier of the Year,” and ranked fifth on Instore’s 2023 list of best-performing brands, which is based on the magazine’s Big Survey.
The Latest

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Submit your pieces for a chance to win in this year's competition.

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.


It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Two suspects have been arrested in connection with the complex phone scam.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
























