InStore ‘Cram Day’ To Focus on Lab-Grown Diamond Education
The limited-seating learning event precedes its second annual trade show, which starts Aug. 11.

"Cram Day" will take place Aug. 10, the day before the start of the show, at the Donald E. Stephens Convention Center in Rosemont, Illinois.
A seminar on lab-grown diamonds presented by GIA Alumni Collective’s Continued Education program will headline the event.
Lisa Kennedy, a GIA senior subject specialist in gemology, will present an explanation and evaluation of the latest in lab-grown diamond education and identification.
The seminar will cover common lab-grown diamond production methods, such as high-pressure, high-temperature (HPHT) and chemical vapor deposition (CVD).
It will also review U.S. Federal Trade Commission (FTC) regulations that define key terms and how to use them.
In addition, the presentation will go over services, methods, and instruments that can help distinguish between lab-grown and natural diamonds, including GIA Laboratory Reports and the GIA iD100 gem testing device.
The seminar will also include a hands-on element, allowing attendees to examine diamonds under microscopes.
Two sessions will be offered.
Seating is limited to 50 attendees per session.
Cram Day will offer two additional education tracks curated by Instore, featuring speakers representing successful jewelry retailers and the industry’s top consultants, it said.
Sessions will cover the “critical topics” for small business owners, Instore said, including strategic planning, digital marketing, security, hiring and retaining strong employees, selling skills, and more.
The “Expert Guidance” track will cover topics to help independent jewelry store owners improve their stores, and the “Retail Excellence” track will feature panels of retail owners and managers sharing best practices for store success and profitability.
The Cram Day Conference program requires a separate ticket purchase and includes lunch.
Presented by Instore magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, the Instore Show is in its second year and will take place Aug. 11-12 at the site of its inaugural event, the Donald E. Stephens Convention Center in Rosemont, Illinois.
To register for a free show badge and Cram Day ticket, click here.
For more about 2024 exhibiting and sponsorship opportunities, direct questions to exhibit@theinstoreshow.com.
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