Registration Opens for Instore Show
In its second year, the trade show is returning to the Chicago area.

Presented by Instore magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, the Instore Show is in its second year and will be returning next year to the site of its inaugural event, the Donald E. Stephens Convention Center in Rosemont, Illinois.
The show is slated for Aug. 11-12, 2024.
Attendees can register for a free badge at the show’s website.
The publication described the show as the gateway for retailers, managers, and buyers to connect with over 200 booths of vendors and service providers, discover the latest industry trends, and immerse themselves in an Instore-approved conference program.
The 2024 show boasts several interactive network opportunities including “Cram Day,” a full day of pre-show educational offerings; bench jeweler contest “Bench Pressure Challenge;” a welcome reception on Saturday, and the “Play It Cool Party,” an evening of networking and celebrating the winners of the magazine’s 2024 “America’s Coolest Stores” competition.
“What a great show, a great place to collaborate with retailers and the top vendors in the nation,” said William Jones IV, COO at Sissy’s Log Cabin, a fine jeweler with locations in Arkansas and Tennessee.
“The Instore Show is a great event to bring staff to experience what it’s like to run and inventory your store. With the talks, the vendors, and the Chicago experience, it is a must visit.”
SmartWork Media, which owns the Instore Show, originally put on the Smart Jewelry Show, which had its final run in 2016.
Matthijs Braakman, CEO of SmartWork Media, said retailers and exhibitors had been requesting the show’s return for “several years.”
Having seen success with the Instore Show in its first run last year, drawing in retailers from the Midwest and across the country, the company is bringing it back for buyers to stock up on inventory before the holidays.
“[Retailers and exhibitors] especially enjoy hearing the success stories of other area retailers and having the ability to place their orders easily and efficiently,” Braakman said.
“At bigger shows, retailers just can’t get the face time they want with the suppliers they’ve done business with for years. The Instore Show also offers a big punch of fun in a venue that’s easily accessible and close to Chicago for after-hours dining and entertainment.”
Karen Hollis of K. Hollis Jewelers in Batavia, Illinois, praised the show, saying she didn’t realize how much she missed it until it was back.
“I loved all the different break-out sessions and found that there was something for everyone in every session offered. I found a couple of new designers that I’m really excited about too,” Hollis said.
“It is always great to see fellow store owners and staff at these events. It is fun sharing ideas and thoughts about our amazing industry.”
For more information about the Instore Show 2024, visit the show’s website or direct questions to info@theinstoreshow.com.
To learn more about 2024 exhibiting and sponsorship opportunities, direct questions to exhibit@theinstoreshow.com.
The Latest

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.