Events & Awards

Registration Opens for Instore Show

Events & AwardsDec 19, 2023

Registration Opens for Instore Show

In its second year, the trade show is returning to the Chicago area.

Instore show 2024
The Instore Show will be held at the Donald E. Stephens Convention Center in Rosemont, Illinois, from Aug. 11-12, 2024.
Montclair, N.J.—Instore Magazine announced registration has opened for its annual trade show next year.

Presented by Instore magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, the Instore Show is in its second year and will be returning next year to the site of its inaugural event, the Donald E. Stephens Convention Center in Rosemont, Illinois.

The show is slated for Aug. 11-12, 2024.

Attendees can register for a free badge at the show’s website

The publication described the show as the gateway for retailers, managers, and buyers to connect with over 200 booths of vendors and service providers, discover the latest industry trends, and immerse themselves in an Instore-approved conference program. 

The 2024 show boasts several interactive network opportunities including “Cram Day,” a full day of pre-show educational offerings; bench jeweler contest “Bench Pressure Challenge;” a welcome reception on Saturday, and the “Play It Cool Party,” an evening of networking and celebrating the winners of the magazine’s 2024 “America’s Coolest Stores” competition.

“What a great show, a great place to collaborate with retailers and the top vendors in the nation,” said William Jones IV, COO at Sissy’s Log Cabin, a fine jeweler with locations in Arkansas and Tennessee. 

“The Instore Show is a great event to bring staff to experience what it’s like to run and inventory your store. With the talks, the vendors, and the Chicago experience, it is a must visit.”

 Related stories will be right here … 

SmartWork Media, which owns the Instore Show, originally put on the Smart Jewelry Show, which had its final run in 2016.

Matthijs Braakman, CEO of SmartWork Media, said retailers and exhibitors had been requesting the show’s return for “several years.”

Having seen success with the Instore Show in its first run last year, drawing in retailers from the Midwest and across the country, the company is bringing it back for buyers to stock up on inventory before the holidays.

“[Retailers and exhibitors] especially enjoy hearing the success stories of other area retailers and having the ability to place their orders easily and efficiently,” Braakman said.

“At bigger shows, retailers just can’t get the face time they want with the suppliers they’ve done business with for years. The Instore Show also offers a big punch of fun in a venue that’s easily accessible and close to Chicago for after-hours dining and entertainment.”

Karen Hollis of K. Hollis Jewelers in Batavia, Illinois, praised the show, saying she didn’t realize how much she missed it until it was back.

“I loved all the different break-out sessions and found that there was something for everyone in every session offered. I found a couple of new designers that I’m really excited about too,” Hollis said.

“It is always great to see fellow store owners and staff at these events. It is fun sharing ideas and thoughts about our amazing industry.”

For more information about the Instore Show 2024, visit the show’s website or direct questions to

To learn more about 2024 exhibiting and sponsorship opportunities, direct questions to

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