Events & AwardsMar 07, 2024
Here Are the Nominees for the 2024 Gem Awards Events & AwardsDec 19, 2023
Registration Opens for Instore Show
In its second year, the trade show is returning to the Chicago area.
The Instore Show will be held at the Donald E. Stephens Convention Center in Rosemont, Illinois, from Aug. 11-12, 2024.
Montclair, N.J.—Instore Magazine announced registration has opened for its annual trade show next year.
Presented by Instore magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, the Instore Show is in its second year and will be returning next year to the site of its inaugural event, the Donald E. Stephens Convention Center in Rosemont, Illinois.
The show is slated for Aug. 11-12, 2024.
Attendees can register for a free badge at the show’s website.
The publication described the show as the gateway for retailers, managers, and buyers to connect with over 200 booths of vendors and service providers, discover the latest industry trends, and immerse themselves in an Instore-approved conference program.
The 2024 show boasts several interactive network opportunities including “Cram Day,” a full day of pre-show educational offerings; bench jeweler contest “Bench Pressure Challenge;” a welcome reception on Saturday, and the “Play It Cool Party,” an evening of networking and celebrating the winners of the magazine’s 2024 “America’s Coolest Stores” competition.
“What a great show, a great place to collaborate with retailers and the top vendors in the nation,” said William Jones IV, COO at Sissy’s Log Cabin, a fine jeweler with locations in Arkansas and Tennessee.
“The Instore Show is a great event to bring staff to experience what it’s like to run and inventory your store. With the talks, the vendors, and the Chicago experience, it is a must visit.”
Related stories will be right here …
Presented by Instore magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, the Instore Show is in its second year and will be returning next year to the site of its inaugural event, the Donald E. Stephens Convention Center in Rosemont, Illinois.
The show is slated for Aug. 11-12, 2024.
Attendees can register for a free badge at the show’s website.
The publication described the show as the gateway for retailers, managers, and buyers to connect with over 200 booths of vendors and service providers, discover the latest industry trends, and immerse themselves in an Instore-approved conference program.
The 2024 show boasts several interactive network opportunities including “Cram Day,” a full day of pre-show educational offerings; bench jeweler contest “Bench Pressure Challenge;” a welcome reception on Saturday, and the “Play It Cool Party,” an evening of networking and celebrating the winners of the magazine’s 2024 “America’s Coolest Stores” competition.
“What a great show, a great place to collaborate with retailers and the top vendors in the nation,” said William Jones IV, COO at Sissy’s Log Cabin, a fine jeweler with locations in Arkansas and Tennessee.
“The Instore Show is a great event to bring staff to experience what it’s like to run and inventory your store. With the talks, the vendors, and the Chicago experience, it is a must visit.”
SmartWork Media, which owns the Instore Show, originally put on the Smart Jewelry Show, which had its final run in 2016.
Matthijs Braakman, CEO of SmartWork Media, said retailers and exhibitors had been requesting the show’s return for “several years.”
Having seen success with the Instore Show in its first run last year, drawing in retailers from the Midwest and across the country, the company is bringing it back for buyers to stock up on inventory before the holidays.
“[Retailers and exhibitors] especially enjoy hearing the success stories of other area retailers and having the ability to place their orders easily and efficiently,” Braakman said.
“At bigger shows, retailers just can’t get the face time they want with the suppliers they’ve done business with for years. The Instore Show also offers a big punch of fun in a venue that’s easily accessible and close to Chicago for after-hours dining and entertainment.”
Karen Hollis of K. Hollis Jewelers in Batavia, Illinois, praised the show, saying she didn’t realize how much she missed it until it was back.
“I loved all the different break-out sessions and found that there was something for everyone in every session offered. I found a couple of new designers that I’m really excited about too,” Hollis said.
“It is always great to see fellow store owners and staff at these events. It is fun sharing ideas and thoughts about our amazing industry.”
For more information about the Instore Show 2024, visit the show’s website or direct questions to info@theinstoreshow.com.
To learn more about 2024 exhibiting and sponsorship opportunities, direct questions to exhibit@theinstoreshow.com.
More on Events & Awards
The Latest
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
