Events & AwardsMar 07, 2024
Here Are the Nominees for the 2024 Gem Awards Events & AwardsDec 19, 2023
Registration Opens for Instore Show
In its second year, the trade show is returning to the Chicago area.
The Instore Show will be held at the Donald E. Stephens Convention Center in Rosemont, Illinois, from Aug. 11-12, 2024.
Montclair, N.J.—Instore Magazine announced registration has opened for its annual trade show next year.
Presented by Instore magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, the Instore Show is in its second year and will be returning next year to the site of its inaugural event, the Donald E. Stephens Convention Center in Rosemont, Illinois.
The show is slated for Aug. 11-12, 2024.
Attendees can register for a free badge at the show’s website.
The publication described the show as the gateway for retailers, managers, and buyers to connect with over 200 booths of vendors and service providers, discover the latest industry trends, and immerse themselves in an Instore-approved conference program.
The 2024 show boasts several interactive network opportunities including “Cram Day,” a full day of pre-show educational offerings; bench jeweler contest “Bench Pressure Challenge;” a welcome reception on Saturday, and the “Play It Cool Party,” an evening of networking and celebrating the winners of the magazine’s 2024 “America’s Coolest Stores” competition.
“What a great show, a great place to collaborate with retailers and the top vendors in the nation,” said William Jones IV, COO at Sissy’s Log Cabin, a fine jeweler with locations in Arkansas and Tennessee.
“The Instore Show is a great event to bring staff to experience what it’s like to run and inventory your store. With the talks, the vendors, and the Chicago experience, it is a must visit.”
Related stories will be right here …
Presented by Instore magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, the Instore Show is in its second year and will be returning next year to the site of its inaugural event, the Donald E. Stephens Convention Center in Rosemont, Illinois.
The show is slated for Aug. 11-12, 2024.
Attendees can register for a free badge at the show’s website.
The publication described the show as the gateway for retailers, managers, and buyers to connect with over 200 booths of vendors and service providers, discover the latest industry trends, and immerse themselves in an Instore-approved conference program.
The 2024 show boasts several interactive network opportunities including “Cram Day,” a full day of pre-show educational offerings; bench jeweler contest “Bench Pressure Challenge;” a welcome reception on Saturday, and the “Play It Cool Party,” an evening of networking and celebrating the winners of the magazine’s 2024 “America’s Coolest Stores” competition.
“What a great show, a great place to collaborate with retailers and the top vendors in the nation,” said William Jones IV, COO at Sissy’s Log Cabin, a fine jeweler with locations in Arkansas and Tennessee.
“The Instore Show is a great event to bring staff to experience what it’s like to run and inventory your store. With the talks, the vendors, and the Chicago experience, it is a must visit.”
SmartWork Media, which owns the Instore Show, originally put on the Smart Jewelry Show, which had its final run in 2016.
Matthijs Braakman, CEO of SmartWork Media, said retailers and exhibitors had been requesting the show’s return for “several years.”
Having seen success with the Instore Show in its first run last year, drawing in retailers from the Midwest and across the country, the company is bringing it back for buyers to stock up on inventory before the holidays.
“[Retailers and exhibitors] especially enjoy hearing the success stories of other area retailers and having the ability to place their orders easily and efficiently,” Braakman said.
“At bigger shows, retailers just can’t get the face time they want with the suppliers they’ve done business with for years. The Instore Show also offers a big punch of fun in a venue that’s easily accessible and close to Chicago for after-hours dining and entertainment.”
Karen Hollis of K. Hollis Jewelers in Batavia, Illinois, praised the show, saying she didn’t realize how much she missed it until it was back.
“I loved all the different break-out sessions and found that there was something for everyone in every session offered. I found a couple of new designers that I’m really excited about too,” Hollis said.
“It is always great to see fellow store owners and staff at these events. It is fun sharing ideas and thoughts about our amazing industry.”
For more information about the Instore Show 2024, visit the show’s website or direct questions to info@theinstoreshow.com.
To learn more about 2024 exhibiting and sponsorship opportunities, direct questions to exhibit@theinstoreshow.com.
More on Events & Awards
The Latest
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
