Events & AwardsAug 03, 2023
See the 2023 CASE Award WinnersEvents & AwardsAug 17, 2023
Instore Show Concludes First Run
The jewelry trade show happened Aug. 13-15 in Rosemont, Illinois.
The inaugural Instore Show was held Aug. 13-15 in Rosemont, Illinois.
Rosemont, Ill.—Seven years after the last “Smart” jewelry trade show, Instore Magazine has concluded its first Instore Show.
The Instore Show 2023 was held Aug. 13-15 at the Donald E. Stephens Convention Center in Rosemont, Illinois.
The trade show co-located with the Chicago Responsible Jewelry Conference, which took place Aug. 11-12.
Also on Aug. 12, Instore and MJSA held a day of educational programming, called “Cram Day.”
MJSA also oversaw the show’s “Bench Pressure Challenge” on Aug. 13 and 14.
The competition consisted of two challenges revolving around “mystery boxes” of materials.
Shayna Egan of Green Lake Jewelry Works in Seattle won the “Mystery Box Challenge.”
Alongside two other bench jewelers, Egan was tasked with designing a piece using the box of materials ahead of the trade show. The jewelers then presented their finished product to an audience at the show.
The second challenge, the “Timed Challenge,” happened on-site.
Jimmy Butts of Sissy’s Log Cabin in Pine Bluff, Arkansas, won the challenge, which involved resizing, setting, and finishing a piece using given materials.
The challenge had to be completed within three hours.
Related stories will be right here …
The Instore Show 2023 was held Aug. 13-15 at the Donald E. Stephens Convention Center in Rosemont, Illinois.
The trade show co-located with the Chicago Responsible Jewelry Conference, which took place Aug. 11-12.
Also on Aug. 12, Instore and MJSA held a day of educational programming, called “Cram Day.”
MJSA also oversaw the show’s “Bench Pressure Challenge” on Aug. 13 and 14.
The competition consisted of two challenges revolving around “mystery boxes” of materials.
Shayna Egan of Green Lake Jewelry Works in Seattle won the “Mystery Box Challenge.”
Alongside two other bench jewelers, Egan was tasked with designing a piece using the box of materials ahead of the trade show. The jewelers then presented their finished product to an audience at the show.
The second challenge, the “Timed Challenge,” happened on-site.
Jimmy Butts of Sissy’s Log Cabin in Pine Bluff, Arkansas, won the challenge, which involved resizing, setting, and finishing a piece using given materials.
The challenge had to be completed within three hours.
Other highlights included the “Play It Cool” party that honored winners of Instore’s annual “America’s Coolest Stores” awards and keynote speaker Shane Decker. He delivered a presentation titled, “How to Double Your Average Ticket Sale.”
Educational sessions were held throughout the show, facilitated by Instore columnists and various retailers on topics spanning store environment, overcoming customer objections, and prepping for the fourth quarter based on retail trends.
“It was great to see the pages of Instore come to life with so many of our columnists and peers present for the show,” said Eileen McClelland, managing editor of the magazine.
Exhibitor Kimberly Collins of Kimberly Collins Gems remarked, “On opening day, we did triple the goal we set for ourselves for the entire show. Retailers restocked some loose colored gemstones, including a huge blue zircon from Cambodia and teal sapphires.
“We also sold a beautiful ruby tennis necklace, and there was also lots of interest in rainbow jewelry and Barbie pink.”
Alan Goodheart of Goodheart’s Jewelry in Overland Park, Kansas, said, “It was great to reconnect with people. We haven’t been to a show since before the pandemic. We’ve had two great days of buying and the party was amazing—the food, the music, the excitement.”
The Instore Show will return to the Donald E. Stephens Convention Center in Rosemont, Illinois next year from Aug. 11-13.
More on Events & Awards
The Latest
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
