Events & AwardsAug 03, 2023
See the 2023 CASE Award WinnersEvents & AwardsAug 17, 2023
Instore Show Concludes First Run
The jewelry trade show happened Aug. 13-15 in Rosemont, Illinois.
The inaugural Instore Show was held Aug. 13-15 in Rosemont, Illinois.
Rosemont, Ill.—Seven years after the last “Smart” jewelry trade show, Instore Magazine has concluded its first Instore Show.
The Instore Show 2023 was held Aug. 13-15 at the Donald E. Stephens Convention Center in Rosemont, Illinois.
The trade show co-located with the Chicago Responsible Jewelry Conference, which took place Aug. 11-12.
Also on Aug. 12, Instore and MJSA held a day of educational programming, called “Cram Day.”
MJSA also oversaw the show’s “Bench Pressure Challenge” on Aug. 13 and 14.
The competition consisted of two challenges revolving around “mystery boxes” of materials.
Shayna Egan of Green Lake Jewelry Works in Seattle won the “Mystery Box Challenge.”
Alongside two other bench jewelers, Egan was tasked with designing a piece using the box of materials ahead of the trade show. The jewelers then presented their finished product to an audience at the show.
The second challenge, the “Timed Challenge,” happened on-site.
Jimmy Butts of Sissy’s Log Cabin in Pine Bluff, Arkansas, won the challenge, which involved resizing, setting, and finishing a piece using given materials.
The challenge had to be completed within three hours.
Related stories will be right here …
The Instore Show 2023 was held Aug. 13-15 at the Donald E. Stephens Convention Center in Rosemont, Illinois.
The trade show co-located with the Chicago Responsible Jewelry Conference, which took place Aug. 11-12.
Also on Aug. 12, Instore and MJSA held a day of educational programming, called “Cram Day.”
MJSA also oversaw the show’s “Bench Pressure Challenge” on Aug. 13 and 14.
The competition consisted of two challenges revolving around “mystery boxes” of materials.
Shayna Egan of Green Lake Jewelry Works in Seattle won the “Mystery Box Challenge.”
Alongside two other bench jewelers, Egan was tasked with designing a piece using the box of materials ahead of the trade show. The jewelers then presented their finished product to an audience at the show.
The second challenge, the “Timed Challenge,” happened on-site.
Jimmy Butts of Sissy’s Log Cabin in Pine Bluff, Arkansas, won the challenge, which involved resizing, setting, and finishing a piece using given materials.
The challenge had to be completed within three hours.
Other highlights included the “Play It Cool” party that honored winners of Instore’s annual “America’s Coolest Stores” awards and keynote speaker Shane Decker. He delivered a presentation titled, “How to Double Your Average Ticket Sale.”
Educational sessions were held throughout the show, facilitated by Instore columnists and various retailers on topics spanning store environment, overcoming customer objections, and prepping for the fourth quarter based on retail trends.
“It was great to see the pages of Instore come to life with so many of our columnists and peers present for the show,” said Eileen McClelland, managing editor of the magazine.
Exhibitor Kimberly Collins of Kimberly Collins Gems remarked, “On opening day, we did triple the goal we set for ourselves for the entire show. Retailers restocked some loose colored gemstones, including a huge blue zircon from Cambodia and teal sapphires.
“We also sold a beautiful ruby tennis necklace, and there was also lots of interest in rainbow jewelry and Barbie pink.”
Alan Goodheart of Goodheart’s Jewelry in Overland Park, Kansas, said, “It was great to reconnect with people. We haven’t been to a show since before the pandemic. We’ve had two great days of buying and the party was amazing—the food, the music, the excitement.”
The Instore Show will return to the Donald E. Stephens Convention Center in Rosemont, Illinois next year from Aug. 11-13.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
MajorsApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
