Financials

LVMH’s Q1 Jewelry Sales Fall 5%

FinancialsApr 17, 2024

LVMH’s Q1 Jewelry Sales Fall 5%

LVMH said the company performed well despite an uncertain geopolitical and economic environment.

Visual from Tiffany & Co.’s With Love Since 1837 campaign
A visual from LVMH-owned Tiffany & Co.’s new “With Love, Since 1837” campaign. LVMH posted a 5 percent drop in reported revenue in its watches and jewelry category.
Paris—LVMH started off its fiscal year on a low note, posting a drop in overall reported sales and in its watch and jewelry division.

The luxury conglomerate had a muted first quarter with reported revenue down 2 percent (up 3 percent in organic growth) to €20.69 billion ($21.97 billion).

“LVMH had a good start to the year despite a geopolitical and economic environment that remains uncertain,” said the company.

In the U.S. and Europe, the company saw growth on a constant currency basis, while Japan saw double-digit revenue growth.

The rest of Asia also saw strong growth, which LVMH said reflected the growth in spending by Chinese customers in Europe and Japan.

Its jewelry and watch category struggled with quarterly sales down 5 percent (down 2 percent in organic growth) to €2.47 billion ($2.62 billion).

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As for its brands, Tiffany & Co. continued the global rollout of its new store concept, which takes inspiration from “The Landmark,” its New York City flagship.

The flagship launched its first exhibition, “Culture of Creativity,” which celebrates the brand’s “long-standing commitment to artistic excellence.”

Tiffany’s new campaign, “With Love, Since 1837,” which showcases its most iconic collections, has been well-received, said LVMH.

Bulgari has relaunched its “B.zero1” collection and has continued to highlight its “Serpenti” line.

The brand also launched Fondazione Bulgari, a foundation “dedicated to preserving cultural and craft heritage, and to passing on skills in Italy.”

Chaumet debuted its medals for the Paris 2024 Olympic and Paralympic Games while Fred released its new “Sunshine Jeweler” campaign.

As for its watches, TAG Heuer, Hublot, and Zenith presented in Miami at the fifth LVMH Watch Week during the quarter.

Looking to the year ahead, LVMH did not provide specific guidance, but said it remains “vigilant and confident” despite the uncertain geopolitical and economic environment.

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