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Charles & Colvard Debuts B2B Portal for Moissanite
Select independent jewelers and retailers can now purchase moissanite through Charles & Colvard Direct.
A 14-karat rose gold swirl bypass solitaire engagement ring set with a 1.10-carat “Forever One” cushion-cut moissanite by Charles & Colvard ($1,149). The company recently launched a B2B platform for moissanite, Charles & Colvard Direct.
Research Triangle Park, N.C.—Charles & Colvard has launched a new online business-to-business portal focused on moissanite as it shifts from its current distribution model, which relies on large distributors to reach retailers.
The portal will allow select independent jewelers and retailers to purchase loose gems from the company directly for the first time in its history.
“We are excited to formally announce the launch of Charles & Colvard Direct, which, we believe, will be a catalyst for future growth based on this significant shift in our company’s traditional business model,” said Don O'Connell, president and CEO of Charles & Colvard.
Approved retailers can browse its full catalog of moissanite gems, including its higher end “Forever One” brand and its new “Forever Bright” brand.
Forever Bright will replace “Moissanite by Charles & Colvard” as its new price-conscious offering. Though mostly invisible to the naked eye, the stones have slight cut, clarity, or polish imperfections.
The line is able to compete with the cost of foreign-developed moissanite while maintaining the quality standards the company is known for, it said.
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The portal will allow select independent jewelers and retailers to purchase loose gems from the company directly for the first time in its history.
“We are excited to formally announce the launch of Charles & Colvard Direct, which, we believe, will be a catalyst for future growth based on this significant shift in our company’s traditional business model,” said Don O'Connell, president and CEO of Charles & Colvard.
Approved retailers can browse its full catalog of moissanite gems, including its higher end “Forever One” brand and its new “Forever Bright” brand.
Forever Bright will replace “Moissanite by Charles & Colvard” as its new price-conscious offering. Though mostly invisible to the naked eye, the stones have slight cut, clarity, or polish imperfections.
The line is able to compete with the cost of foreign-developed moissanite while maintaining the quality standards the company is known for, it said.
“We understand the challenges faced by independent jewelers and retailers to remain competitive in the face of downward pricing pressure on gems in the current environment,” said O’Connell.
“By cutting out the middleman and selling directly to these businesses, we can offer better prices on our gems, supporting the independents and maintaining brand integrity in a market saturated with misinformation, false grading claims, and counterfeit moissanite.”
Charles & Colvard got its start about 30 years ago and was best known for its created moissanite but has since branched out into lab-grown diamonds and gemstones.
The website offers only moissanite, including unique cuts and melee.
For more information about the B2B portal, visit the Charles & Colvard Direct website.
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