CollectionsMar 20, 2024
Julia Roberts Co-Designs New Chopard Jewelry CollectionCollectionsApr 03, 2024
Graff’s New ‘Galaxia’ High Jewelry Campaign Is Otherworldly
It utilizes visual effects technology that has never been used in a jewelry campaign before, the brand said.
In Graff’s new high jewelry campaign, model Rianne van Rompaey poses in front of a projection of the aurora borealis, wearing emeralds and white diamonds (left) and yellow and white diamonds.
London–Graff is exploring a never-before-seen galaxy for its new “Galaxia” high jewelry campaign.
Each piece appears to be defying gravity on Dutch model Rianne van Rompaey, who is pictured in front of the green “Graff Galaxy.”
The vast and ever-changing night sky served as inspiration for the campaign, explained the company. It is meant to present a modern vision of femininity, fusing sensuality with strength.
The green color of the imagined sky has more significance than simply matching the Colombian emeralds used in some of the pieces. It is a callback to the brand’s “Graff Green Lady” campaign from the 1990s, a decade currently inspiring fashion and pop culture.
This new collection also calls back to another celestial-inspired high jewelry collection from Graff that was released in 2021, “Tribal.”
What makes the Galaxia campaign unique is that it was created with techniques that have never been used in a high jewelry ad before, the brand said.
Graff displayed cinematic footage of the aurora borealis, also known as the northern lights, and a “green celestial phenomena” on high-definition LED video walls.
Rompaey modeled the jewelry surrounded by the screens, allowing the galaxy to come to life.
Each piece appears to be defying gravity on Dutch model Rianne van Rompaey, who is pictured in front of the green “Graff Galaxy.”
The vast and ever-changing night sky served as inspiration for the campaign, explained the company. It is meant to present a modern vision of femininity, fusing sensuality with strength.
The green color of the imagined sky has more significance than simply matching the Colombian emeralds used in some of the pieces. It is a callback to the brand’s “Graff Green Lady” campaign from the 1990s, a decade currently inspiring fashion and pop culture.
This new collection also calls back to another celestial-inspired high jewelry collection from Graff that was released in 2021, “Tribal.”
What makes the Galaxia campaign unique is that it was created with techniques that have never been used in a high jewelry ad before, the brand said.
Graff displayed cinematic footage of the aurora borealis, also known as the northern lights, and a “green celestial phenomena” on high-definition LED video walls.
Rompaey modeled the jewelry surrounded by the screens, allowing the galaxy to come to life.
Rompaey models a 36.22-carat white oval diamond ring with round and baguette diamonds on the band, set in white gold and totaling 150.31 carats. All pieces in the Graff Galaxia high jewelry collection are price upon request.
Graff’s Mozambique ruby Graff’s Mozambiquan ruby necklace with white diamonds set in white gold, and matching earrings
Rompaey models an emerald and white diamond necklace from the collection. It has 11.93 carats of emeralds and 5.07 carats of diamonds.
Rompaey wears a pair of white gold earrings with 14.75 carats of pear- and round-shaped white diamonds.
The collection consists of 28 high jewelry pieces featuring emeralds, rubies, sapphires, and yellow and white diamonds. The gems are set in white gold, platinum, or both.
“We drew inspiration from the unique qualities and individual nuances of each diamond and gemstone, but also from the virtues that we associate with femininity,” Anne-Eva Geffroy, design director at Graff, said when asked what inspired her while creating this collection.
“Flowing lines and curves are soft and elegant, while the stones themselves radiate a bold beauty – mirroring the fearless presence of ‘Galaxia.’”
The “Galaxia” collection will be available for purchase on Graff’s site starting April 8.
More on Collections
The Latest
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
IndependentsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in ArkansasThey discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.
