CollectionsMar 20, 2024
Julia Roberts Co-Designs New Chopard Jewelry CollectionCollectionsApr 03, 2024
Graff’s New ‘Galaxia’ High Jewelry Campaign Is Otherworldly
It utilizes visual effects technology that has never been used in a jewelry campaign before, the brand said.
In Graff’s new high jewelry campaign, model Rianne van Rompaey poses in front of a projection of the aurora borealis, wearing emeralds and white diamonds (left) and yellow and white diamonds.
London–Graff is exploring a never-before-seen galaxy for its new “Galaxia” high jewelry campaign.
Each piece appears to be defying gravity on Dutch model Rianne van Rompaey, who is pictured in front of the green “Graff Galaxy.”
The vast and ever-changing night sky served as inspiration for the campaign, explained the company. It is meant to present a modern vision of femininity, fusing sensuality with strength.
The green color of the imagined sky has more significance than simply matching the Colombian emeralds used in some of the pieces. It is a callback to the brand’s “Graff Green Lady” campaign from the 1990s, a decade currently inspiring fashion and pop culture.
This new collection also calls back to another celestial-inspired high jewelry collection from Graff that was released in 2021, “Tribal.”
What makes the Galaxia campaign unique is that it was created with techniques that have never been used in a high jewelry ad before, the brand said.
Graff displayed cinematic footage of the aurora borealis, also known as the northern lights, and a “green celestial phenomena” on high-definition LED video walls.
Rompaey modeled the jewelry surrounded by the screens, allowing the galaxy to come to life.
Each piece appears to be defying gravity on Dutch model Rianne van Rompaey, who is pictured in front of the green “Graff Galaxy.”
The vast and ever-changing night sky served as inspiration for the campaign, explained the company. It is meant to present a modern vision of femininity, fusing sensuality with strength.
The green color of the imagined sky has more significance than simply matching the Colombian emeralds used in some of the pieces. It is a callback to the brand’s “Graff Green Lady” campaign from the 1990s, a decade currently inspiring fashion and pop culture.
This new collection also calls back to another celestial-inspired high jewelry collection from Graff that was released in 2021, “Tribal.”
What makes the Galaxia campaign unique is that it was created with techniques that have never been used in a high jewelry ad before, the brand said.
Graff displayed cinematic footage of the aurora borealis, also known as the northern lights, and a “green celestial phenomena” on high-definition LED video walls.
Rompaey modeled the jewelry surrounded by the screens, allowing the galaxy to come to life.
Rompaey models a 36.22-carat white oval diamond ring with round and baguette diamonds on the band, set in white gold and totaling 150.31 carats. All pieces in the Graff Galaxia high jewelry collection are price upon request.
Graff’s Mozambique ruby Graff’s Mozambiquan ruby necklace with white diamonds set in white gold, and matching earrings
Rompaey models an emerald and white diamond necklace from the collection. It has 11.93 carats of emeralds and 5.07 carats of diamonds.
Rompaey wears a pair of white gold earrings with 14.75 carats of pear- and round-shaped white diamonds.
The collection consists of 28 high jewelry pieces featuring emeralds, rubies, sapphires, and yellow and white diamonds. The gems are set in white gold, platinum, or both.
“We drew inspiration from the unique qualities and individual nuances of each diamond and gemstone, but also from the virtues that we associate with femininity,” Anne-Eva Geffroy, design director at Graff, said when asked what inspired her while creating this collection.
“Flowing lines and curves are soft and elegant, while the stones themselves radiate a bold beauty – mirroring the fearless presence of ‘Galaxia.’”
The “Galaxia” collection will be available for purchase on Graff’s site starting April 8.
More on Collections
The Latest
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into DisarrayThe 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in IndiaDe Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term WorriesThey are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the IndustryJewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.
Weekly QuizSep 19, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-ElectHe previously served as co-chair of the nonprofit’s beneficiary committee.
SourcingSep 24, 2025
SRK Launches Kriam PharmaThe diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sThe private equity firm has a plan to revive the mall staple.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
MajorsSep 23, 2025
Mattioli Names Kering Exec as New CEOClaudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers LineThe new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ TenderThe miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' ZooThe “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name Founded in 2004, the organization is now called the Community for Ethical Jewelry.
EditorsSep 19, 2025
These Female Athletes Had the Best Jewelry of the SummerFrom Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap HoopsThe trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram ReelsFour social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge AwardsSponsored by American Gem Trade Association
SurveysSep 18, 2025
Deloitte Thinks the Holidays Will Be Merry, PwC Isn’t So Sure In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.
MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandThe jewelry giant will relocate its existing facility to a larger space in Anne Arundel.
CollectionsSep 18, 2025
Ashley Zhang Launches Garçon New YorkThe designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
SourcingSep 18, 2025
SSEF Opens Applications for 2 Gemology Education Scholarships The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.
TechnologySep 18, 2025
Hill & Co. Launches AI Strategy ProgramThe 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
