Independents

David Ettinger of Bechdel Jewelers Dies at 69

IndependentsMar 28, 2024

David Ettinger of Bechdel Jewelers Dies at 69

He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.

David Ettinger
David Ettinger, the recently retired owner of West Virginia’s Bechdel Jewelers, died earlier this month at age 69. He is remembered as an instant friend and a dedicated craftsman.
Editor’s Note: This story was updated post-publication to include comments from Lori Ettinger, David Ettinger’s wife.

Inwood, W.Va.— David Evers Ettinger, longtime owner of Bechdel Jewelers in Inwood, West Virginia, died March 13.

He was 69.

Recently retired, Ettinger and his wife of 28 years, Lori Ettinger, were attending their final jewelry trade show, the Independent Jewelers Organization (IJO) show in Dallas when he “passed away unexpectedly, but peacefully,” according to the family.

Another jeweler who also was attending the IJO show was arrested and charged in connection with the incident that led to his death.

The investigation is ongoing, with a police spokesperson telling The Dallas Morning News last week that the case will be referred to a Dallas County grand jury. 

Ettinger was born on Sept. 25, 1954, at Kings Daughters Hospital, and he graduated from Martinsburg High School in West Virginia in 1972. 

He was a master jeweler at Bechdel Jewelers, where he had worked since Lori’s father, Charles Bechdel, opened the store in 1975.

The couple became co-owners of the store when Charles retired and remained in the business until announcing their own retirement and the store’s closing last fall.

Lori said he loved being a jeweler. 

“There was no project he’d reject. Whether it was a precious piece of jewelry or an attached belt on a favorite dress. He never said no,” she said.

Ettinger was a member of IJO, the Retail Jewelers Organization, The Virginias Golf Association, Cress Creek Golf Club, and the Panhandlers Dinner Club.

“Dave was a very loyal and devoted member of IJO for nearly 17 years. He never missed an IJO show and traveled to Antwerp 11 times with his peers. His smile and warm personality made everyone around him feel special,” IJO President Stephen Barnes said.   

“Dave’s legacy will live on through the many lives he touched throughout his illustrious career in the jewelry industry. We at IJO will miss Dave, but he will always be remembered as a kind, gentle soul. May he rest in peace.”

His family remembers Ettinger as charismatic, becoming an “instant friend” to everyone he met, as well as a beloved member of his community.

“I never heard him raise his voice at anyone,” Lori said. “He was kind and always avoided any conflict in his personal life and our business.”

Ettinger enjoyed playing golf, skiing, traveling, savoring a good beer, and spending time with friends and family.

He also loved relaxing at his beach house, where he enjoyed spotting dolphins, collecting seashells, and helping baby sea turtles start their journey, the family said.

They described him as “a font of passion” who had genuine enthusiasm for his interests and hobbies, but also those of his friends.

“He loved life and wanted to live forever,” Lori said. “He was a loving husband, father, son, sibling and friend.”

Ettinger is survived by his wife, Lori; his daughter, Megan Lilly, and her fiancé, Bryan Paduano; his brother, Richard B. Ettinger, and sister-in-law, Carol; his sister, Deborah D. Carrier, and brother-in-law, Andy; and other family members.

Ettinger was preceded in death by his parents, Brooke E. and Rosalee L. Ettinger, and his father-in law, Charles.

A visitation for family and friends was held at Brown Funeral Home South Berkeley Chapel in Inwood on March 24. 

A funeral took place at the chapel the following day, officiated by Pastor Sandra Kline Mortimer. Interment followed in Pleasant View Memory Gardens.

In lieu of flowers, the family asks for contributions to the American Heart Association or the Berkeley County Historical Society. 



Lauren McLemoreis the associate editor, gemstones at National Jeweler, covering sourcing, pricing and other developments.

The Latest

Stock image of a person shopping at the grocery store
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

Rebel Jewelry Tunnel Charm
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride Month

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

Three gold rings set with yellow- and brown-hued diamonds
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A Marvelous Journey: The Collection of Maurice Tempelsman
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to Auction

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

Weekly QuizJun 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Dakota Badia and Nancy Badia
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in Aspen

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

AGS at Peter Yantzer Building dedication
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule Ceremony

The organization also announced its international board of directors for the 2026-2027 term.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Neiman Marcus downtown Dallas store
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in September

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About You

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

Screenshot of the Tracr website homepage
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned Platform

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The 1916 Company Coast to Coast Roadshow
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, Again

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsJun 03, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Woman with crossed hands and rings on fingers
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, chairperson of the Diamonds for Development Fund
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy