Independents

David Ettinger of Bechdel Jewelers Dies at 69

IndependentsMar 28, 2024

David Ettinger of Bechdel Jewelers Dies at 69

He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.

David Ettinger
David Ettinger, the recently retired owner of West Virginia’s Bechdel Jewelers, died earlier this month at age 69. He is remembered as an instant friend and a dedicated craftsman.
Editor’s Note: This story was updated post-publication to include comments from Lori Ettinger, David Ettinger’s wife.

Inwood, W.Va.— David Evers Ettinger, longtime owner of Bechdel Jewelers in Inwood, West Virginia, died March 13.

He was 69.

Recently retired, Ettinger and his wife of 28 years, Lori Ettinger, were attending their final jewelry trade show, the Independent Jewelers Organization (IJO) show in Dallas when he “passed away unexpectedly, but peacefully,” according to the family.

Another jeweler who also was attending the IJO show was arrested and charged in connection with the incident that led to his death.

The investigation is ongoing, with a police spokesperson telling The Dallas Morning News last week that the case will be referred to a Dallas County grand jury. 

Ettinger was born on Sept. 25, 1954, at Kings Daughters Hospital, and he graduated from Martinsburg High School in West Virginia in 1972. 

He was a master jeweler at Bechdel Jewelers, where he had worked since Lori’s father, Charles Bechdel, opened the store in 1975.

The couple became co-owners of the store when Charles retired and remained in the business until announcing their own retirement and the store’s closing last fall.

Lori said he loved being a jeweler. 

“There was no project he’d reject. Whether it was a precious piece of jewelry or an attached belt on a favorite dress. He never said no,” she said.

Ettinger was a member of IJO, the Retail Jewelers Organization, The Virginias Golf Association, Cress Creek Golf Club, and the Panhandlers Dinner Club.

“Dave was a very loyal and devoted member of IJO for nearly 17 years. He never missed an IJO show and traveled to Antwerp 11 times with his peers. His smile and warm personality made everyone around him feel special,” IJO President Stephen Barnes said.   

“Dave’s legacy will live on through the many lives he touched throughout his illustrious career in the jewelry industry. We at IJO will miss Dave, but he will always be remembered as a kind, gentle soul. May he rest in peace.”

His family remembers Ettinger as charismatic, becoming an “instant friend” to everyone he met, as well as a beloved member of his community.

“I never heard him raise his voice at anyone,” Lori said. “He was kind and always avoided any conflict in his personal life and our business.”

Ettinger enjoyed playing golf, skiing, traveling, savoring a good beer, and spending time with friends and family.

He also loved relaxing at his beach house, where he enjoyed spotting dolphins, collecting seashells, and helping baby sea turtles start their journey, the family said.

They described him as “a font of passion” who had genuine enthusiasm for his interests and hobbies, but also those of his friends.

“He loved life and wanted to live forever,” Lori said. “He was a loving husband, father, son, sibling and friend.”

Ettinger is survived by his wife, Lori; his daughter, Megan Lilly, and her fiancé, Bryan Paduano; his brother, Richard B. Ettinger, and sister-in-law, Carol; his sister, Deborah D. Carrier, and brother-in-law, Andy; and other family members.

Ettinger was preceded in death by his parents, Brooke E. and Rosalee L. Ettinger, and his father-in law, Charles.

A visitation for family and friends was held at Brown Funeral Home South Berkeley Chapel in Inwood on March 24. 

A funeral took place at the chapel the following day, officiated by Pastor Sandra Kline Mortimer. Interment followed in Pleasant View Memory Gardens.

In lieu of flowers, the family asks for contributions to the American Heart Association or the Berkeley County Historical Society. 



Lauren McLemoreis the associate editor, gemstones at National Jeweler, covering sourcing, pricing and other developments.

The Latest

Anza Gems gemstones
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in Tucson

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for Success

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Hand holding shopping bags
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in January

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Bulgari Gioco di Forme e Colori watch and brooch
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales Slip

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

Weekly QuizJan 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
GemFair x DBL Toi et Moi Ring
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Montana sapphire
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana Sapphires

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Clientbook
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking Tool

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Baume & Mercier Riviera 10812 pink watch
WatchesJan 23, 2026
Damiani Group to Acquire Baume & Mercier

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Martin Katz snowflake earrings
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand Strategy

Ella Blum was appointed to the newly created role.

National-Jeweler_1872x1502_B copy.png
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone Market

Sponsored by RapNet

Lugano Diamonds Greenwich Connecticut store
MajorsJan 22, 2026
Lugano Diamonds Finds a Buyer

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

A Diamond Is Forever book
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ Book

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Sindhu Culas
MajorsJan 22, 2026
Swarovski Appoints New North America President

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales Officer

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

My Next Question podcast with Sherry Smith and Edahn Golan
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s Next

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Jules Kim of Bijules, Sophie Howard of By Pariah, Jade Ruzzo, Joy Haugaard of Lionheart, Vanessa Fernández of Vanessa Fernández Studio, Hiba Husayni of Zahn-Z
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Gavel and books stock image
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store Robbery

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy