Piece of the Week: Lalaounis’ Good Luck Charm for 2024
The brand drew inspiration for its sweet “Golden Deer” from the goddess Artemis’ Ceryneian hind.

Greek jewelry brand Lalaounis has debuted its good luck charm for the year ahead, an animal sacred to the goddess Artemis—the deer.
Seen as a symbol of nature’s rebirth and associated with freedom, strength, and grace, the deer seems a fitting figure for a year that will continue to challenge us to bring forth our best selves.
For its 18-karat “Golden Deer,” Lalaounis found inspiration in Artemis’ mythological Ceryneian deer, known for its golden antlers, bronze hooves, and massive size.
The Ceryneian was a female deer said to be larger than a bull and was a fitting pet for Artemis, goddess of the hunt as well as the wilderness, wild animals, and nature.
Lalaounis’ Golden Deer pendant is sold by itself, on a cord, or on strands of gemstone beads including labradorite, sodalite, and garnet.
Sales of the Good Luck Charm 2024 will go to support the work of the Hellenic Society for the Protection of Nature (HSPN), the oldest national environmental NGO in Greece.
The HSPN works to establish national parks, protect habitats and threatened species of fauna and flora, implement environmental legislation, and inform the public.
The Golden Deer pendant featured as our Piece of the Week is 18-karat gold with jade and a halo of tsavorite garnets ($1,750). Surrounding the deer are the Roman numerals MMXXIV, 2024.
To see more deer, visit the Lalaounis website.
The Latest

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The new addition will feature finished jewelry created using “consciously sourced” gemstones.


In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.


























