CollectionsDec 15, 2023
Piece of the Week: Marie Lichtenberg’s ‘Candy Cane’CollectionsJan 05, 2024
Piece of the Week: Lalaounis’ Good Luck Charm for 2024
The brand drew inspiration for its sweet “Golden Deer” from the goddess Artemis’ Ceryneian hind.
In keeping with the spirit of starting off 2024 on a positive note, we’d like to introduce a little good luck.
Greek jewelry brand Lalaounis has debuted its good luck charm for the year ahead, an animal sacred to the goddess Artemis—the deer.
Seen as a symbol of nature’s rebirth and associated with freedom, strength, and grace, the deer seems a fitting figure for a year that will continue to challenge us to bring forth our best selves.
For its 18-karat “Golden Deer,” Lalaounis found inspiration in Artemis’ mythological Ceryneian deer, known for its golden antlers, bronze hooves, and massive size.
The Ceryneian was a female deer said to be larger than a bull and was a fitting pet for Artemis, goddess of the hunt as well as the wilderness, wild animals, and nature.
Lalaounis’ Golden Deer pendant is sold by itself, on a cord, or on strands of gemstone beads including labradorite, sodalite, and garnet.
Sales of the Good Luck Charm 2024 will go to support the work of the Hellenic Society for the Protection of Nature (HSPN), the oldest national environmental NGO in Greece.
The HSPN works to establish national parks, protect habitats and threatened species of fauna and flora, implement environmental legislation, and inform the public.
The Golden Deer pendant featured as our Piece of the Week is 18-karat gold with jade and a halo of tsavorite garnets ($1,750). Surrounding the deer are the Roman numerals MMXXIV, 2024.
To see more deer, visit the Lalaounis website.
Related stories will be right here …
Greek jewelry brand Lalaounis has debuted its good luck charm for the year ahead, an animal sacred to the goddess Artemis—the deer.
Seen as a symbol of nature’s rebirth and associated with freedom, strength, and grace, the deer seems a fitting figure for a year that will continue to challenge us to bring forth our best selves.
For its 18-karat “Golden Deer,” Lalaounis found inspiration in Artemis’ mythological Ceryneian deer, known for its golden antlers, bronze hooves, and massive size.
The Ceryneian was a female deer said to be larger than a bull and was a fitting pet for Artemis, goddess of the hunt as well as the wilderness, wild animals, and nature.
Lalaounis’ Golden Deer pendant is sold by itself, on a cord, or on strands of gemstone beads including labradorite, sodalite, and garnet.
Sales of the Good Luck Charm 2024 will go to support the work of the Hellenic Society for the Protection of Nature (HSPN), the oldest national environmental NGO in Greece.
The HSPN works to establish national parks, protect habitats and threatened species of fauna and flora, implement environmental legislation, and inform the public.
The Golden Deer pendant featured as our Piece of the Week is 18-karat gold with jade and a halo of tsavorite garnets ($1,750). Surrounding the deer are the Roman numerals MMXXIV, 2024.
To see more deer, visit the Lalaounis website.
More on Collections
The Latest
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium PricingLuxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.
TechnologyJul 08, 2025
‘Diamond Divas’ Brings the Showroom to Social Media Reality SeriesIt follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Policies & IssuesJul 08, 2025
SMO Gold Launches New FoundationIn its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials SayThe announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
MajorsJul 07, 2025
Natural Diamond Council CEO David Kellie To Step DownKellie, who joined the organization in 2019, will remain in his role through the end of 2025.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store BurglaryPolice officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
