Piece of the Week: Lalaounis’ Good Luck Charm for 2024
The brand drew inspiration for its sweet “Golden Deer” from the goddess Artemis’ Ceryneian hind.

Greek jewelry brand Lalaounis has debuted its good luck charm for the year ahead, an animal sacred to the goddess Artemis—the deer.
Seen as a symbol of nature’s rebirth and associated with freedom, strength, and grace, the deer seems a fitting figure for a year that will continue to challenge us to bring forth our best selves.
For its 18-karat “Golden Deer,” Lalaounis found inspiration in Artemis’ mythological Ceryneian deer, known for its golden antlers, bronze hooves, and massive size.
The Ceryneian was a female deer said to be larger than a bull and was a fitting pet for Artemis, goddess of the hunt as well as the wilderness, wild animals, and nature.
Lalaounis’ Golden Deer pendant is sold by itself, on a cord, or on strands of gemstone beads including labradorite, sodalite, and garnet.
Sales of the Good Luck Charm 2024 will go to support the work of the Hellenic Society for the Protection of Nature (HSPN), the oldest national environmental NGO in Greece.
The HSPN works to establish national parks, protect habitats and threatened species of fauna and flora, implement environmental legislation, and inform the public.
The Golden Deer pendant featured as our Piece of the Week is 18-karat gold with jade and a halo of tsavorite garnets ($1,750). Surrounding the deer are the Roman numerals MMXXIV, 2024.
To see more deer, visit the Lalaounis website.
The Latest

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.


The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.


























