Zales x Rocksbox Debuts Men’s Fine Jewelry
The expanded rental program will include diamond chain necklaces, Cuban link bracelets, and more.
Now, the pair has expanded their offerings to include men’s fine jewelry.
The Zales x Rocksbox Fine Jewelry Rental service debuted its pilot program in September, rolling out to 28 locations for its launch and expanding later to include more stores.
The new men’s offerings will include diamond chain necklaces and Cuban bracelets.
New 10-karat yellow gold pieces will also be added with styles for men and women.
The service offers 54 jewels, up from the initial 36 options at launch, including necklaces, earrings, bracelets, rings, and jewelry sets, rendered in 10-karat white and yellow gold and set with lab-grown diamonds.
The rental program allows customers to rent the jewelry for 14 days for 5 percent of the retail price, down from its original 10 percent fee, with rentals starting at $50.
The purchase price range of the rental jewelry is $1,000 to $24,000.
“The adjustment of the rental fee, plus adding online rental capabilities, makes fine jewelry rental more accessible for customers nationwide. We hope all customers love this new way to engage with Zales and Rocksbox,” said Gina Gorman, vice president of marketing at Rocksbox.
If customers opt to buy the jewelry, the rental fee can be applied to the purchase price.
The pieces are available to rent through online reservations or by appointment at select Zales stores.
The gemstone mining company’s “Celebration Sapphires” collection has launched in India.
The auction house sold all 11 “MoonSwatch Moonshine Gold” suitcases, donating the proceeds to eye care nonprofit Orbis International.
Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
Matteo Farsura, former exhibition manager of Vicenzaoro, will oversee the Italian Exhibition Group’s various jewelry and fashion shows.
The upcoming show will have an immersive “47th Street Experience” for attendees.
The WaxJet 400, recognized as the world's fastest wax printer, is bringing in a new era of precision and efficiency to industry.
Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.
Set to be held in Venice, it’s a look through the maison’s history.
Sebastian Clarke and Katherine van Dell, frequent appraisers on “Antiques Roadshow,” will join the new office.
Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.
Gorman was an industry trailblazer, serving as the first female treasurer of Jewelers of America.
The movement of the 18-karat gold and diamond “Tennessee Torque” necklace is subtle.
Industry veteran Gina D’Onofrio has rejoined the auction house.