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Signet-Owned Rocksbox Now Sells Pre-Owned Fine JewelryMajorsDec 14, 2023
Zales x Rocksbox Debuts Men’s Fine Jewelry
The expanded rental program will include diamond chain necklaces, Cuban link bracelets, and more.
The Zales x Rocksbox Fine Jewelry Rental program now includes men’s jewelry.
Akron, Ohio—Zales and fellow Signet Jewelers-owned banner Rocksbox teamed up earlier this year to offer fine jewelry rentals.
Now, the pair has expanded their offerings to include men’s fine jewelry.
The Zales x Rocksbox Fine Jewelry Rental service debuted its pilot program in September, rolling out to 28 locations for its launch and expanding later to include more stores.
The new men’s offerings will include diamond chain necklaces and Cuban bracelets.
New 10-karat yellow gold pieces will also be added with styles for men and women.
The service offers 54 jewels, up from the initial 36 options at launch, including necklaces, earrings, bracelets, rings, and jewelry sets, rendered in 10-karat white and yellow gold and set with lab-grown diamonds.
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Now, the pair has expanded their offerings to include men’s fine jewelry.
The Zales x Rocksbox Fine Jewelry Rental service debuted its pilot program in September, rolling out to 28 locations for its launch and expanding later to include more stores.
The new men’s offerings will include diamond chain necklaces and Cuban bracelets.
New 10-karat yellow gold pieces will also be added with styles for men and women.
The service offers 54 jewels, up from the initial 36 options at launch, including necklaces, earrings, bracelets, rings, and jewelry sets, rendered in 10-karat white and yellow gold and set with lab-grown diamonds.
The rental program allows customers to rent the jewelry for 14 days for 5 percent of the retail price, down from its original 10 percent fee, with rentals starting at $50.
The purchase price range of the rental jewelry is $1,000 to $24,000.
“The adjustment of the rental fee, plus adding online rental capabilities, makes fine jewelry rental more accessible for customers nationwide. We hope all customers love this new way to engage with Zales and Rocksbox,” said Gina Gorman, vice president of marketing at Rocksbox.
If customers opt to buy the jewelry, the rental fee can be applied to the purchase price.
The pieces are available to rent through online reservations or by appointment at select Zales stores.
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