Majors

Zales x Rocksbox Debuts Men’s Fine Jewelry

MajorsDec 14, 2023

Zales x Rocksbox Debuts Men’s Fine Jewelry

The expanded rental program will include diamond chain necklaces, Cuban link bracelets, and more.

Zales x Rocksbox Fine Jewelry Rental men’s jewelry
The Zales x Rocksbox Fine Jewelry Rental program now includes men’s jewelry.
Akron, Ohio—Zales and fellow Signet Jewelers-owned banner Rocksbox teamed up earlier this year to offer fine jewelry rentals.

Now, the pair has expanded their offerings to include men’s fine jewelry.

The Zales x Rocksbox Fine Jewelry Rental service debuted its pilot program in September, rolling out to 28 locations for its launch and expanding later to include more stores.

The new men’s offerings will include diamond chain necklaces and Cuban bracelets.

New 10-karat yellow gold pieces will also be added with styles for men and women. 

The service offers 54 jewels, up from the initial 36 options at launch, including necklaces, earrings, bracelets, rings, and jewelry sets, rendered in 10-karat white and yellow gold and set with lab-grown diamonds.

 Related stories will be right here … 

The rental program allows customers to rent the jewelry for 14 days for 5 percent of the retail price, down from its original 10 percent fee, with rentals starting at $50.

The purchase price range of the rental jewelry is $1,000 to $24,000.

“The adjustment of the rental fee, plus adding online rental capabilities, makes fine jewelry rental more accessible for customers nationwide. We hope all customers love this new way to engage with Zales and Rocksbox,” said Gina Gorman, vice president of marketing at Rocksbox.

If customers opt to buy the jewelry, the rental fee can be applied to the purchase price.

The pieces are available to rent through online reservations or by appointment at select Zales stores. 

The Latest

Indian actress Saiyami Kher celebration sapphires
SourcingFeb 27, 2024
Fura’s New Sapphire Jewelry Is Traceable to the Source

The gemstone mining company’s “Celebration Sapphires” collection has launched in India.

National Jeweler columnist Lilian Raji
ColumnistsFeb 27, 2024
The PR Adviser: Leveraging Those Early Victories

Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.

Sotheby’s MoonSwatch Suitcase auction
AuctionsFeb 27, 2024
Sotheby’s MoonSwatch Suitcases Sell for Over $600K

The auction house sold all 11 “MoonSwatch Moonshine Gold” suitcases, donating the proceeds to eye care nonprofit Orbis International.

GIA id100
Brought to you by
Full Disclosure at Your Fingertips

Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.

Matteo Farsura Italian Exhibition Group
Events & AwardsFeb 27, 2024
IEG Names New Exhibition Manager for Jewelry, Fashion Division

Matteo Farsura, former exhibition manager of Vicenzaoro, will oversee the Italian Exhibition Group’s various jewelry and fashion shows.

Weekly QuizFeb 22, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Lightbox lab grown diamond pendant in yellow gold
Lab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4

The De Beers-owned lab-grown diamond company dropped the price on its standard offerings from $800/carat to $600/carat.

JA New York signs
Events & AwardsFeb 26, 2024
JA New York to Bring the Diamond District to Spring Show

The upcoming show will have an immersive “47th Street Experience” for attendees.

flashforge pic.png
Brought to you by
WaxJet: Revolution in Jewelry Manufacturing

The WaxJet 400, recognized as the world's fastest wax printer, is bringing in a new era of precision and efficiency to industry.

GIA Dubai laboratory
GradingFeb 26, 2024
GIA Opens Lab in Dubai

The new DMCC Laboratory at Uptown Tower will initially serve clients in Dubai free trade zones.

Rolex Oyster Perpetual Day-Date 36 with affirmations
WatchesFeb 23, 2024
Rolex to Open New Watchmaking School in Dallas

The Rolex Watchmaking Training Center will welcome its first class this fall.

Guzema Freedom heart pendant for Ukraine
CollectionsFeb 23, 2024
Piece of the Week: Guzema’s ‘Freedom’ for Ukraine Pendant

Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.

Elton John’s leopard print Rolex Daytona watch
AuctionsFeb 22, 2024
Elton John’s Leopard-Print Rolex Roars at Auction

Two Cartier watches also topped their estimates at Christie’s “The Collection of Sir Elton John: Goodbye Peachtree Road” evening sale.

Buccellati header
TrendsFeb 22, 2024
Buccellati to Open ‘Prince of Goldsmiths’ Exhibition

Set to be held in Venice, it’s a look through the maison’s history.

813-carat “Constellation” diamond in rough form
SourcingFeb 22, 2024
Lucara, HB Group Partnership Revived

It is another 10-year sales agreement in which all the larger rough recovered from the Karowe mine will go to HB Group for manufacturing.

Sebastian Clarke and Katherine van Dell of Heritage Auctions
AuctionsFeb 22, 2024
Heritage Auctions Adds 2 New Hires to West Palm Beach Office

Sebastian Clarke and Katherine van Dell, frequent appraisers on “Antiques Roadshow,” will join the new office.

National Jeweler columnist Sherry Smith
ColumnistsFeb 21, 2024
On Data: January Was a ‘Mixed Bag’ for Independent Jewelers

Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.

Stock image of diamonds
GradingFeb 21, 2024
GIA’s Same-Day Service Now Available Everywhere

The new service, introduced to stem fraud related to lab-grown diamonds, will be offered at no cost for the time being.

Jam + Rico Claire’s jewelry
CollectionsFeb 21, 2024
Jam + Rico Debuts Second Claire’s Collection

Founder Lisette Scott was inspired by the intricacy, colors, and symbolism of African art and architecture.

Rapaport logo
SourcingFeb 21, 2024
Rapaport to Hold Another Natural Pearl Auction

Viewings start this week in New York and bidding will close on March 8.

National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2024
Squirrel Spotting: Life After Rolex

Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.

Neile Adams McQueen and Steve McQueen
AuctionsFeb 20, 2024
Jewels from Neile Adams McQueen Shine at Bonhams

All 13 lots belonging to the actress and first wife of Steve McQueen sold at the recent “California Jewels” sale.

Stuller bench jeweler
Events & AwardsFeb 20, 2024
Stuller to Host Bench Jeweler Workshop in March

Registration is also open for its “Battle of the Benches” challenge.

Mary Ball Gorman of Henry B. Ball Jewelers
IndependentsFeb 16, 2024
Mary Ball Gorman of Henry B. Ball Jewelers Dies at 99

Gorman was an industry trailblazer, serving as the first female treasurer of Jewelers of America.

Jade Ruzzo gold and diamond Tennessee Torque necklace
CollectionsFeb 16, 2024
Piece of the Week: Jade Ruzzo’s Tribute to Tennessee

The movement of the 18-karat gold and diamond “Tennessee Torque” necklace is subtle.

De Beers Venetia diamond mine
SourcingFeb 15, 2024
De Beers’ Production Down 8% in 2023

The company recovered 31.9 million carats of diamonds in 2023, compared with 34.6 million in 2022.

Gina D’Onofrio Heritage Auctions
AuctionsFeb 15, 2024
Heritage Auctions Names New Co-Director of Fine Jewelry

Industry veteran Gina D’Onofrio has rejoined the auction house.

Indian Diamond and Colorstone Association (IDCA) awards
Events & AwardsFeb 15, 2024
IDCA Hands Out Awards in Tucson

The association also celebrated its 40th anniversary.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy