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Why Retailers Should (and Shouldn’t) Be Concerned About Rolex’s Bucherer AcquisitionMajorsDec 11, 2023
Bucherer Is Now Carrying This High-End Diamond Brand in US Stores
The retailer, recently acquired by Rolex, is stocking Rahaminov Diamonds at its stores in New York, Las Vegas, and elsewhere.
An 18-karat rose gold bypass ring set with pear-cut fancy green blue diamonds, weighing 5.84 carats, surrounded by pink diamonds by Rahaminov Diamonds. Retailer Bucherer will now carry the brand’s jewelry in its U.S. stores.
New York—Bucherer is introducing Rahaminov Diamonds to customers in its U.S. retail stores.
The Lucerne, Switzerland-based retailer, recently acquired by Rolex, is partnering with the family-run company to bring its fine jewelry to Bucherer stores.
Bucherer will carry the line in its flagship store in New York, its “TimeDome” store in Las Vegas, and stores in Florida and California, as well as online.
Bucherer said the values of Rahaminov Diamonds, which are “rooted in heritage and exceptional craftsmanship,” align with its own.
Rahaminov Diamonds’ story began in the 1940s. The company was started by the Rahaminov brothers, who were diamond cutters in Israel’s Buchara Diamonds cooperative.
Tamara Rahaminov, the daughter of co-founder Moshe Rahaminov, and her husband Amir Goldfiner were the next generation to take the reins. They opened an office in Los Angeles in the 1980s, evolving the company into a luxury brand via Tamara’s designs.
Tamara and Amir’s daughters, Nicol and Melanie Goldfiner, are the third generation, hoping to continue the company’s “legacy of talent, love, and a deep appreciation for the beauty of diamonds.”
SEE: Jewels by Rahaminov Diamonds
The Lucerne, Switzerland-based retailer, recently acquired by Rolex, is partnering with the family-run company to bring its fine jewelry to Bucherer stores.
Bucherer will carry the line in its flagship store in New York, its “TimeDome” store in Las Vegas, and stores in Florida and California, as well as online.
Bucherer said the values of Rahaminov Diamonds, which are “rooted in heritage and exceptional craftsmanship,” align with its own.
Rahaminov Diamonds’ story began in the 1940s. The company was started by the Rahaminov brothers, who were diamond cutters in Israel’s Buchara Diamonds cooperative.
Tamara Rahaminov, the daughter of co-founder Moshe Rahaminov, and her husband Amir Goldfiner were the next generation to take the reins. They opened an office in Los Angeles in the 1980s, evolving the company into a luxury brand via Tamara’s designs.
Tamara and Amir’s daughters, Nicol and Melanie Goldfiner, are the third generation, hoping to continue the company’s “legacy of talent, love, and a deep appreciation for the beauty of diamonds.”
SEE: Jewels by Rahaminov Diamonds
A platinum and 18-karat rose gold ring from Rahaminov Diamonds set with a 4.41-carat pear-cut fancy light purple pink diamond
A pair of 18-karat white gold drop earrings set with 26.12 carats of pear-cut diamonds
A platinum and 18-karat rose gold pink diamond cluster ring set with a 5.32-carat cushion-cut fancy intense pink orange diamond
A platinum and 18-karat rose gold halo ring set with a 6.12-carat radiant-cut fancy green blue diamond with pink diamond accents
The two brands launched their partnership last week at an event at Bucherer’s New York flagship, the TimeMachine store, giving attendees a look at a never-before-seen high jewelry collection.
“We are truly excited to bring our one-of-a-kind jewels to New York, especially with such an iconic brand. Bucherer is the perfect partner and place to showcase some of our true standouts,” said Amir, who serves as president of Rahaminov Diamonds.
“We have selected never-before-seen pieces, including a blue diamond toi et moi ring, that will really wow [its] customers, along with other exquisite pieces.”
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