Bucherer Is Now Carrying This High-End Diamond Brand in US Stores
The retailer, recently acquired by Rolex, is stocking Rahaminov Diamonds at its stores in New York, Las Vegas, and elsewhere.

The Lucerne, Switzerland-based retailer, recently acquired by Rolex, is partnering with the family-run company to bring its fine jewelry to Bucherer stores.
Bucherer will carry the line in its flagship store in New York, its “TimeDome” store in Las Vegas, and stores in Florida and California, as well as online.
Bucherer said the values of Rahaminov Diamonds, which are “rooted in heritage and exceptional craftsmanship,” align with its own.
Rahaminov Diamonds’ story began in the 1940s. The company was started by the Rahaminov brothers, who were diamond cutters in Israel’s Buchara Diamonds cooperative.
Tamara Rahaminov, the daughter of co-founder Moshe Rahaminov, and her husband Amir Goldfiner were the next generation to take the reins. They opened an office in Los Angeles in the 1980s, evolving the company into a luxury brand via Tamara’s designs.
Tamara and Amir’s daughters, Nicol and Melanie Goldfiner, are the third generation, hoping to continue the company’s “legacy of talent, love, and a deep appreciation for the beauty of diamonds.”
SEE: Jewels by Rahaminov Diamonds
The two brands launched their partnership last week at an event at Bucherer’s New York flagship, the TimeMachine store, giving attendees a look at a never-before-seen high jewelry collection.
“We are truly excited to bring our one-of-a-kind jewels to New York, especially with such an iconic brand. Bucherer is the perfect partner and place to showcase some of our true standouts,” said Amir, who serves as president of Rahaminov Diamonds.
“We have selected never-before-seen pieces, including a blue diamond toi et moi ring, that will really wow [its] customers, along with other exquisite pieces.”
The Latest

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.


The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.
























