JSA Warns of Surge in Attacks on Jewelers on the Road
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

In the first alert, issued Monday, the organization said there have been eight crimes committed against jewelers and traveling jewelry salespeople between Oct. 16 and Nov. 16.
These attacks have been taking place from coast to coast.
According to JSA, these incidences include a jeweler being followed by a suspect on a scooter and robbed in Queens, New York, on Oct. 16; a traveling salesperson who had their trunk lock cut and a large amount of merchandise stolen while in the parking lot of a jewelry store on Nov. 1 in Providence, Rhode Island; and two robberies involving suspects crashing into jewelers’ cars in California.
The first crash took place Oct. 24, when four gang members deliberately crashed into the vehicle of a salesman from Hong Kong on the I-10 in Los Angeles.
JSA said the suspects swarmed the damaged car and stole merchandise while the salesman was on his knees with his arms raised.
The second happened Nov. 16 on the I-405 in Huntington Beach, south of Los Angeles. The suspects hit two cars on the freeway before robbing a jewelry store employee and taking off in a different vehicle, a white Ford Explorer, JSA said.
Crimes against jewelers and other jewelry industry personnel hit record levels in 2022, as both the number of incidences and dollars losses rose considerably.
This included an increase in what JSA classifies as off-premises crimes, defined as an attack that occurs away from the victim’s business base of operations.
The organization recorded 65 cases of off-premises attacks in 2022, nearly double the number from 2021.
On Monday, JSA reminded jewelers of some the tips it has shared in the past for reducing risk and losses while on the road with jewelry.
They include jewelers: taking evasive action, whether walking or driving, when leaving a sales call; not leaving merchandise in an unattended vehicle; considering themselves a crime target if they suddenly have a flat tire or their car is overheating; and shipping merchandise after trade shows, if possible.
JSA also noted that jewelers need to be skeptical of all strangers who approach them when they are carrying merchandise.
According to JSA, on Oct. 17, a woman approached a jeweler who was filling up at a gas station in Miami to ask for his assistance in pumping gas. Suspects opened his trunk and stole jewelry while he was “helping” the woman.
The organization said if jewelers receive an alert from their alarm company over the long holiday weekend, they or an employee must respond with the police.
Stores should also make sure their list of contacts filed with the alarm company is up to date and includes enough people so someone is reachable over the holiday weekend.
When they do respond, they and the police must examine all possible points of entry, including the roof, sidewalls, and any way to get into the store through a neighboring business.
JSA President John Kennedy spoke about the increase in off-premises attacks and the need for jewelers to respond to any and all alarm signals on a recent episode of “My Next Question,” National Jeweler and Jewelers of America’s webinar series.
Watch the full webinar, “How to Protect Your Store This Holiday Season,” here.
The Latest

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

This year's theme is “Unveiling the Depths of the Ocean.”


In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

The new catalog features its most popular chains as well as new styles.

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.






















