JSA Warns of Surge in Attacks on Jewelers on the Road
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

In the first alert, issued Monday, the organization said there have been eight crimes committed against jewelers and traveling jewelry salespeople between Oct. 16 and Nov. 16.
These attacks have been taking place from coast to coast.
According to JSA, these incidences include a jeweler being followed by a suspect on a scooter and robbed in Queens, New York, on Oct. 16; a traveling salesperson who had their trunk lock cut and a large amount of merchandise stolen while in the parking lot of a jewelry store on Nov. 1 in Providence, Rhode Island; and two robberies involving suspects crashing into jewelers’ cars in California.
The first crash took place Oct. 24, when four gang members deliberately crashed into the vehicle of a salesman from Hong Kong on the I-10 in Los Angeles.
JSA said the suspects swarmed the damaged car and stole merchandise while the salesman was on his knees with his arms raised.
The second happened Nov. 16 on the I-405 in Huntington Beach, south of Los Angeles. The suspects hit two cars on the freeway before robbing a jewelry store employee and taking off in a different vehicle, a white Ford Explorer, JSA said.
Crimes against jewelers and other jewelry industry personnel hit record levels in 2022, as both the number of incidences and dollars losses rose considerably.
This included an increase in what JSA classifies as off-premises crimes, defined as an attack that occurs away from the victim’s business base of operations.
The organization recorded 65 cases of off-premises attacks in 2022, nearly double the number from 2021.
On Monday, JSA reminded jewelers of some the tips it has shared in the past for reducing risk and losses while on the road with jewelry.
They include jewelers: taking evasive action, whether walking or driving, when leaving a sales call; not leaving merchandise in an unattended vehicle; considering themselves a crime target if they suddenly have a flat tire or their car is overheating; and shipping merchandise after trade shows, if possible.
JSA also noted that jewelers need to be skeptical of all strangers who approach them when they are carrying merchandise.
According to JSA, on Oct. 17, a woman approached a jeweler who was filling up at a gas station in Miami to ask for his assistance in pumping gas. Suspects opened his trunk and stole jewelry while he was “helping” the woman.
The organization said if jewelers receive an alert from their alarm company over the long holiday weekend, they or an employee must respond with the police.
Stores should also make sure their list of contacts filed with the alarm company is up to date and includes enough people so someone is reachable over the holiday weekend.
When they do respond, they and the police must examine all possible points of entry, including the roof, sidewalls, and any way to get into the store through a neighboring business.
JSA President John Kennedy spoke about the increase in off-premises attacks and the need for jewelers to respond to any and all alarm signals on a recent episode of “My Next Question,” National Jeweler and Jewelers of America’s webinar series.
Watch the full webinar, “How to Protect Your Store This Holiday Season,” here.
The Latest

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.


Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Participants who attend any three Rings of Strength events will be awarded a special medal.

The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.