JSA Warns of Surge in Attacks on Jewelers on the Road
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

In the first alert, issued Monday, the organization said there have been eight crimes committed against jewelers and traveling jewelry salespeople between Oct. 16 and Nov. 16.
These attacks have been taking place from coast to coast.
According to JSA, these incidences include a jeweler being followed by a suspect on a scooter and robbed in Queens, New York, on Oct. 16; a traveling salesperson who had their trunk lock cut and a large amount of merchandise stolen while in the parking lot of a jewelry store on Nov. 1 in Providence, Rhode Island; and two robberies involving suspects crashing into jewelers’ cars in California.
The first crash took place Oct. 24, when four gang members deliberately crashed into the vehicle of a salesman from Hong Kong on the I-10 in Los Angeles.
JSA said the suspects swarmed the damaged car and stole merchandise while the salesman was on his knees with his arms raised.
The second happened Nov. 16 on the I-405 in Huntington Beach, south of Los Angeles. The suspects hit two cars on the freeway before robbing a jewelry store employee and taking off in a different vehicle, a white Ford Explorer, JSA said.
Crimes against jewelers and other jewelry industry personnel hit record levels in 2022, as both the number of incidences and dollars losses rose considerably.
This included an increase in what JSA classifies as off-premises crimes, defined as an attack that occurs away from the victim’s business base of operations.
The organization recorded 65 cases of off-premises attacks in 2022, nearly double the number from 2021.
On Monday, JSA reminded jewelers of some the tips it has shared in the past for reducing risk and losses while on the road with jewelry.
They include jewelers: taking evasive action, whether walking or driving, when leaving a sales call; not leaving merchandise in an unattended vehicle; considering themselves a crime target if they suddenly have a flat tire or their car is overheating; and shipping merchandise after trade shows, if possible.
JSA also noted that jewelers need to be skeptical of all strangers who approach them when they are carrying merchandise.
According to JSA, on Oct. 17, a woman approached a jeweler who was filling up at a gas station in Miami to ask for his assistance in pumping gas. Suspects opened his trunk and stole jewelry while he was “helping” the woman.
The organization said if jewelers receive an alert from their alarm company over the long holiday weekend, they or an employee must respond with the police.
Stores should also make sure their list of contacts filed with the alarm company is up to date and includes enough people so someone is reachable over the holiday weekend.
When they do respond, they and the police must examine all possible points of entry, including the roof, sidewalls, and any way to get into the store through a neighboring business.
JSA President John Kennedy spoke about the increase in off-premises attacks and the need for jewelers to respond to any and all alarm signals on a recent episode of “My Next Question,” National Jeweler and Jewelers of America’s webinar series.
Watch the full webinar, “How to Protect Your Store This Holiday Season,” here.
The Latest

Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

Awards were given to four students, one apprentice, and an emerging jeweler.

The top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Moses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.


Increased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.

The earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.

Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.

The ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

The annual event will be held in Orlando, Florida, from Sept. 14-17.

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

This year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

The precious metals provider has promoted Jennifer Ashworth to the role.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

These aquamarine jewels channel the calming energy of the March birthstone.

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Diamond jewelry was the star of the event formerly known as the SAG Awards.























