JSA Warns of Surge in Attacks on Jewelers on the Road
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

In the first alert, issued Monday, the organization said there have been eight crimes committed against jewelers and traveling jewelry salespeople between Oct. 16 and Nov. 16.
These attacks have been taking place from coast to coast.
According to JSA, these incidences include a jeweler being followed by a suspect on a scooter and robbed in Queens, New York, on Oct. 16; a traveling salesperson who had their trunk lock cut and a large amount of merchandise stolen while in the parking lot of a jewelry store on Nov. 1 in Providence, Rhode Island; and two robberies involving suspects crashing into jewelers’ cars in California.
The first crash took place Oct. 24, when four gang members deliberately crashed into the vehicle of a salesman from Hong Kong on the I-10 in Los Angeles.
JSA said the suspects swarmed the damaged car and stole merchandise while the salesman was on his knees with his arms raised.
The second happened Nov. 16 on the I-405 in Huntington Beach, south of Los Angeles. The suspects hit two cars on the freeway before robbing a jewelry store employee and taking off in a different vehicle, a white Ford Explorer, JSA said.
Crimes against jewelers and other jewelry industry personnel hit record levels in 2022, as both the number of incidences and dollars losses rose considerably.
This included an increase in what JSA classifies as off-premises crimes, defined as an attack that occurs away from the victim’s business base of operations.
The organization recorded 65 cases of off-premises attacks in 2022, nearly double the number from 2021.
On Monday, JSA reminded jewelers of some the tips it has shared in the past for reducing risk and losses while on the road with jewelry.
They include jewelers: taking evasive action, whether walking or driving, when leaving a sales call; not leaving merchandise in an unattended vehicle; considering themselves a crime target if they suddenly have a flat tire or their car is overheating; and shipping merchandise after trade shows, if possible.
JSA also noted that jewelers need to be skeptical of all strangers who approach them when they are carrying merchandise.
According to JSA, on Oct. 17, a woman approached a jeweler who was filling up at a gas station in Miami to ask for his assistance in pumping gas. Suspects opened his trunk and stole jewelry while he was “helping” the woman.
The organization said if jewelers receive an alert from their alarm company over the long holiday weekend, they or an employee must respond with the police.
Stores should also make sure their list of contacts filed with the alarm company is up to date and includes enough people so someone is reachable over the holiday weekend.
When they do respond, they and the police must examine all possible points of entry, including the roof, sidewalls, and any way to get into the store through a neighboring business.
JSA President John Kennedy spoke about the increase in off-premises attacks and the need for jewelers to respond to any and all alarm signals on a recent episode of “My Next Question,” National Jeweler and Jewelers of America’s webinar series.
Watch the full webinar, “How to Protect Your Store This Holiday Season,” here.
The Latest

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
























