Philadelphia Jeweler Followed Home, Robbed of Luxury Watch
The incident serves as a reminder to jewelers to be “prudent” about what they wear outside the store, the Jewelers’ Security Alliance said.

According to a recent alert from the Jewelers’ Security Alliance, the robbery happened Sept. 11, shortly after the store posted a video on Instagram showing its followers a newly acquired Patek Philippe.
From the video as shared by the local ABC affiliate, the watch appears to be a perpetual calendar chronograph, one of the brand’s Grand Complications models, with a gold bracelet. It is estimated to be worth $150,000 to $170,000.
After the video went up, a man wearing a mask came into the store, asked about the watch, and then left.
Surveillance video shows that after he left the store, he got into a 2020 black Toyota Avalon parked behind the store; another man already was in the car.
The two remained in the area for three hours until the store owner left. They then followed him to his home in suburban Bucks County and robbed him at gunpoint of the Patek Philippe as well as his cell phone, JSA said.
He was not injured in the robbery.
The store owner, who has asked not to be publicly identified, went in and out of the store several times that day while wearing the watch. He believes the suspects were watching him to ensure he was still wearing it before they followed him home.
He told ABC6 he learned two valuable lessons from the robbery.
“One, can’t wear the items anymore, especially not the expensive items. And two, you just have to be looking around and making sure people aren’t following you in this crazy day,” he said.
The armed robbery in the Philadelphia suburbs follows a rash of luxury watch robberies that spanned both coasts in 2021, prompting JSA to issue a warning to jewelers.
JSA recommends jewelers make sure they are not being followed when driving home or to any location.
The organization also shared a note of caution about wearing expensive jewelry and watches when leaving the store, particularly if it’s just to go home for the evening.
“Jewelers need to be prudent about wearing high-end jewelry and watches outside their store. Not every situation demands wearing the most expensive items,” JSA said.
Anyone with information in the Philadelphia Patek Philippe robbery is asked to contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org, or the Newtown (Pennsylvania) Township Police at 215-579-1000 or policeinfo@twp.newtown.pa.us.
Police are offering a $5,000 reward in the case.
The Latest

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.