JSA Issues Warning About Watch Robberies
The Jewelers’ Security Alliance said it has received several reports of high-end watches being stolen right off retailers’ wrists.

One of the most widely reported robberies involved Los Angeles jeweler Shay Belhassen, who was out to lunch in Beverly Hills when three armed men grabbed him from behind, choked him and put a gun to his head, JSA said.
They took his rose gold Richard Mille 11-03 Flyback Chronograph watch right off of his wrist.
A struggle ensued and a gun belonging to one of the suspects went off, injuring a woman in the restaurant.
As previously reported, Belhassen is offering a $50,000 reward for information on the suspects or the watch.
Those with information can also contact JSA at 212-687-0328 or jsa2@jewelerssecurity.org.
JSA said it recently has received numerous reports of jewelers being targeted and robbed in the New York and Los Angeles areas while wearing high-end watches, particularly Richard Mille watches, which can sell for hundreds of thousands of dollars.
The organization sent out an alert warning jewelers about the thefts last week, but President John J. Kennedy said he could not share additional details about specific incidents at this time.
One media report out of New York detailed the theft of a Audemars Piguet from a Queens man who said his jeweler friends had had their watches stolen too.
According to the report, in late February, the man was robbed of his $120,000 Audemars Piguet watch by two masked men in the garage of his apartment building.
The man, who wanted to be identified only as David, told NBC New York he felt as if he was being watched all day and that he was not the first of his friends to have his watch stolen.
“Could be a crew, they targeted all my friends and a lot of them are jewelers.”
David also is offering $50,000 reward for anyone with information about the robbery.
JSA shared some safety tips in light of the recent robberies, advising jewelers to:
— Avoid conducting jewelry business in a public place;
— Do not resist in the event of an armed robbery; and
— Be mindful of the special risks involved in wearing expensive watches, and limit that risk accordingly.
The Latest

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.


Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

The retailer is expanding into areas with large Indian and South Asian populations.

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

The new show will take place Jan. 23-25, 2026.

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.


















