De Beers’ Rough Diamond Sales Sink to $80M
India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.

Rough diamond sales totaled just $80 million between Oct. 4 and Nov. 3, compared with $454 million in the same period last year.
It is the lowest total for the diamond miner and marketer since it began reporting sight results in 2016, sinking even below pandemic levels.
Year-to-date, De Beers is now pacing 35 percent behind its 2022 sales total.
Through the beginning of November, De Beers’ 2023 rough diamonds sales have totaled $3.49 billion, compared with $5.38 billion at this point last year, when De Beers had a stellar year with rough sales nearing $6 billion.
Commenting on the company’s latest sales results, CEO Al Cook said: “Macro-economic challenges continue to affect the diamond sector. The retail recovery in China remains slow, and the voluntary import moratorium on rough diamonds into India will see extended Diwali holidays and factory closures in the world’s largest diamond cutting center.”
Because of this, De Beers continued to allow sightholders to buy as little or as much rough as they wanted to in the ninth sales cycle in an effort to help rebalance supply and demand in the midstream.
The company’s 10th and final sales cycle of the year will take place next month.
The Latest

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.


The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
























