Technology

The Italian Trade Agency's Pioneering E-Shopping Platform: A New Era for 'Made in Italy' Jewelry

Brought to you by

The Italian Trade Agency's Pioneering E-Shopping Platform: A New Era for 'Made in Italy' Jewelry

The Italian Trade Agency's new platform is bridging the divide between Italian designers and the North America marketplace.

ita-1023-btybimage.jpg

Brought To You By The Italian Trade Agency


There's a buzz of excitement in the air as the Italian Trade Agency (ITA), under the leadership of Trade Commissioner Fabrizio Giustarini, takes a monumental step in bridging the divide between Italian jewelry artisans and the North American market. The launch of their cutting-edge E-Shopping Website promises not just a commercial interface but an educational, inspirational, and educative milieu that transcends typical e-commerce platforms.

A Game-Changing Bridge Between Two Markets
In an increasingly globalized world, maintaining unique cultural characteristics while expanding the business footprint can be a challenge. This is especially true for the jewelry sector, where design and craftsmanship often bear the hallmark of the culture they emerge from. 
 
The ITA's new platform addresses this challenge head-on by featuring an impressive roster of 121 companies. These include a myriad range of designers, brands, manufacturers, and suppliers, all of whom operate under the banner of "The Extraordinary Italian Jewelry" (TEIJ).
 
But the platform does not merely offer a display window; it promises to keep its visitors updated with real-time market trends. It thus takes on the role of a facilitator, fostering an environment where buyers and traders can make informed decisions. This keeps the Italian jewelry sector not just relevant but cutting-edge, ensuring that it continues to capture a significant market share in North America.
 
The Harmonious Blend of Craftsmanship and Innovation
At its core, the platform stands as a testament to the Italian flair for blending tradition and innovation. While it serves as a marketplace, the website is much more—a comprehensive resource designed to elevate the entire Italian Jewelry sector. From exclusive interviews with designers to how-to guides and trend analysis articles, the platform offers a well-rounded view of what 'Made in Italy' stands for in the realm of jewelry.
 
This initiative extends ITA’s ground breaking program to promote 'Made in Italy' jewelry in North America. Approximately 100 companies are currently part of the TEIJ initiative, bringing a wide array of materials, styles, and techniques to the table. What unites them is the globally respected 'Made in Italy' label, a guarantee of peerless design and craftsmanship.
 
The Significance of The Extraordinary Italian Jewelry (TEIJ) Initiative
The TEIJ initiative goes beyond mere marketing; it is a cultural ambassador, showcasing the unique Italian approach to jewelry that marries design, craftsmanship, and a distinct style. It aims to set Italian jewelry apart in an ever-competitive market, emphasizing characteristics that have been cherished and sought-after worldwide.
 
About ITA: The Backbone of Italian Enterprise
The Italian Trade Agency is more than a governmental organization; it's the backbone supporting the global reach of Italian companies while also encouraging foreign investment back home. With the launch of their new E-Shopping Website, the ITA has moved a step closer to establishing Italian jewelry as the gold standard—no pun intended—in luxury, artistry, and timeless elegance.
 
In the end, the website serves not just as a bridge but as a statement, an assertion of the Italian mastery over jewelry design and craftsmanship. It underlines the Italian commitment to luxury, and its ceaseless quest for excellence—a quest that has found a new home online.
 

The Latest

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

Jewelers of America 20 Under 40 Program
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now Open

The program recognizes rising professionals in the jewelry industry.

The Venetian Expo Las Vegas
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now Open

A new lifestyle section and a watch showcase have been added to this year’s event.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Avocados From Mexico Golden Double Dip Chip
TrendsJan 15, 2026
Don’t Double-Dip With This Golden Chip

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Weekly QuizJan 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Burnell’s Fine Jewelry Kristi Regan, Nathan Regan, Sean Hamlin, Erin Carson
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ Award

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

National Jeweler columnist Sherry Smith, vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Orr’s Jewelers David Gordon, Marcia Gordon, Aliza Gordon, Leslie Gordon
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip District

The family-owned jeweler’s new space is in a former wholesale produce market.

Stock image of a gavel and books
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store Robbery

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Rio Grande diamonds
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond Melee

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Hana Kaneko rings
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Lisa Manobal, Priyanka Chopra Jonas
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden Globes

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Peter Yanzter, former executive director of AGS Labs
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

Macy’s New York Herald Square
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This Year

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Jewelers Mutual logo
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

Hannah Dodd and Claudia Jessie in Pandora Bridgerton campaign
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Ana Khouri logo
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry Excellence

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy