WatchesJun 21, 2023
Citizen Introduces New Series 8 GMT Mechanical WatchesWatchesJul 05, 2023
Breitling Partners With Surfrider Foundation
The watch company will support the nonprofit in researching and tackling plastic pollution.
Breitling announced its partnership with Surfrider Foundation with a beach cleanup in Biarritz, France.
Biarritz, France—Breitling has teamed up with non-profit Surfrider Foundation as part of its ongoing commitment to ocean protection.
The watch company announced the partnership mid-June with a beach cleanup in Biarritz, France.
It will support the Surfrider Foundation in “researching and tackling the issue of plastic pollution.”
The Surfrider Foundation was founded in Malibu, California, in 1984, with a mission to combat plastic pollution, preserve water quality, advocate for universal beach access, and address climate change.
It has more than one million supporters and members, and since 2006, the foundation has executed more than 800 campaigns “leading to significant coastal-protection victories,” it said.
“We are thrilled to welcome Breitling as an official partner in supporting our mission to protect and enjoy the world’s ocean, waves, and beaches,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation.
“We applaud Breitling’s dedication to ocean and coastal conservation efforts. Surfrider is proud to collaborate with a partner committed to global community engagement aimed at preserving clean water and healthy beaches for all.”
Related stories will be right here …
The watch company announced the partnership mid-June with a beach cleanup in Biarritz, France.
It will support the Surfrider Foundation in “researching and tackling the issue of plastic pollution.”
The Surfrider Foundation was founded in Malibu, California, in 1984, with a mission to combat plastic pollution, preserve water quality, advocate for universal beach access, and address climate change.
It has more than one million supporters and members, and since 2006, the foundation has executed more than 800 campaigns “leading to significant coastal-protection victories,” it said.
“We are thrilled to welcome Breitling as an official partner in supporting our mission to protect and enjoy the world’s ocean, waves, and beaches,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation.
“We applaud Breitling’s dedication to ocean and coastal conservation efforts. Surfrider is proud to collaborate with a partner committed to global community engagement aimed at preserving clean water and healthy beaches for all.”
The Swiss watchmaker said the partnership expands its strong ties to surfing and its work with the surf community to identify the most pressing ocean-preservation needs.
Breitling plans to participate in more beach cleanups as part of the partnership, reporting that the efforts have a multifaceted impact.
The cleanups help to safeguard and enhance coastal environments, contribute to Surfrider’s advocacy work through the collection of data, and inspire participants to make positive lifestyle changes that favor a healthier ocean.
“Breitling has always had a strong connection to the sea,” said Georges Kern, CEO of Breitling. “Together with Surfrider, we are stepping up the global fight for a clean ocean, not only for today but for future generations.”
Breitling’s commitment to protecting marine environments dates to 1957, when Willy Breitling released the first SuperOcean watch for diving enthusiasts, incorporating “Sea” as one of the company’s brand universes, joining “Air” and “Land.”
The newest in the SuperOcean collection, a redux of the SuperOcean Slow Motion of the 1960s and 1970s, was released last summer.
https://nationaljeweler.com/articles/11088-breitling-releases-new-superocean-collection
The company’s current sustainability commitment includes a goal of eradicating plastic waste from its global operations by 2025 and working to innovatively transform plastics. It is already using watch boxes made of 100% recycled PET and offers watch straps crafted from salvaged ghost fishing nets.
More on Watches
The Latest
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and BetterLocated in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
