WatchesJun 21, 2023
Citizen Introduces New Series 8 GMT Mechanical WatchesWatchesJul 05, 2023
Breitling Partners With Surfrider Foundation
The watch company will support the nonprofit in researching and tackling plastic pollution.
Breitling announced its partnership with Surfrider Foundation with a beach cleanup in Biarritz, France.
Biarritz, France—Breitling has teamed up with non-profit Surfrider Foundation as part of its ongoing commitment to ocean protection.
The watch company announced the partnership mid-June with a beach cleanup in Biarritz, France.
It will support the Surfrider Foundation in “researching and tackling the issue of plastic pollution.”
The Surfrider Foundation was founded in Malibu, California, in 1984, with a mission to combat plastic pollution, preserve water quality, advocate for universal beach access, and address climate change.
It has more than one million supporters and members, and since 2006, the foundation has executed more than 800 campaigns “leading to significant coastal-protection victories,” it said.
“We are thrilled to welcome Breitling as an official partner in supporting our mission to protect and enjoy the world’s ocean, waves, and beaches,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation.
“We applaud Breitling’s dedication to ocean and coastal conservation efforts. Surfrider is proud to collaborate with a partner committed to global community engagement aimed at preserving clean water and healthy beaches for all.”
Related stories will be right here …
The watch company announced the partnership mid-June with a beach cleanup in Biarritz, France.
It will support the Surfrider Foundation in “researching and tackling the issue of plastic pollution.”
The Surfrider Foundation was founded in Malibu, California, in 1984, with a mission to combat plastic pollution, preserve water quality, advocate for universal beach access, and address climate change.
It has more than one million supporters and members, and since 2006, the foundation has executed more than 800 campaigns “leading to significant coastal-protection victories,” it said.
“We are thrilled to welcome Breitling as an official partner in supporting our mission to protect and enjoy the world’s ocean, waves, and beaches,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation.
“We applaud Breitling’s dedication to ocean and coastal conservation efforts. Surfrider is proud to collaborate with a partner committed to global community engagement aimed at preserving clean water and healthy beaches for all.”
The Swiss watchmaker said the partnership expands its strong ties to surfing and its work with the surf community to identify the most pressing ocean-preservation needs.
Breitling plans to participate in more beach cleanups as part of the partnership, reporting that the efforts have a multifaceted impact.
The cleanups help to safeguard and enhance coastal environments, contribute to Surfrider’s advocacy work through the collection of data, and inspire participants to make positive lifestyle changes that favor a healthier ocean.
“Breitling has always had a strong connection to the sea,” said Georges Kern, CEO of Breitling. “Together with Surfrider, we are stepping up the global fight for a clean ocean, not only for today but for future generations.”
Breitling’s commitment to protecting marine environments dates to 1957, when Willy Breitling released the first SuperOcean watch for diving enthusiasts, incorporating “Sea” as one of the company’s brand universes, joining “Air” and “Land.”
The newest in the SuperOcean collection, a redux of the SuperOcean Slow Motion of the 1960s and 1970s, was released last summer.
https://nationaljeweler.com/articles/11088-breitling-releases-new-superocean-collection
The company’s current sustainability commitment includes a goal of eradicating plastic waste from its global operations by 2025 and working to innovatively transform plastics. It is already using watch boxes made of 100% recycled PET and offers watch straps crafted from salvaged ghost fishing nets.
Editors' Picks
Sponsored by
More on Watches
The Latest
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
