Breitling Partners With Surfrider Foundation
The watch company will support the nonprofit in researching and tackling plastic pollution.

The watch company announced the partnership mid-June with a beach cleanup in Biarritz, France.
It will support the Surfrider Foundation in “researching and tackling the issue of plastic pollution.”
The Surfrider Foundation was founded in Malibu, California, in 1984, with a mission to combat plastic pollution, preserve water quality, advocate for universal beach access, and address climate change.
It has more than one million supporters and members, and since 2006, the foundation has executed more than 800 campaigns “leading to significant coastal-protection victories,” it said.
“We are thrilled to welcome Breitling as an official partner in supporting our mission to protect and enjoy the world’s ocean, waves, and beaches,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation.
“We applaud Breitling’s dedication to ocean and coastal conservation efforts. Surfrider is proud to collaborate with a partner committed to global community engagement aimed at preserving clean water and healthy beaches for all.”
The Swiss watchmaker said the partnership expands its strong ties to surfing and its work with the surf community to identify the most pressing ocean-preservation needs.
Breitling plans to participate in more beach cleanups as part of the partnership, reporting that the efforts have a multifaceted impact.
The cleanups help to safeguard and enhance coastal environments, contribute to Surfrider’s advocacy work through the collection of data, and inspire participants to make positive lifestyle changes that favor a healthier ocean.
“Breitling has always had a strong connection to the sea,” said Georges Kern, CEO of Breitling. “Together with Surfrider, we are stepping up the global fight for a clean ocean, not only for today but for future generations.”
Breitling’s commitment to protecting marine environments dates to 1957, when Willy Breitling released the first SuperOcean watch for diving enthusiasts, incorporating “Sea” as one of the company’s brand universes, joining “Air” and “Land.”
The newest in the SuperOcean collection, a redux of the SuperOcean Slow Motion of the 1960s and 1970s, was released last summer.
https://nationaljeweler.com/articles/11088-breitling-releases-new-superocean-collection
The company’s current sustainability commitment includes a goal of eradicating plastic waste from its global operations by 2025 and working to innovatively transform plastics. It is already using watch boxes made of 100% recycled PET and offers watch straps crafted from salvaged ghost fishing nets.
The Latest

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Her new role is director of strategic initiatives.


The entrepreneur and “Shark Tank” star will share his top tips for success.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.