MajorsApr 21, 2023
Take a Look Inside the New Tiffany & Co. New York FlagshipMajorsJun 30, 2023
Fire Threatens Tiffany & Co.’s Newly Renovated NYC Flagship
Around 100 people were evacuated and two minor injuries reported after an electrical fire broke out next to the store Thursday morning.
A view inside the newly renovated Tiffany & Co. flagship store in New York. The store, located on 57th Street and Fifth Avenue, was evacuated Thursday morning due to an electrical fire.
New York—A fire broke out Thursday morning just outside Tiffany & Co.’s newly renovated flagship store on 57th Street and Fifth Avenue in New York.
The New York City Fire Department said it received reports of smoke around the building at 9:38 a.m.
In a statement, Joseph Carlsen, FDNY deputy chief of Division 3, said, “When we came on scene, we determined that it was smoke and fire from the transformer vault. We checked the inside of the building and we evacuated about 100 people or so from the building.”
The transformer fire began in the electrical vault next to the store, sending smoke through the air, though the fire remained within the vault and did not extend into the flagship, said FDNY.
Around 80 FDNY members from 14 units responded to the scene, as well as employees from energy company Con Edison.
The New York City Fire Department said it received reports of smoke around the building at 9:38 a.m.
In a statement, Joseph Carlsen, FDNY deputy chief of Division 3, said, “When we came on scene, we determined that it was smoke and fire from the transformer vault. We checked the inside of the building and we evacuated about 100 people or so from the building.”
The transformer fire began in the electrical vault next to the store, sending smoke through the air, though the fire remained within the vault and did not extend into the flagship, said FDNY.
Around 80 FDNY members from 14 units responded to the scene, as well as employees from energy company Con Edison.
An underground transformer caught fire, engulfing Tiffany & Co.’s flagship Manhattan store in smoke, officials say.
— ABC News (@ABC) June 29, 2023
Two people suffered minor injuries. https://t.co/Gl85jeB4lP pic.twitter.com/CgLTEKNcCD
Two people suffered minor injuries and were taken to local hospitals.
The FDNY found no signs of arson, Carlsen added, and had the scene under control by noon.
In a statement, Tiffany said, “This morning prior to store opening hours, an electrical fire broke out in the basement on the periphery of the Tiffany Landmark on Fifth Avenue in New York City.”
The jeweler said it was working with the FDNY to take “precautionary measures” for the safety of its employees and customers.
The store was not open Thursday, but, as of press time, was expected to be open Friday following an inspection by the fire marshal.
The revamped flagship, known as “The Landmark,” opened to the public in late April after nearly four years of renovations.
The 10-story space boasts an outdoor terrace, a spiral staircase, around 40 works of art, and a redesigned Blue Box Café.
Related stories will be right here …
The FDNY found no signs of arson, Carlsen added, and had the scene under control by noon.
In a statement, Tiffany said, “This morning prior to store opening hours, an electrical fire broke out in the basement on the periphery of the Tiffany Landmark on Fifth Avenue in New York City.”
The jeweler said it was working with the FDNY to take “precautionary measures” for the safety of its employees and customers.
The store was not open Thursday, but, as of press time, was expected to be open Friday following an inspection by the fire marshal.
The revamped flagship, known as “The Landmark,” opened to the public in late April after nearly four years of renovations.
The 10-story space boasts an outdoor terrace, a spiral staircase, around 40 works of art, and a redesigned Blue Box Café.
More on Majors
The Latest
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
