MajorsApr 21, 2023
Take a Look Inside the New Tiffany & Co. New York FlagshipMajorsJun 30, 2023
Fire Threatens Tiffany & Co.’s Newly Renovated NYC Flagship
Around 100 people were evacuated and two minor injuries reported after an electrical fire broke out next to the store Thursday morning.
A view inside the newly renovated Tiffany & Co. flagship store in New York. The store, located on 57th Street and Fifth Avenue, was evacuated Thursday morning due to an electrical fire.
New York—A fire broke out Thursday morning just outside Tiffany & Co.’s newly renovated flagship store on 57th Street and Fifth Avenue in New York.
The New York City Fire Department said it received reports of smoke around the building at 9:38 a.m.
In a statement, Joseph Carlsen, FDNY deputy chief of Division 3, said, “When we came on scene, we determined that it was smoke and fire from the transformer vault. We checked the inside of the building and we evacuated about 100 people or so from the building.”
The transformer fire began in the electrical vault next to the store, sending smoke through the air, though the fire remained within the vault and did not extend into the flagship, said FDNY.
Around 80 FDNY members from 14 units responded to the scene, as well as employees from energy company Con Edison.
The New York City Fire Department said it received reports of smoke around the building at 9:38 a.m.
In a statement, Joseph Carlsen, FDNY deputy chief of Division 3, said, “When we came on scene, we determined that it was smoke and fire from the transformer vault. We checked the inside of the building and we evacuated about 100 people or so from the building.”
The transformer fire began in the electrical vault next to the store, sending smoke through the air, though the fire remained within the vault and did not extend into the flagship, said FDNY.
Around 80 FDNY members from 14 units responded to the scene, as well as employees from energy company Con Edison.
An underground transformer caught fire, engulfing Tiffany & Co.’s flagship Manhattan store in smoke, officials say.
— ABC News (@ABC) June 29, 2023
Two people suffered minor injuries. https://t.co/Gl85jeB4lP pic.twitter.com/CgLTEKNcCD
Two people suffered minor injuries and were taken to local hospitals.
The FDNY found no signs of arson, Carlsen added, and had the scene under control by noon.
In a statement, Tiffany said, “This morning prior to store opening hours, an electrical fire broke out in the basement on the periphery of the Tiffany Landmark on Fifth Avenue in New York City.”
The jeweler said it was working with the FDNY to take “precautionary measures” for the safety of its employees and customers.
The store was not open Thursday, but, as of press time, was expected to be open Friday following an inspection by the fire marshal.
The revamped flagship, known as “The Landmark,” opened to the public in late April after nearly four years of renovations.
The 10-story space boasts an outdoor terrace, a spiral staircase, around 40 works of art, and a redesigned Blue Box Café.
Related stories will be right here …
The FDNY found no signs of arson, Carlsen added, and had the scene under control by noon.
In a statement, Tiffany said, “This morning prior to store opening hours, an electrical fire broke out in the basement on the periphery of the Tiffany Landmark on Fifth Avenue in New York City.”
The jeweler said it was working with the FDNY to take “precautionary measures” for the safety of its employees and customers.
The store was not open Thursday, but, as of press time, was expected to be open Friday following an inspection by the fire marshal.
The revamped flagship, known as “The Landmark,” opened to the public in late April after nearly four years of renovations.
The 10-story space boasts an outdoor terrace, a spiral staircase, around 40 works of art, and a redesigned Blue Box Café.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
