TrendsJun 23, 2023
Piece of the Week: Guita M’s ‘100 Club’ NecklaceCollectionsJun 30, 2023
Piece of the Week: Summertime Studs
For summer 2023, Alison Lou is reshaping its popular “Jelly Hoop” earrings into statement studs.
Alison Chemla is on a Jelly roll.
In summer 2018, the designer behind fine jewelry brand Alison Lou introduced earrings that National Jeweler Senior Editor Ashley Davis predicted would be “the hit of the summer”—the “Jelly Hoops.”
Created using lucite and enamel and available in multiple sizes and colors, the hoops were the start of “Loucite by Alison Lou,” a lower-priced line launched to make Alison Lou accessible to more consumers.
Fast-forward five summers and the Jelly line lives on, still appealing to consumers’ demand for jewelry that is affordable, colorful and evokes a sense of nostalgia, a trend that is perhaps even more prevalent post-pandemic.
Now, Alison Lou is expanding the collection with the introduction of “Jelly Button” stud earrings, which are anything but button sized.
Designed to take wearers “from day to night,” the sizable studs are available in a rectangle shape in either blue (azure) or green (cyprus), or heart-shaped in pink (petal) or a turquoise blue (lagoon).
They feature lucite surrounded by matching enamel with brass-plated 14-karat yellow gold framing, posts and backs.
The Jelly Button stud earrings retail for $115 and are available now on the Alison Lou website.
Related stories will be right here …
In summer 2018, the designer behind fine jewelry brand Alison Lou introduced earrings that National Jeweler Senior Editor Ashley Davis predicted would be “the hit of the summer”—the “Jelly Hoops.”
Created using lucite and enamel and available in multiple sizes and colors, the hoops were the start of “Loucite by Alison Lou,” a lower-priced line launched to make Alison Lou accessible to more consumers.
Fast-forward five summers and the Jelly line lives on, still appealing to consumers’ demand for jewelry that is affordable, colorful and evokes a sense of nostalgia, a trend that is perhaps even more prevalent post-pandemic.
Alison Lou’s “Jelly” jewelry stirs nostalgia for jelly sandals and carefree childhood summers gone by. Pictured is the brand’s new “Jelly Button” stud earrings in lagoon.
Now, Alison Lou is expanding the collection with the introduction of “Jelly Button” stud earrings, which are anything but button sized.
Designed to take wearers “from day to night,” the sizable studs are available in a rectangle shape in either blue (azure) or green (cyprus), or heart-shaped in pink (petal) or a turquoise blue (lagoon).
They feature lucite surrounded by matching enamel with brass-plated 14-karat yellow gold framing, posts and backs.
The Jelly Button stud earrings retail for $115 and are available now on the Alison Lou website.
Editors' Picks
Sponsored by
More on Collections
The Latest
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
