TrendsJun 23, 2023
Piece of the Week: Guita M’s ‘100 Club’ NecklaceCollectionsJun 30, 2023
Piece of the Week: Summertime Studs
For summer 2023, Alison Lou is reshaping its popular “Jelly Hoop” earrings into statement studs.
Alison Chemla is on a Jelly roll.
In summer 2018, the designer behind fine jewelry brand Alison Lou introduced earrings that National Jeweler Senior Editor Ashley Davis predicted would be “the hit of the summer”—the “Jelly Hoops.”
Created using lucite and enamel and available in multiple sizes and colors, the hoops were the start of “Loucite by Alison Lou,” a lower-priced line launched to make Alison Lou accessible to more consumers.
Fast-forward five summers and the Jelly line lives on, still appealing to consumers’ demand for jewelry that is affordable, colorful and evokes a sense of nostalgia, a trend that is perhaps even more prevalent post-pandemic.
Now, Alison Lou is expanding the collection with the introduction of “Jelly Button” stud earrings, which are anything but button sized.
Designed to take wearers “from day to night,” the sizable studs are available in a rectangle shape in either blue (azure) or green (cyprus), or heart-shaped in pink (petal) or a turquoise blue (lagoon).
They feature lucite surrounded by matching enamel with brass-plated 14-karat yellow gold framing, posts and backs.
The Jelly Button stud earrings retail for $115 and are available now on the Alison Lou website.
Related stories will be right here …
In summer 2018, the designer behind fine jewelry brand Alison Lou introduced earrings that National Jeweler Senior Editor Ashley Davis predicted would be “the hit of the summer”—the “Jelly Hoops.”
Created using lucite and enamel and available in multiple sizes and colors, the hoops were the start of “Loucite by Alison Lou,” a lower-priced line launched to make Alison Lou accessible to more consumers.
Fast-forward five summers and the Jelly line lives on, still appealing to consumers’ demand for jewelry that is affordable, colorful and evokes a sense of nostalgia, a trend that is perhaps even more prevalent post-pandemic.
Alison Lou’s “Jelly” jewelry stirs nostalgia for jelly sandals and carefree childhood summers gone by. Pictured is the brand’s new “Jelly Button” stud earrings in lagoon.
Now, Alison Lou is expanding the collection with the introduction of “Jelly Button” stud earrings, which are anything but button sized.
Designed to take wearers “from day to night,” the sizable studs are available in a rectangle shape in either blue (azure) or green (cyprus), or heart-shaped in pink (petal) or a turquoise blue (lagoon).
They feature lucite surrounded by matching enamel with brass-plated 14-karat yellow gold framing, posts and backs.
The Jelly Button stud earrings retail for $115 and are available now on the Alison Lou website.
More on Collections
The Latest
Events & AwardsNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
