Louis Anthony Jewelers Is Remodeling and Expanding
The Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.
The makeover, which the store said will combine “traditional classic elements with modern contemporary sensibilities,” includes new showcases, LED lighting, a Louis Anthony Home Collection, and a full hospitality bar, as well as new watch boutiques and a David Yurman shop-in-shop.
“Shopping is about more than making a purchase,” said Louis Guarino Jr., founder and president of Louis Anthony. “The customer wants an experience, to feel welcome and at home. We have always provided that feeling, and we are now taking it to the next level.”
Phase one of the project included Tudor, TAG Heuer, and Carl Bucherer watch boutiques, which the store described as a “watch enthusiast’s dream.”
Meanwhile, the new David Yurman shop-in-shop, a rendering of which is pictured above, is slated to open this fall.
It will be the first in the tri-state area (Pennsylvania-Ohio-West Virginia), with Amie Guarino, store buyer and stylist, noting that giving brands premium positioning in the store was a major factor in the decision to remodel.
The remodeled Louis Anthony Jewelers also will have a new 900-square-foot Rolex corner featuring a certified watchmaker who will be available for in-house servicing of Rolex watches.
Louis and his wife, Veronica Guarino, opened Louis Anthony Jewelers in 1990.
The multiphase remodeling and expansion of their family’s store in the area of Pittsburgh known as the South Hills will expand it to 9,000 square feet.
Work began last August and is slated to conclude this October.
“Transforming this space is no small feat, but it won’t impact customers’ shopping experience at all as the majority of construction should be finished by October 2023,” Vice President of Operations Louis “Geeg” Guarino III said.
Vanessa Guarino, head of social media, is documenting the store’s transformation on both its Facebook and Instagram pages.
The Latest

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.


Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Winners will receive free registration and lodging for its fourth annual event in Detroit.

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

This year's theme is “Unveiling the Depths of the Ocean.”

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

The new catalog features its most popular chains as well as new styles.

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
























