Louis Anthony Jewelers Is Remodeling and Expanding
The Pittsburgh jeweler is redoing the lighting and showcases, and adding a full hospitality bar as well as new shop-in-shops.
The makeover, which the store said will combine “traditional classic elements with modern contemporary sensibilities,” includes new showcases, LED lighting, a Louis Anthony Home Collection, and a full hospitality bar, as well as new watch boutiques and a David Yurman shop-in-shop.
“Shopping is about more than making a purchase,” said Louis Guarino Jr., founder and president of Louis Anthony. “The customer wants an experience, to feel welcome and at home. We have always provided that feeling, and we are now taking it to the next level.”
Phase one of the project included Tudor, TAG Heuer, and Carl Bucherer watch boutiques, which the store described as a “watch enthusiast’s dream.”
Meanwhile, the new David Yurman shop-in-shop, a rendering of which is pictured above, is slated to open this fall.
It will be the first in the tri-state area (Pennsylvania-Ohio-West Virginia), with Amie Guarino, store buyer and stylist, noting that giving brands premium positioning in the store was a major factor in the decision to remodel.
The remodeled Louis Anthony Jewelers also will have a new 900-square-foot Rolex corner featuring a certified watchmaker who will be available for in-house servicing of Rolex watches.
Louis and his wife, Veronica Guarino, opened Louis Anthony Jewelers in 1990.
The multiphase remodeling and expansion of their family’s store in the area of Pittsburgh known as the South Hills will expand it to 9,000 square feet.
Work began last August and is slated to conclude this October.
“Transforming this space is no small feat, but it won’t impact customers’ shopping experience at all as the majority of construction should be finished by October 2023,” Vice President of Operations Louis “Geeg” Guarino III said.
Vanessa Guarino, head of social media, is documenting the store’s transformation on both its Facebook and Instagram pages.
The Latest

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by Jewelers Mutual


The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

























