TrendsMay 04, 2023
For Couture, Designers Are Dreaming in Platinum MajorsMay 16, 2023
Anglo American Platinum Now Sole Sponsor of Platinum Guild USA
The partnership highlights Anglo American’s “unwavering belief” in the U.S. jewelry market, said PGI CEO Huw Daniel.
A platinum and diamond bracelet by Lizzie Mandler, created for the second year of Platinum Guild International’s “Couture Platinum Spotlight Program.” PGI USA recently announced a change to its funding structure, now supported solely by Anglo American Platinum.
New York—Platinum Guild International (PGI) USA has announced a change to its funding structure.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
