TrendsMay 04, 2023
For Couture, Designers Are Dreaming in Platinum MajorsMay 16, 2023
Anglo American Platinum Now Sole Sponsor of Platinum Guild USA
The partnership highlights Anglo American’s “unwavering belief” in the U.S. jewelry market, said PGI CEO Huw Daniel.
A platinum and diamond bracelet by Lizzie Mandler, created for the second year of Platinum Guild International’s “Couture Platinum Spotlight Program.” PGI USA recently announced a change to its funding structure, now supported solely by Anglo American Platinum.
New York—Platinum Guild International (PGI) USA has announced a change to its funding structure.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
More on Majors
The Latest
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
