TrendsMay 04, 2023
For Couture, Designers Are Dreaming in Platinum MajorsMay 16, 2023
Anglo American Platinum Now Sole Sponsor of Platinum Guild USA
The partnership highlights Anglo American’s “unwavering belief” in the U.S. jewelry market, said PGI CEO Huw Daniel.
A platinum and diamond bracelet by Lizzie Mandler, created for the second year of Platinum Guild International’s “Couture Platinum Spotlight Program.” PGI USA recently announced a change to its funding structure, now supported solely by Anglo American Platinum.
New York—Platinum Guild International (PGI) USA has announced a change to its funding structure.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
More on Majors
The Latest
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
