TrendsMay 04, 2023
For Couture, Designers Are Dreaming in Platinum MajorsMay 16, 2023
Anglo American Platinum Now Sole Sponsor of Platinum Guild USA
The partnership highlights Anglo American’s “unwavering belief” in the U.S. jewelry market, said PGI CEO Huw Daniel.
A platinum and diamond bracelet by Lizzie Mandler, created for the second year of Platinum Guild International’s “Couture Platinum Spotlight Program.” PGI USA recently announced a change to its funding structure, now supported solely by Anglo American Platinum.
New York—Platinum Guild International (PGI) USA has announced a change to its funding structure.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
Anglo American Platinum, a subsidiary of mining giant and majority De Beers Group owner Anglo American, is now the sole sponsor of PGI USA.
PGI USA, established in 1992, has received its funding from a group of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005.
The new funding structure also will apply to PGI Japan.
PGI India has been funded solely by Anglo American Platinum since 2016.
PGI China, however, will continue to be supported by the PJDA.
“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA.
“We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the U.S. market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”
Benny Oeyen, Anglo American’s executive head of market development for platinum group metals, said, “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this.”
He added that the company’s work with PGI will help it to develop higher awareness and appreciation for platinum in fine jewelry and give Anglo American Platinum access to industry knowledge and expertise.
Huw Daniel, CEO of Platinum Guild International, called the change “a momentous next step” that highlight’s Anglo American Platinum’s “unwavering belief” in the U.S. jewelry market.
“They have long been our key sponsor across several global markets and formalizing this new relationship will allow our U.S. team to continue to further develop the positioning and utilization of platinum to levels never seen before,” said Daniel.
At the upcoming Couture show in Las Vegas, PGI will showcase platinum jewelry designs by 16 designers as part of its Platinum Spotlight Program, now in its second year.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income ShoppersThe retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-ElectThe Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K MartiniSolomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry BrandSantana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.
