For Couture, Designers Are Dreaming in Platinum
Platinum Guild International has partnered with 16 brands on a platinum jewelry collection.

Last year, PGI tapped eight designers who typically work in gold to render their creations in platinum.
This year, the designer number has doubled to 16, with 10 brands new to the project and six returning.
New to the “Couture Platinum Spotlight Program” are: Jacquie Aiche, Beck, Lizzie Mandler, Ondyn, Anna Maccieri Rossi, Jade Ruzzo, Sorellina, Ten Thousand Things, Vram, and Emily P. Wheeler.
Returning to the Platinum Spotlight for the second year are: Harwell Godfrey, Retrouvaí, Spinelli Kilcollin, Stephen Webster, Suzanne Kalan, and Walters Faith.
SEE: Couture Designers’ Platinum Designs
There are few guidelines to the project, with designers able to create a core piece from their collections in the metal, or craft something entirely new.
The designs are meant to increase interest in the metal and showcase its look and benefits.
“As people are getting married later, the availability of non-bridal platinum designs is increasingly important in creating an opportunity to introduce them to platinum much earlier in their jewelry journey,” noted PGI USA President Jenny Luker.
“And having fashion-forward pieces by notable designers is a key piece to platinum’s continued growth.”
Emerald Executive Vice President and Couture Director Gannon Brousseau added, “We have been delighted to witness the artists who have participated in this Platinum Spotlight Program explore a new medium, and the resulting pieces are truly remarkable; we’re looking forward to seeing some amazing new platinum pieces and capsule collections on display during this year’s event.”
Jewels from the Couture Platinum Spotlight Program will be on view at designers’ individual booths and villas.
The Couture show will take place June 1-4 at the Wynn Las Vegas, with a special evening preview event on May 31.
The Latest

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever


























