CollectionsNov 16, 2022
There’s a New Jewelry Destination in Greenwich, Conn.EditorsJan 05, 2023
Designers to Watch in 2023: Mason and Books
The colorful brand with a sweet sensibility is resonating with retailers, writes Senior Editor Ashley Davis.
Jamie Books founded Mason and Books in 2021 after more than a decade of designing for different jewelry and accessory brands.
Designer Jamie Books of Mason and Books was the first to point it out.
Though not intentionally, the stores she is most excited to work with—June Simmons Jewelry, Pendleton Jewelry, Commonwealth Marin—are mainly helmed by women, and mothers of young children at that.
For Books, a mom of two whose line is a nod to her daughter’s middle name, this lends a sense of camaraderie.
“It’s super-cool to see my generation of women who are now coming into their own,” she said. “We’re all sort of doing it together and holding each other’s hands as we’re doing it.”
Likewise, the five designers I’ve chosen as designers to watch in 2023 happen to be women who are mothers.
Stylistically, their collections align and diverge at points, as their interpretations of nostalgia and futurism, elegance and camp, differ.
But there’s a similarity to their collective creating blooming, achieved after years in the workforce and in the midst of the most hands-on early childhood parenting years, in what can only be described as a period of both professional and personal maturation.
“I think where I am in my life, my work is my third child,” Books explained. “If I’m working, I have to love it and I have to love who I’m doing it with because if I’m doing this I’m not with my family.”
The influences of this life stage, as with many of her contemporaries, are tied to Books’ artistic inspiration for Mason and Books, with the collection comprised of unabashedly sweet and childlike motifs such as hearts, bows and what Books has dubbed her “Love Bugs,” which are vaguely ladybug shaped.
Designer Jamie Books
Pastel-hued gems like pink and purple opal, chalcedony, and chrysoprase pop up again and again in Mason and Books signature pieces.
Books’ love for jewelry started in her own childhood.
In our conversation, the designer recalled interviewing for a Bulgari internship at age 16 wearing wire-wrapped beaded jewelry she crafted and announcing herself as a budding jewelry design talent.
The New York City native pursued finance in college at the University of Wisconsin-Madison—with visions of being “the girl with the shortest skirt on Wall Street, kicking ass”—but still found time to sell her work at local stores.
After her first New York City investment firm internship, she realized the finance world wasn’t for her, and went on to work for jewelry and accessories brands Julie Baker, Kara Ross, and Hayward in jewelry and handbag design.
After the birth of her second child, she launched her own design consulting firm before finally creating her brand.
I talked to Books about designing for herself, her passion for gemstones, and the community she feels among women in jewelry.
This interview has been edited for length and clarity.
Ashley Davis: What has it been like to work for yourself after designing for other people?
Ashley Davis: What has it been like to work for yourself after designing for other people?
Jamie Books: It’s terrifying (laughs). I always said I never would have my own brand and here I am. It’s been my greatest joy.
I’m so proud that, finally, I never have to ask if I can make something. I never have to tweak a design or change it to someone else’s aesthetic or someone else’s brand.
I really just do exactly what I want, whether it be a weird color way or a very simplistic mixed-media piece.
It’s been a whirlwind year and a half with 15 years of experience behind it.
AD: Tell me about the retailers you work with.
JB: I consider them all my friends. Now, I talk to them more than I talk to some of my actual friends, which is so lovely.
Nicole (Ward) of CNW Group who I work with is really so incredible in terms of being a leader in the sales world, which isn’t my core competency. We launched the brand at Net-a-Porter this fall.
One of the first retailers I worked with was Liebe Gamble of June Simmons Jewelry. We’re in the same age range, we both have kids. Her daughter is the exact same age as mine. Her son is a little bit younger than mine.
“It’s been a whirlwind year and a half with 15 years of experience behind it.” — Jamie Books
From there, Michelle Pendleton of Pendleton Jewelry reached out. She wanted a Love Bug for herself and bought one and ended up bringing the line into her store. She has children.
I also started working with Alexis Nordby of Commonwealth and she’s another fabulous, incredible woman.
We’re all working mamas who have this crazy passion. These are all women who I would just want to go to dinner with and actually spend time with.
It feels like working with friends again and that’s sort of what we had as a team when I worked at Kara Ross. It’s such a nice community.
It’s good vibes. If it isn’t good vibes then it’s not for me. The money and the sales are great and incredibly important for me and my family but if the energy isn’t good and it’s not bringing positive feelings the cost is not worth it to me.
We recently launched with Marissa Collections—Jay Hartington is an old friend—and an incredible store in the West Village that just opened called The Seven.
Mason and Books “Large Love Bug” pendant in 14-karat yellow gold with spinel, purple opal, and diamonds ($5,400)
“A Touch of Spice” earrings in 14-karat yellow gold with Ethiopian opal, green turquoise, and diamonds ($5,500)
The “Mother’s Love” pendant necklace is crafted in 14-karat yellow gold with opal and turquoise ($5,600).
“Sugar and Spice” ring in 14-karat yellow gold with fire opal, pink opal, and diamonds ($4,750)
“DNA Double Ring” in 14-karat yellow gold with turquoise, Ethiopian opal, and diamonds ($1,960)
“Large DNA Heart Pendant” featuring black onyx, Ethiopian opal, and diamonds ($5,815)
“Ride or Die” pendant from the “Journey” collection in 14-karat yellow gold with Ethiopian opal and blue chalcedony ($3,850)
“Sugar and Spice” one-of-a-kind large cocktail ring in 14-karat yellow gold with opal, turquoise, and diamonds ($5,500)
“Berkeley” small bow pendant in 14-karat yellow gold with white onyx and blue sapphire ($2,950)
“Touch of Spice” pendant in 14-karat yellow gold with sapphire, chalcedony, and diamonds ($5,500)
Small “Love Bug” pendant in 14-karat yellow gold with prasiolite and green turquoise ($2,050)
“Scattered Love Hoops” in 14-karat yellow gold with turquoise, chrysoprase, pearls, and diamonds ($4,950)
Mason and Books “Medium Bouquet Pendant” in 14-karat yellow gold with multicolor sapphires and diamonds ($2,950)
“Sugar and Spice” button studs in 14-karat yellow gold with amethyst, Peruvian mint opal, and diamonds ($8,175)
“Sugar and Spice” large cocktail ring in 14-karat yellow Ethiopian opal, purple opal, and diamonds ($7,850)
“DNA Double” ring in 14-karat yellow gold with emerald, pink tourmaline, and diamonds ($2,550)
“Milestone Necklace” in 14-karat yellow gold with Ethiopian opal and diamond ($2,485)
AD: What was the process like launching Mason and Books?
JB: It started with the “Bow Ring,” inspired by my daughter, who has worn bows all her life.
I had all the manufacturing contacts and relationships and knew the stone dealers I’ve been working with for 15 years, like my lapidary.
These are all incredible artisans. I’m a factory girl at heart. When I said to them, ‘I think I’m going to do my own thing,’ they all pulled up a chair and said, ‘Sit here, it’s your time, we got you,’ and made space for me in their factories.
They have been really loving and supportive. I owe it all to them and I would never pretend otherwise. Designers are nothing if they can’t get their designs made and made well and made with love and in a timely manner and with care. I’m so grateful to all of them. They are really like family to me.
Creating Mason and Books has been very organic in terms of which designs come next and what pieces are launching and the evolution of the brand. There wasn’t a lot of conscious thought behind it. I made a piece and then somehow, I made a company.
AD: Your unique gemstone combinations and the way you approach color is such a big part of your brand identity, in my opinion. How do you approach color in your designs?
JB: It’s an intuitive process. I just go with my gut truly. I sketch designs first and then I think the stones tell you what they want to be paired with.
For example, we’re looking at three opal cocktail rings and each of these has a different side stone inlay, one with turquoise, one with purple opal and one with blue chalcedony.
Frankly, I had no idea what side stones I was going to put into these rings until the opals were set and the side stones were strategically picked based on the colors of these opals. The opal tells me what it wants to be.
In a way, every piece I make is one-of-a-kind. I can repeat the design, but the stones will never be the exact same.
AD: On Instagram it feels like each new Love Bug you create is a new stone combination I haven’t seen from you before. You’re always experimenting.
JB: It’s funny because I tell people, ‘Your bug picks you in a way.’ I’ve always been a jewelry weirdo like that.
AD: If you select your stones after you design, what would you say initially informs your design process the most?
JB: Family and feelings.
For me, everything becomes visual, so if you think of a calendar, for example, in my head I have a certain unique image for that.
In my head, feelings become visual and then I translate that into a design.
A more specific inspiration for me is David Webb, who I think was the most iconic jeweler of all time for me in terms of his use of mixed media and different materials.
“I’m a factory girl at heart … Designers are nothing if they can’t get their designs made and made well.” – Jamie Books
While his work always felt a little grown up for me, I really want my collection to be more for everyday wear and more casual. But in terms of stone inlays and having faceted stones, cabochons and some pavé all in one piece, I definitely feel a kindred spirit to that line.
AD: I think there is a similar mid-century quality to Mason and Books. What have you found the most challenging since you started the line?
JB: Designing within price points.
For me it’s very easy to design a magnificent piece with no budget. It’s designing things that are under a certain price point where it actually gets more difficult.
There are aspirational pieces within the collection too, but I want to keep it at a price point that is accessible to jewelry collectors of all levels and also encourage them not to be afraid of it.
There are big pendants but I want people to wear them and enjoy them. They look great with white T-shirts. Don’t put it away for the black-tie dress you only wear once. Throw it on, wear it, enjoy it.
Editors' Picks
Sponsored by
More on Editors
The Latest
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
