MajorsJul 20, 2022
EBay Expands Authentication to Jewelry with GIA PartnershipTechnologyMay 04, 2023
EBay’s New Platform Connects Designers to Secondary Market
The “Certified by Brand” program gives shoppers access to pre-owned luxury goods that come directly from brands or authorized sellers.
EBay’s new “Certified by Brand” program lets shoppers buy pre-owned luxury goods that come directly from the brands or their authorized sellers.
San Jose, Calif.—EBay has launched a new program allowing brands and designers to connect directly to the resale market.
The “Certified by Brand” program gives shoppers access to new or pre-owned luxury goods, including fine jewelry, watches, and handbags, that come directly from the brands or their authorized sellers.
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and eBay is the ideal partner for those looking to scale,” said Tirath Kamdar, global general manager of luxury at eBay.
“eBay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”
Listings within the program will include either “Direct from Brand” or “Brand Authorized Seller” badges as well as information on the Certified by Brand program.
Participating brands in the watch and jewelry world include Le Vian, Judith Ripka, Lika Behar Collection, Alor, Perrelet, and Zodiac Watches.
Related stories will be right here …
The “Certified by Brand” program gives shoppers access to new or pre-owned luxury goods, including fine jewelry, watches, and handbags, that come directly from the brands or their authorized sellers.
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and eBay is the ideal partner for those looking to scale,” said Tirath Kamdar, global general manager of luxury at eBay.
“eBay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”
Listings within the program will include either “Direct from Brand” or “Brand Authorized Seller” badges as well as information on the Certified by Brand program.
Participating brands in the watch and jewelry world include Le Vian, Judith Ripka, Lika Behar Collection, Alor, Perrelet, and Zodiac Watches.
“Luxury brands are being edged further into the resale space and many have fortified a presence by seeking partners to help compete in the secondary market,” said eBay.
“eBay’s Certified by Brand program provides brands and brand-authorized sellers access to both the platform’s 133 million active buyers, and consumer insights from eBay’s global network of buyers.”
In 2022, more than 60 percent of watches and 30 percent of jewelry listed on the site were categorized as pre-owned, said eBay, and there were more than 170,000 watches and more than 1 million jewelry average daily listings.
Certified by Brand is currently available for brands and buyers located in the United States, with brands and authorized sellers set to continue rolling out in the next few weeks.
More brands and sellers are expected to join the program over the next year, said eBay, and it has plans to expand to other markets.
Last July, eBay expanded its authenticity service to include fine jewelry, teaming up with the Gemological Institute of America, though the company noted that inventory within its Certified by Brand program does not qualify for this service.
Editors' Picks
Sponsored by
More on Technology
The Latest
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship WinnersThe organization has awarded a total of $42,000 through its scholarship programs this year.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
