MajorsJul 20, 2022
EBay Expands Authentication to Jewelry with GIA PartnershipTechnologyMay 04, 2023
EBay’s New Platform Connects Designers to Secondary Market
The “Certified by Brand” program gives shoppers access to pre-owned luxury goods that come directly from brands or authorized sellers.
EBay’s new “Certified by Brand” program lets shoppers buy pre-owned luxury goods that come directly from the brands or their authorized sellers.
San Jose, Calif.—EBay has launched a new program allowing brands and designers to connect directly to the resale market.
The “Certified by Brand” program gives shoppers access to new or pre-owned luxury goods, including fine jewelry, watches, and handbags, that come directly from the brands or their authorized sellers.
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and eBay is the ideal partner for those looking to scale,” said Tirath Kamdar, global general manager of luxury at eBay.
“eBay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”
Listings within the program will include either “Direct from Brand” or “Brand Authorized Seller” badges as well as information on the Certified by Brand program.
Participating brands in the watch and jewelry world include Le Vian, Judith Ripka, Lika Behar Collection, Alor, Perrelet, and Zodiac Watches.
Related stories will be right here …
The “Certified by Brand” program gives shoppers access to new or pre-owned luxury goods, including fine jewelry, watches, and handbags, that come directly from the brands or their authorized sellers.
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and eBay is the ideal partner for those looking to scale,” said Tirath Kamdar, global general manager of luxury at eBay.
“eBay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”
Listings within the program will include either “Direct from Brand” or “Brand Authorized Seller” badges as well as information on the Certified by Brand program.
Participating brands in the watch and jewelry world include Le Vian, Judith Ripka, Lika Behar Collection, Alor, Perrelet, and Zodiac Watches.
“Luxury brands are being edged further into the resale space and many have fortified a presence by seeking partners to help compete in the secondary market,” said eBay.
“eBay’s Certified by Brand program provides brands and brand-authorized sellers access to both the platform’s 133 million active buyers, and consumer insights from eBay’s global network of buyers.”
In 2022, more than 60 percent of watches and 30 percent of jewelry listed on the site were categorized as pre-owned, said eBay, and there were more than 170,000 watches and more than 1 million jewelry average daily listings.
Certified by Brand is currently available for brands and buyers located in the United States, with brands and authorized sellers set to continue rolling out in the next few weeks.
More brands and sellers are expected to join the program over the next year, said eBay, and it has plans to expand to other markets.
Last July, eBay expanded its authenticity service to include fine jewelry, teaming up with the Gemological Institute of America, though the company noted that inventory within its Certified by Brand program does not qualify for this service.
More on Technology
The Latest
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
IndependentsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
