Minnesota’s Jay F. Jeweler to Close After 35 Years
The store was a pioneer in the jewelry industry’s shift to CAD/CAM technologies.

Owner Jay Feichtinger is retiring and looking forward to his next chapter – spending more time with his family and five grandchildren, preparing to welcome a sixth in August.
For 35 years, the Minnesota jeweler offered its customers fine jewelry and custom designs.
The store prides itself on being one of the first in the Twin Cities, starting in 2007, to use computer-aided design and manufacturing (CAD/CAM) technology.
“What really kept me so engaged in the business and what benefitted my business so much was the advance in the technologies in the shop,” said Feichtinger. “We embraced it very early.”
Since then, those technologies have been refined and kept up to date within the store, he said.
Feichtinger’s love of the business began in 1977 with a part-time job at a local jewelry store.
He took some time off after graduating college, but, ultimately, his passion for jewelry led him back to the industry.
He briefly worked wholesale in his basement and opened his own business in 1988, initially as a repair shop.
Over the last three decades, Jay F. Jeweler grew to be a leading retail manufacturer with a staff of trained, professional jewelers.
The store is hosting a “Store Closing” sale, which began April 10 and will likely go on through the end of May as the store completes all remaining custom work, said Feichtinger.
The store’s entire selection will be marked up to 70 percent off.
The sale also will serve as a celebration of Jay F. Jeweler’s legacy. The custom-designed and redesigned pieces created at Jay F. Jeweler have attracted and wowed customers from everywhere, said the company.
The store said it has defined itself through its “unparalleled” customer service, standing by the pillars of honesty, transparency, and loyalty to cultivate a devoted customer base.
“The last 35 years of operating my store and growing with the Apple Valley and surrounding communities has truly been a joy and a labor of love. We’ve been honored to receive support from our amazing customers. Plus, I’ve been blessed with employees who are simply the best. Each offered honest hard work, creating memorable items and serving our customers,” Feichtinger said.
“That’s the part I’m going to miss the most, the customers.”
The Latest

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.


Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

Sponsored by Digital Monitoring Products

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Winners will receive free registration and lodging for its fourth annual event in Detroit.

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.





















