IndependentsApr 14, 2023
Fourth Generation of Wesdorp Family Ushered in as New Jewel-Craft OwnersIndependentsApr 17, 2023
Minnesota’s Jay F. Jeweler to Close After 35 Years
The store was a pioneer in the jewelry industry’s shift to CAD/CAM technologies.
Jay F. Jeweler in Apple Valley, Minnesota, is closing as owner Jay Feichtinger, pictured in front of the store, retires.
Apple Valley, Minn.—After more than three decades in business, Jay F. Jeweler is closing its doors.
Owner Jay Feichtinger is retiring and looking forward to his next chapter – spending more time with his family and five grandchildren, preparing to welcome a sixth in August.
For 35 years, the Minnesota jeweler offered its customers fine jewelry and custom designs.
The store prides itself on being one of the first in the Twin Cities, starting in 2007, to use computer-aided design and manufacturing (CAD/CAM) technology.
“What really kept me so engaged in the business and what benefitted my business so much was the advance in the technologies in the shop,” said Feichtinger. “We embraced it very early.”
Since then, those technologies have been refined and kept up to date within the store, he said.
Related stories will be right here …
Owner Jay Feichtinger is retiring and looking forward to his next chapter – spending more time with his family and five grandchildren, preparing to welcome a sixth in August.
For 35 years, the Minnesota jeweler offered its customers fine jewelry and custom designs.
The store prides itself on being one of the first in the Twin Cities, starting in 2007, to use computer-aided design and manufacturing (CAD/CAM) technology.
“What really kept me so engaged in the business and what benefitted my business so much was the advance in the technologies in the shop,” said Feichtinger. “We embraced it very early.”
Since then, those technologies have been refined and kept up to date within the store, he said.
Feichtinger’s love of the business began in 1977 with a part-time job at a local jewelry store.
He took some time off after graduating college, but, ultimately, his passion for jewelry led him back to the industry.
He briefly worked wholesale in his basement and opened his own business in 1988, initially as a repair shop.
Over the last three decades, Jay F. Jeweler grew to be a leading retail manufacturer with a staff of trained, professional jewelers.
Jay F. Jewelers owner Jay Feichtinger (in the blue plaid shirt) assists a customer. Following its announcement to close, the store is hosting a "Store Closing" sale, which began April 10.
The store is hosting a “Store Closing” sale, which began April 10 and will likely go on through the end of May as the store completes all remaining custom work, said Feichtinger.
The store’s entire selection will be marked up to 70 percent off.
The sale also will serve as a celebration of Jay F. Jeweler’s legacy. The custom-designed and redesigned pieces created at Jay F. Jeweler have attracted and wowed customers from everywhere, said the company.
The store said it has defined itself through its “unparalleled” customer service, standing by the pillars of honesty, transparency, and loyalty to cultivate a devoted customer base.
“The last 35 years of operating my store and growing with the Apple Valley and surrounding communities has truly been a joy and a labor of love. We’ve been honored to receive support from our amazing customers. Plus, I’ve been blessed with employees who are simply the best. Each offered honest hard work, creating memorable items and serving our customers,” Feichtinger said.
“That’s the part I’m going to miss the most, the customers.”
More on Independents
The Latest
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
Events & AwardsSep 04, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Weekly QuizAug 29, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé SaleU.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to CloseA new court filing details the locations of the stores that will close, as well as the 830 that will remain open.
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”
TrendsSep 03, 2025
Amanda’s Style File: A Perfect BirthstoneSapphire’s variety of colors make it the perfect birthstone for September.
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 SalesThe retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps DownNiccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in JapanThe three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.
CollectionsSep 02, 2025
Stephanie Gottlieb Debuts Silver Designs in ‘All Hours’ CollabThe collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.
AuctionsAug 29, 2025
Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink DiamondThe highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
FinancialsAug 29, 2025
Movado’s Q2 Sales Rebound Despite Tariff ImpactCEO Efraim Grinberg noted a resurgence in the fashion watch market.
CollectionsAug 29, 2025
Piece of the Week: Mark Davis’ ‘Bullseye’ Necklace The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.
Supplier BulletinAug 28, 2025
Clientbook Is Helping Jewelers Turn Clienteling Challenges into Wins with Hands-On Training and CoachingSponsored by Clientbook
GradingAug 28, 2025
GIA’s New ‘Quality Assessment’ for Lab-Grown Diamonds Is Coming It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.
SourcingAug 28, 2025
Botswana Declares Public Health Emergency Amid Diamond Sales SlumpPresident Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.
MajorsAug 28, 2025
Borsheims Names New Jewelry BuyerFormer Free People buyer Afton Robertson-Kanne recently joined the retailer.
EditorsAug 27, 2025
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond CutsThe singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.
SourcingAug 27, 2025
11,685-Carat Emerald Recovered From Zambia’s Kagem MineDubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.
SurveysAug 27, 2025
Consumer Confidence Slips in August Amid Job, Income WorriesPlans for dining out, booking vacations, and buying big-ticket items were down.
CollectionsAug 27, 2025
Mined + Found’s New Collection Gets Playful The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.
CollectionsAug 26, 2025
Does Your Jewelry Stack Need a Snack?Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.
