CollectionsAug 24, 2022
State Property Has Launched a Men’s CollectionEditorsOct 12, 2022
See De Beers’ First All-Gender Jewelry Collection
“RVL” is about honoring uniqueness and each individual’s hidden depths.
The “RVL” collection marks the first time De Beers has released a collection not intended solely for women or men.
London—De Beers is jumping on the gender-neutral jewelry bandwagon.
This month, the company is rolling out its new “RVL” collection, marketed as an all-gender affair.
De Beers said the collection is about self-expression and celebrating the wearer’s uniqueness.
It’s also informed by the idea of hidden depths and messages. The brand name, pronounced “ar-vee-el,” is meant to signify the word “reveal.”
The concept of secret meanings is exemplified in the line’s design, which features concave lines of diamonds across dog tag-like pendants, bracelets, bands, and signet rings, almost like a code.
From the profile view, De Beers says these indentations give the impression of a gear, but one can also envision them as subtly resembling the outline of the letters “D” and “B” for the brand’s name.
“The beauty of this collection is that there is no prescription about who should wear these pieces or how they should be styled; it is entirely up to the wearer,” said De Beers Jewellers CEO Céline Assimon.
“The designs feature a secret code, but they also reflect striations visible in rocks, which reveal the story of the earth in which our diamonds were formed naturally. De Beers RVL serves to signify both our commitment to design jewelry that allows our clients express who they are and our heritage as pioneers of diamond perfection.”
The collection’s advertising campaign features an androgynous model (whose name wasn’t available by press time) decked in the latest pieces.
While gender-neutral jewelry may be trending widely, De Beers is more singular in its approach to metals in the collection.
Yellow gold is undoubtedly the hottest metal of the moment, but in “RVL,” De Beers leans into other shades.
There are 18-karat white gold styles with white diamonds as well as versions rendered in 18-karat rose gold with dark gray titanium. Bracelets feature metal bars on black cords.
The collection might be genderless, but it feels like men’s offerings, which may be why styles are listed on the De Beers website under their respective product categories, like rings, as well as on the men’s page.
RVL is available now on DeBeers.com and at stores worldwide. The collection sells for $950 to $5,900.
Related stories will be right here …
This month, the company is rolling out its new “RVL” collection, marketed as an all-gender affair.
De Beers said the collection is about self-expression and celebrating the wearer’s uniqueness.
It’s also informed by the idea of hidden depths and messages. The brand name, pronounced “ar-vee-el,” is meant to signify the word “reveal.”
The concept of secret meanings is exemplified in the line’s design, which features concave lines of diamonds across dog tag-like pendants, bracelets, bands, and signet rings, almost like a code.
These pendants reminiscent of dog tags are available in 18-karat white gold with diamond pave or titanium and 18-karat rose gold.
From the profile view, De Beers says these indentations give the impression of a gear, but one can also envision them as subtly resembling the outline of the letters “D” and “B” for the brand’s name.
“The beauty of this collection is that there is no prescription about who should wear these pieces or how they should be styled; it is entirely up to the wearer,” said De Beers Jewellers CEO Céline Assimon.
“The designs feature a secret code, but they also reflect striations visible in rocks, which reveal the story of the earth in which our diamonds were formed naturally. De Beers RVL serves to signify both our commitment to design jewelry that allows our clients express who they are and our heritage as pioneers of diamond perfection.”
The collection’s advertising campaign features an androgynous model (whose name wasn’t available by press time) decked in the latest pieces.
While gender-neutral jewelry may be trending widely, De Beers is more singular in its approach to metals in the collection.
Consisting of seven pieces, the new “RVL” collection features two pendants, two cord and metal bracelets, two band rings, and one signet ring.
Yellow gold is undoubtedly the hottest metal of the moment, but in “RVL,” De Beers leans into other shades.
There are 18-karat white gold styles with white diamonds as well as versions rendered in 18-karat rose gold with dark gray titanium. Bracelets feature metal bars on black cords.
The collection might be genderless, but it feels like men’s offerings, which may be why styles are listed on the De Beers website under their respective product categories, like rings, as well as on the men’s page.
RVL is available now on DeBeers.com and at stores worldwide. The collection sells for $950 to $5,900.
More on Editors
The Latest
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior In Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
Weekly QuizMar 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book“The Basics of Jewelry” has been updated to include modern topics and visuals.
