CollectionsAug 24, 2022
State Property Has Launched a Men’s CollectionEditorsOct 12, 2022
See De Beers’ First All-Gender Jewelry Collection
“RVL” is about honoring uniqueness and each individual’s hidden depths.
The “RVL” collection marks the first time De Beers has released a collection not intended solely for women or men.
London—De Beers is jumping on the gender-neutral jewelry bandwagon.
This month, the company is rolling out its new “RVL” collection, marketed as an all-gender affair.
De Beers said the collection is about self-expression and celebrating the wearer’s uniqueness.
It’s also informed by the idea of hidden depths and messages. The brand name, pronounced “ar-vee-el,” is meant to signify the word “reveal.”
The concept of secret meanings is exemplified in the line’s design, which features concave lines of diamonds across dog tag-like pendants, bracelets, bands, and signet rings, almost like a code.
From the profile view, De Beers says these indentations give the impression of a gear, but one can also envision them as subtly resembling the outline of the letters “D” and “B” for the brand’s name.
“The beauty of this collection is that there is no prescription about who should wear these pieces or how they should be styled; it is entirely up to the wearer,” said De Beers Jewellers CEO Céline Assimon.
“The designs feature a secret code, but they also reflect striations visible in rocks, which reveal the story of the earth in which our diamonds were formed naturally. De Beers RVL serves to signify both our commitment to design jewelry that allows our clients express who they are and our heritage as pioneers of diamond perfection.”
The collection’s advertising campaign features an androgynous model (whose name wasn’t available by press time) decked in the latest pieces.
While gender-neutral jewelry may be trending widely, De Beers is more singular in its approach to metals in the collection.
Yellow gold is undoubtedly the hottest metal of the moment, but in “RVL,” De Beers leans into other shades.
There are 18-karat white gold styles with white diamonds as well as versions rendered in 18-karat rose gold with dark gray titanium. Bracelets feature metal bars on black cords.
The collection might be genderless, but it feels like men’s offerings, which may be why styles are listed on the De Beers website under their respective product categories, like rings, as well as on the men’s page.
RVL is available now on DeBeers.com and at stores worldwide. The collection sells for $950 to $5,900.
Related stories will be right here …
This month, the company is rolling out its new “RVL” collection, marketed as an all-gender affair.
De Beers said the collection is about self-expression and celebrating the wearer’s uniqueness.
It’s also informed by the idea of hidden depths and messages. The brand name, pronounced “ar-vee-el,” is meant to signify the word “reveal.”
The concept of secret meanings is exemplified in the line’s design, which features concave lines of diamonds across dog tag-like pendants, bracelets, bands, and signet rings, almost like a code.
These pendants reminiscent of dog tags are available in 18-karat white gold with diamond pave or titanium and 18-karat rose gold.
From the profile view, De Beers says these indentations give the impression of a gear, but one can also envision them as subtly resembling the outline of the letters “D” and “B” for the brand’s name.
“The beauty of this collection is that there is no prescription about who should wear these pieces or how they should be styled; it is entirely up to the wearer,” said De Beers Jewellers CEO Céline Assimon.
“The designs feature a secret code, but they also reflect striations visible in rocks, which reveal the story of the earth in which our diamonds were formed naturally. De Beers RVL serves to signify both our commitment to design jewelry that allows our clients express who they are and our heritage as pioneers of diamond perfection.”
The collection’s advertising campaign features an androgynous model (whose name wasn’t available by press time) decked in the latest pieces.
While gender-neutral jewelry may be trending widely, De Beers is more singular in its approach to metals in the collection.
Consisting of seven pieces, the new “RVL” collection features two pendants, two cord and metal bracelets, two band rings, and one signet ring.
Yellow gold is undoubtedly the hottest metal of the moment, but in “RVL,” De Beers leans into other shades.
There are 18-karat white gold styles with white diamonds as well as versions rendered in 18-karat rose gold with dark gray titanium. Bracelets feature metal bars on black cords.
The collection might be genderless, but it feels like men’s offerings, which may be why styles are listed on the De Beers website under their respective product categories, like rings, as well as on the men’s page.
RVL is available now on DeBeers.com and at stores worldwide. The collection sells for $950 to $5,900.
More on Editors
The Latest
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
