Editors

See De Beers’ First All-Gender Jewelry Collection

EditorsOct 12, 2022

See De Beers’ First All-Gender Jewelry Collection

“RVL” is about honoring uniqueness and each individual’s hidden depths.

The “RVL” collection marks the first time De Beers has released a collection not intended solely for women or men.
London—De Beers is jumping on the gender-neutral jewelry bandwagon.

This month, the company is rolling out its new “RVL” collection, marketed as an all-gender affair.

De Beers said the collection is about self-expression and celebrating the wearer’s uniqueness.

It’s also informed by the idea of hidden depths and messages. The brand name, pronounced “ar-vee-el,” is meant to signify the word “reveal.”

The concept of secret meanings is exemplified in the line’s design, which features concave lines of diamonds across dog tag-like pendants, bracelets, bands, and signet rings, almost like a code.

These pendants reminiscent of dog tags are available in 18-karat white gold with diamond pave or titanium and 18-karat rose gold.
These pendants reminiscent of dog tags are available in 18-karat white gold with diamond pave or titanium and 18-karat rose gold.

From the profile view, De Beers says these indentations give the impression of a gear, but one can also envision them as subtly resembling the outline of the letters “D” and “B” for the brand’s name.

“The beauty of this collection is that there is no prescription about who should wear these pieces or how they should be styled; it is entirely up to the wearer,” said De Beers Jewellers CEO Céline Assimon.

“The designs feature a secret code, but they also reflect striations visible in rocks, which reveal the story of the earth in which our diamonds were formed naturally. De Beers RVL serves to signify both our commitment to design jewelry that allows our clients express who they are and our heritage as pioneers of diamond perfection.”

The collection’s advertising campaign features an androgynous model (whose name wasn’t available by press time) decked in the latest pieces.

While gender-neutral jewelry may be trending widely, De Beers is more singular in its approach to metals in the collection.

Consisting of seven pieces, the new “RVL” collection features two pendants, two cord and metal bracelets, two band rings, and one signet ring.
Consisting of seven pieces, the new “RVL” collection features two pendants, two cord and metal bracelets, two band rings, and one signet ring.

Yellow gold is undoubtedly the hottest metal of the moment, but in “RVL,” De Beers leans into other shades.

There are 18-karat white gold styles with white diamonds as well as versions rendered in 18-karat rose gold with dark gray titanium. Bracelets feature metal bars on black cords.

The collection might be genderless, but it feels like men’s offerings, which may be why styles are listed on the De Beers website under their respective product categories, like rings, as well as on the men’s page.

RVL is available now on DeBeers.com and at stores worldwide. The collection sells for $950 to $5,900.

 Related stories will be right here … 

The Latest

SourcingDec 02, 2022
Alrosa CEO Sergey Ivanov to Step Down, Report Says

According to Russian news sources, the sanctioned head of the diamond company is leaving to take a job with an investment group.

SourcingDec 02, 2022
Lucapa Sells 170-Carat Pink Diamond Unearthed This Summer

Said to be the largest pink diamond found in hundreds of years, “The Lulo Rose” was sold for an undisclosed sum.

AuctionsDec 02, 2022
Here’s How 2 Royal Jewels Performed at Auction in Denmark

A princess’s tiara fell within its pre-sale estimate while an Art Deco bracelet from a queen doubled it.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

CollectionsDec 02, 2022
Piece of the Week: Foundrae’s Chain

A closer look at the bold links reveals a subtle, surprising detail.

Weekly QuizDec 01, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Supplier BulletinDec 01, 2022
Take Your Jewelry Design Process Digital with the GIA Alumni Collective™

Sponsored by GIA Alumni Collective™

WatchesDec 01, 2022
Rolex to Certify Pre-Owned Watches

Retailers within its official distribution network will be able to sell the authenticated timepieces.

Brought to you by
Diamond Shoppers’ 2022 Holiday Wish List

Give your customers the best diamond buying experience this holiday season.

CollectionsDec 01, 2022
Kendra Scott’s New Collection is for Barbie Girls

The capsule collection combines the brand’s classic styles with Barbie’s signature pink color.

AuctionsDec 01, 2022
13-Carat Pink Diamond Withdrawn From Christie’s Auction

The auction house is not offering any details on why the fancy vivid pink stone was pulled from its upcoming “Magnificent Jewels” sale.

SourcingDec 01, 2022
Nomad’s Is Selling Its Stones to Raise Money for Ukraine Again

In the spirit of an advent calendar, “Gems to Help Ukraine” will sell a stone a day through Dec. 24 on the Nomad’s Instagram account.

GradingDec 01, 2022
PhotoScribe Granted Patent for Method that Verifies a Stone’s Identification

The secure mark combines an overt mark with a covert data set to provide assurance on a gem.

SurveysNov 30, 2022
5 Things Retailers Should Know About the Start to the Holiday Season

Plus, what a potential rail strike would mean for retailers.

WatchesNov 30, 2022
Watchfinder & Co. Will Launch a Marketplace Next Year

It will provide a place for select luxury watch retailers to sell their stock.

MajorsNov 30, 2022
Pomellato Buys Into Italian Goldsmith

The brand has purchased a minority stake in Costanzo & Rizzetto.

SourcingNov 30, 2022
Firestone Restarts Operations of Lesotho Diamond Mine

Liqhobong has been in a care-and-maintenance period since the start of the pandemic.

MajorsNov 29, 2022
LVMH Acquires Jewelry Manufacturer Pedemonte Group

The strategic acquisition will bolster the luxury titan’s production capacity in its watch and jewelry division.

CollectionsNov 29, 2022
Alex and Ani Founder Carolyn Rafaelian Has Launched a Fine Jewelry Line

The new brand, Metal Alchemist, focuses on unisex, classic jewelry designs.

IndependentsNov 29, 2022
Reinhold Jewelers’ Holiday Book Is an Ode to an Important Beverage

The 2022 edition of the retailer’s annual publication pays homage to the coffee farms and shops of Puerto Rico.

CollectionsNov 29, 2022
Gabriel & Co.’s ‘Fashion Book’ Is Out

Not a catalog, the magazine is a tool for Gabriel & Co. retailers to connect with their customers.

MajorsNov 29, 2022
Claire’s to Open Shop-in-Shops in Select U.S. Macy’s Stores

The partnership brings Claire’s jewelry and accessories to 20 Macy’s locations in time for the holiday season.

MajorsNov 28, 2022
Pomellato’s New Videos Raise Awareness of Violence Against Women

Starring CEO Sabina Belli and other celebrities, the videos emphasize the importance of supporting women who have experienced abuse.

IndependentsNov 28, 2022
Bert Kalisher, an Industry Veteran Who Loved Making Connections, Dies at 97

Kalisher started out manufacturing watch bands and later got into publishing, authoring two books and serving as publisher of Chronos.

Events & AwardsNov 28, 2022
Registration Is Open for AGA’s Annual Tucson Conference

Scheduled for Feb. 1, the event will feature six gemological education presentations and three hands-on sessions.

MajorsNov 28, 2022
The Kingswood Co. Is One of U.S.’s Fastest-Growing Companies Again

The jewelry cleaner manufacturer jumped up to No. 3066 on the Inc. 5000 list.

AuctionsNov 23, 2022
This Sapphire Tiara Once Owned by a Danish Princess Is Going to Auction

The Dec. 1 jewelry sale at Bonhams-owned Bruun Rasmussen will have several other pieces of royal jewelry on the block.

FinancialsNov 23, 2022
Movado Lowers Guidance Amid ‘Uncertain’ Retail Environment

Its Q3 sales dipped as inflation took its toll on shoppers in the U.S. and Europe.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy