State Property Has Launched a Men’s Collection
“Men’s Reimagined” introduces new pieces while reframing existing styles.

Perhaps it’s simply in how the jewel is presented.
That’s the argument State Property makes in its “Men’s Reimagined” campaign.

Though the name indicates it is a collection for men, the styles in the campaign are actually intended to be unisex.
The campaign’s ads feature the newest State Property styles shown at Couture 2022 and launched online and in stores this summer, as well as best-selling pieces.
It was important to State Property’s husband-and-wife designers, Ruiyin Lin and Afzal Imram, to reframe the way consumers see their existing collections.

They did so through images that showcase the mix of new and core collection jewels on male models in an effort to make it stylistically accessible to men as in the past, the brand has only shown its jewelry on women.
The move is a natural progression since, after all, State Property is a company rooted in both a female and male perspective.
Both hailing from Singapore, Lin is an award-winning jeweler who studied at the prestigious Central Saint Martins in London.
Imram trained in industrial design at the National University of Singapore and has exhibited his works in Milan and Paris in addition to his home city.

The two founded State Property in Singapore in 2015 and today are re-evaluating their customer’s identity.
Graphic shapes and bold colors courtesy of colored gemstones and enamel don’t particularly speak to one gender over the other, though it’s recently become more fashionable for men to wear bold jewelry styles.
“We shot our existing pieces on men because we have noticed an increased interest in our jewelry from men,” the designers said over email.

The campaign acts as a visual styling cue for the burgeoning male demographic.
“Because many of our pieces tow the tight line between masculinity and femininity, we wanted to create imagery that would speak to that, and perhaps help our male audience be inspired by the style that we are presenting,” they said.
“It’s been a long time coming, and we are super excited to have finally managed to achieve this.”

For the Men’s Reimagined campaign, Lin and Imram chose to enlist local Singaporean male models.
As for the brand’s newest pieces debuted this summer, they’re styles rooted in the versatility of layering and stacking, allowing price point accessibility and the possibility of creating bolder, more impactful looks through combining different jewels.

The pieces dovetail with the brand’s pre-existing “Arcane” collection, which is influenced by Byzantine design elements.
New pieces are priced between $850 and $21,000, with an average price around the $3,000 range.
On its website, the brand now has a site dedicated to “State Property Homme,” showing the pieces it suggests for men’s wear.
The Latest

The National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.

The 4-carat, old mine brilliant-cut diamond engagement ring was co-designed by Willis and New York City-based brand Karina Noel.

Rio Tinto unearthed the diamond at its Diavik mine in Canada’s Northwest Territories.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The virtual event will take place April 7 at 3 p.m.


Parent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.

Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The educational event will take place in Charlotte, North Carolina, this May.

The independent jeweler first opened its doors in 1888.

The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.