State Property Has Launched a Men’s Collection

CollectionsAug 24, 2022

State Property Has Launched a Men’s Collection

“Men’s Reimagined” introduces new pieces while reframing existing styles.

It’s all a matter of perception. State Property showcases key styles on men in its new advertising campaign, including the Bolton choker in 18-karat gold with diamonds (starting at $14,600) and the Azar signet ring in 18-karat yellow gold with diamond and enamel ($3,200).
New York—What makes a piece of jewelry a style for men or a style for women?

Perhaps it’s simply in how the jewel is presented.

That’s the argument State Property makes in its “Men’s Reimagined” campaign.

The Allegory pearl necklace in 18-karat gold ($7,800) is a signature State Property style that appears obviously unisex when pictured on a man.

Though the name indicates it is a collection for men, the styles in the campaign are actually intended to be unisex.

The campaign’s ads feature the newest State Property styles shown at Couture 2022 and launched online and in stores this summer, as well as best-selling pieces.

It was important to State Property’s husband-and-wife designers, Ruiyin Lin and Afzal Imram, to reframe the way consumers see their existing collections.

The Marmara ring in 18-karat white gold (starting at $2,500) and Markeli ear cuff in 18-karat gold with diamonds (price to be determined)

They did so through images that showcase the mix of new and core collection jewels on male models in an effort to make it stylistically accessible to men as in the past, the brand has only shown its jewelry on women.

The move is a natural progression since, after all, State Property is a company rooted in both a female and male perspective.

Both hailing from Singapore, Lin is an award-winning jeweler who studied at the prestigious Central Saint Martins in London.

Imram trained in industrial design at the National University of Singapore and has exhibited his works in Milan and Paris in addition to his home city.

The Allegory pendant drop earring in 18-karat gold with pearl and diamonds ($700 for a single earring)

The two founded State Property in Singapore in 2015 and today are re-evaluating their customer’s identity.

Graphic shapes and bold colors courtesy of colored gemstones and enamel don’t particularly speak to one gender over the other, though it’s recently become more fashionable for men to wear bold jewelry styles.

“We shot our existing pieces on men because we have noticed an increased interest in our jewelry from men,” the designers said over email.

Marmara one-of-a-kind necklace in 18-karat yellow gold with tourmaline and malachite (price available upon request)

The campaign acts as a visual styling cue for the burgeoning male demographic.

“Because many of our pieces tow the tight line between masculinity and femininity, we wanted to create imagery that would speak to that, and perhaps help our male audience be inspired by the style that we are presenting,” they said.

“It’s been a long time coming, and we are super excited to have finally managed to achieve this.”

Drew pavé drape signet ring in 18-karat gold with sapphires ($6,000)

For the Men’s Reimagined campaign, Lin and Imram chose to enlist local Singaporean male models.

As for the brand’s newest pieces debuted this summer, they’re styles rooted in the versatility of layering and stacking, allowing price point accessibility and the possibility of creating bolder, more impactful looks through combining different jewels.

The Nemara Noir earrings in 18-karat gold with Tahitian pearls and diamonds ($1,200 for a single earring)

The pieces dovetail with the brand’s pre-existing “Arcane” collection, which is influenced by Byzantine design elements.

New pieces are priced between $850 and $21,000, with an average price around the $3,000 range.

On its website, the brand now has a site dedicated to “State Property Homme,” showing the pieces it suggests for men’s wear.

 Related stories will be right here …

The Latest

Joyce’s Jewelry
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move Forward

Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.

Alfred W. DeScenza
IndependentsApr 15, 2024
Alfred W. DeScenza of DeScenza Diamonds Dies at 95

He is remembered by loved ones for his loyalty, integrity, and kindness.

Madeleine K. Albright
AuctionsApr 15, 2024
Madeleine K. Albright Jewelry, Pins Coming to Auction

Hosted by Freeman’s | Hindman, the sale will take place May 7-8.

Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

Audemars Piguet circa 1985 emerald car watch
AuctionsApr 15, 2024
All of Sotheby’s ‘Rough Diamonds’ Sold in Less Than an Hour

The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.

Weekly QuizApr 11, 2024
This Week’s Quiz
Test your jewelry news knowledge with this seven-question quiz.
Take the Quiz
AGS Conclave 2024 logo Austin
Events & AwardsApr 15, 2024
10 Can’t-Miss Sessions at AGS Conclave 2024

From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.

My Next Question webinar
Recorded WebinarsApr 12, 2024
Watch: What Jewelers Need to Know About Insurance

From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

The Jewelry Symposium scholarship winners 2024
Events & AwardsApr 12, 2024
The Jewelry Symposium Announces 4 Scholarship Winners

Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.

SRK Empire and SRK House
Policies & IssuesApr 11, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

AGTA logo
Lab-GrownApr 11, 2024
AGTA Bans Lab-Grown Diamonds, Gemstones at GemFair

Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.

Steven Rosdal
IndependentsApr 11, 2024
Steven Rosdal, Co-Founder of Hyde Park Jewelers, Dies at 77

He is remembered for his charisma, passion, integrity, kindness, and wit.

Macy’s Herald Square store
MajorsApr 11, 2024
Macy’s Opens Books for Possible Buyout

The retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.

Rolex Oyster Perpetual Deepsea in 18-karat yellow gold
WatchesApr 10, 2024
These Are Rolex’s New Watches for 2024

The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.

Levy’s Fine Jewelry diamond education
IndependentsApr 10, 2024
Levy's Fine Jewelry Explores Diamond History

The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.

With Clarity NFL wedding bands
CollectionsApr 10, 2024
With Clarity Partners With NFL on Wedding Bands

The limited-edition men’s rings can be customized with one of 12 team logos.

Asian Star’s diamond manufacturing facility in India
SourcingApr 10, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires

There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.

Chrono24 watch inspection lab
WatchesApr 09, 2024
Chrono24 Debuts Pre-Owned Watch Authentication Program

The program, now live in Europe, will roll out to the U.S. this summer.

6.21-carat fancy vivid pink diamond
AuctionsApr 09, 2024
Phillips to Offer 6.21-Carat Vivid Pink Diamond

Colored gemstones and signed jewels are the focus of its upcoming Geneva sale.

Lucapa rough colorless and pink diamonds
SourcingApr 09, 2024
Former De Beers Exec Appointed to Lucapa Board

Stuart Brown, who was De Beers’ CFO and interim CEO, is now Lucapa’s independent non-executive chairman.

Jewelers for Children POS System Donations
MajorsApr 09, 2024
Jewel360 Announces New POS Integration, JFC Partnership

The point-of-sale software can now prompt customers to round up their credit card purchases as a donation to Jewelers for Children.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
SourcingApr 09, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

Charles & Colvard moissanite bypass engagement ring
SourcingApr 08, 2024
Charles & Colvard Debuts B2B Portal for Moissanite

Select independent jewelers and retailers can now purchase moissanite through Charles & Colvard Direct.

Amber Rank
Events & AwardsApr 08, 2024
AGS Announces First Recipient of ‘Women in Leadership’ Scholarship

Amber Rank of Exclusively Diamonds will receive mentorship, registration to AGS’s 2024 Conclave, and $500.

Jaeger-LeCoultre citrine pinky-ring watch
AuctionsApr 08, 2024
Sotheby’s ‘Rough Diamonds’ Sale Is All About … Watches

The auction will take place Thursday and is underground, literally.

JOGS logo
Events & AwardsApr 08, 2024
JOGS Show Returns to Las Vegas for a Second Year

The trade show is moving downtown to the Expo at World Market Center.

Kira Diam solar plant
Lab-GrownApr 08, 2024
Indian Lab-Grown Diamond Manufacturers Keep Growing

A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy