State Property Has Launched a Men’s Collection
“Men’s Reimagined” introduces new pieces while reframing existing styles.
Perhaps it’s simply in how the jewel is presented.
That’s the argument State Property makes in its “Men’s Reimagined” campaign.
Though the name indicates it is a collection for men, the styles in the campaign are actually intended to be unisex.
The campaign’s ads feature the newest State Property styles shown at Couture 2022 and launched online and in stores this summer, as well as best-selling pieces.
It was important to State Property’s husband-and-wife designers, Ruiyin Lin and Afzal Imram, to reframe the way consumers see their existing collections.
They did so through images that showcase the mix of new and core collection jewels on male models in an effort to make it stylistically accessible to men as in the past, the brand has only shown its jewelry on women.
The move is a natural progression since, after all, State Property is a company rooted in both a female and male perspective.
Both hailing from Singapore, Lin is an award-winning jeweler who studied at the prestigious Central Saint Martins in London.
Imram trained in industrial design at the National University of Singapore and has exhibited his works in Milan and Paris in addition to his home city.
The two founded State Property in Singapore in 2015 and today are re-evaluating their customer’s identity.
Graphic shapes and bold colors courtesy of colored gemstones and enamel don’t particularly speak to one gender over the other, though it’s recently become more fashionable for men to wear bold jewelry styles.
“We shot our existing pieces on men because we have noticed an increased interest in our jewelry from men,” the designers said over email.
The campaign acts as a visual styling cue for the burgeoning male demographic.
“Because many of our pieces tow the tight line between masculinity and femininity, we wanted to create imagery that would speak to that, and perhaps help our male audience be inspired by the style that we are presenting,” they said.
“It’s been a long time coming, and we are super excited to have finally managed to achieve this.”
For the Men’s Reimagined campaign, Lin and Imram chose to enlist local Singaporean male models.
As for the brand’s newest pieces debuted this summer, they’re styles rooted in the versatility of layering and stacking, allowing price point accessibility and the possibility of creating bolder, more impactful looks through combining different jewels.
The pieces dovetail with the brand’s pre-existing “Arcane” collection, which is influenced by Byzantine design elements.
New pieces are priced between $850 and $21,000, with an average price around the $3,000 range.
On its website, the brand now has a site dedicated to “State Property Homme,” showing the pieces it suggests for men’s wear.
Sotheby’s will auction the diamond, which it says is “arguably the most significant pink diamond to ever appear at auction,” in June.
The retailer, recently acquired by Signet Jewelers, will lay off 119 employees in July.
The Swiss watchmaker introduced 17 new models at Watches & Wonders Geneva.
Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
As part of the promotion, Smith will share his sales expertise during a 90-minute training session.
At Watches & Wonders, the Swiss brand unveiled a follow-up to last year’s Tonda PF GMT Rattrapante.
A new word appears on the dial each day of the week.
De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
Bensons Jewelers closed for good Feb. 24, impacted in part by the decline in foot traffic downtown since the onset of the pandemic.
Kolja Kiofsky has been with the crystal and jewelry company since 2010.
The Kruse GWS Auctions sale will include the replica “Taj Mahal” necklace Elizabeth Taylor made with Avon as well as a costume piece Marilyn Monroe wore.
Massimo Basei is moving up, while Chief Commercial Officer Martino Pessina is stepping down.
AGTA GemFair and the Denver Gem & Mineral Show also will have a presence on the show floor.
Sold by Christie’s Hong Kong, this masterwork of complications now holds the record for most expensive watch ever auctioned online.
The watch company expects first-quarter sales to fall as much as 15 percent due to inflation and tough comps.
Adam O’Grady, general manager of the Lightbox Lab, has taken on the new role and will report directly to Lightbox CEO Antoine Borde.
The watch marketplace gathered data from 1.3 million collectors, highlighting the most popular timepieces and exploring value appreciation.
Burgundy has opted not to exercise its option to buy the mining claims Gibb River Diamonds currently owns.
Patented and specialty cuts now can receive an 8X Proprietary Certificate, which can be customized to include a company’s brand and logo.
The organization said it will recognize those who exemplify the idea that doing good is good business.
The CEOs of Signet, Helzberg, and GIA spoke on a water conservation panel, and had lakes named in their companies’ honor.
Sales of the sleek sterling silver and diamond design will go to nonprofit organization charity: water.
Expected to earn up to $4.5 million, the “Jarretière” bracelet is the star of Christie’s “The Magnificent Jewels of Anne Eisenhower” sale.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
Jewelry historians, authors, and experts will explore the works of Tiffany & Co., Oscar Heyman, Verdura, and more.
Johnson joined the retailer in 1987, establishing its first human resources department.
Supplier Spotlight Presented by IGI