Columnists

The Smart Lab: Why Your Jewelry Business Needs a Shopify Website

ColumnistsOct 12, 2022

The Smart Lab: Why Your Jewelry Business Needs a Shopify Website

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

2021_Emmanuel-Raheb.jpg
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Your jewelry store’s website is your most important asset.

It’s where new customers learn about your company and where repeat customers come back to order from you again and again. 

Don’t leave your website to chance.  If you want to start with a solid foundation, in my opinion there is no better platform than Shopify.

What Is Shopify?
Shopify is an all-in-one e-commerce platform complete with everything you need to build and grow your jewelry business. 

It’s a solution that eliminates the headaches and hassle of selling online, making it easy to scale your business and increase sales.

How Does Shopify Work?
Shopify combines everything you need into a single platform.

It is a completely cloud-based, hosted solution, meaning you can access it from any connected device. 

Software and server upgrades are handled entirely for you, making Shopify entirely maintenance-free.
 
With Shopify, you can build or customize your online jewelry store however you’d like.  You can sell through the web, mobile, in-person at trunk shows, pop-up shops, or any brick-and-mortar location. 

You can even syndicate your store and sell across multiple channels such as Facebook, Instagram, Amazon, and other online marketplaces. 

Shopify also offers an array of tools to handle inventory, manage jewelry styles, customer payments, and shipping.

Instead of cobbling together multiple technologies and systems, you have everything you need all in one place. Gone are homemade solutions that aren’t reliable and frequently break. Your imagination is truly the limit when it comes to how far Shopify can take you.

The best part about Shopify is that you don’t need to be a “techie” or an expert to use it.  Once you’re up and running, anyone in your company can quickly learn how to manage your Shopify site.

Here are six more reasons why you should choose Shopify for your jewelry website.

1. Fast loading speed
As a global solution, Shopify offers a worldwide network of hosts to ensure that your jewelry store’s website is blazing fast, loading within milliseconds, which also helps you with your search engine rankings.  

They have a trusted, reliable infrastructure and optimized hardware along with software designed for ease of use.  Self-hosted solutions simply cannot compare.

 Related stories will be right here … 

2. Powerful marketing tools
Shopify gives your jewelry store the marketing edge that you need to compete in the digital arena.  

With advanced SEO features and e-commerce analytics, you have the insight and intelligence needed to make better marketing decisions.  

In addition, tools such as customized emails, the ability to offer gift cards, and promo codes give you the marketing power to compete with much larger jewelry stores. Shopify truly levels the playing field when it comes to success.

3. Many integrations from which to choose
With more than 6,000 integrations to choose from, Shopify has the largest marketplace of “plug-and-play” solutions to help you grow your jewelry business. 

What’s most unique is that any feature you choose to add is vetted by Shopify and guaranteed to work, meaning that you won’t waste time with a piecemeal solution. 

The amazing customization options are as endless as your imagination. Your Shopify site can be anything your business needs it to be.

4. Maintenance-free web hosting
Hosting an in-house shopping cart system is extremely technical and requires constant maintenance, especially when handling credit cards. 

There are multiple security concerns you have to deal with when taking payments, and hackers can easily bypass most in-house solutions. This leaves you with a lot of financial risk if anything ever goes wrong. 

When you use Shopify, they maintain your website server, hosting, software and the payment gateway—everything that goes into a successful e-commerce site.

5. Reliability you can count on
Shopify is a proven and reliable selling solution. 

Security has always been No. 1, and Shopify defends your jewelry business against hackers, traffic attacks, bots, and other things that threaten to take down your website.  

With years of experience and a track record of success, Shopify’s reputation is unparalleled. It’s no wonder why millions of businesses choose them!
6. Mobile-ready
With most customers using their phones to shop, it’s critical that your website is mobile-friendly.  

With Shopify, there’s no second guessing. Your jewelry website will work on any mobile device from day one.  

Each theme is responsive and works on any size screen, no matter how people view your site.  Shopify is fully optimized and makes shopping and checking out a breeze, which every customer will enjoy.  

In conclusion, when it comes to succeeding online, there is no better solution than Shopify. It has everything you need to start, grow, and scale your jewelry business.

Give it a try, and you’ll quickly understand just how powerful it is.

If you’re looking for reliable Shopify support services, you can contact Smart Age Solutions. We have relevant experience and resources to build an engaging and secure online selling store for your jewelry business.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

Pantone color of the year 2024
TrendsDec 08, 2023
Pantone’s Color of the Year Is Warm and Fuzzy

The peachy hue also marks the program’s 25th anniversary.

Mary Tyler Moore and Elsa Peretti for Tiffany & Co. Bone Cuffs
AuctionsDec 08, 2023
Sotheby’s Sold All Mary Tyler Moore’s Jewelry

The 21 pieces up for auction, including Tiffany & Co. jewels and a Cartier watch, garnered more than $430,000 across two sales.

Inesa Kovalova’s Links pin
CollectionsDec 08, 2023
Piece of the Week: A ‘Strong & Precious’ Brooch

Centered on a sunny heliodor, the “Links” pin was designed by Ukrainian jewelry artist Inesa Kovalova.

De Beers | Diamonds Falling
Brought to you by
The Most Important “C” in Diamonds: Confidence!

Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.

Lashbrook ring
MajorsDec 07, 2023
Lashbrook Sues Manly Bands for Allegedly Copying Designs

The wedding band company is also accusing its former customer of removing watermarks from Lashbrook images for its own use.

Weekly QuizDec 07, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Rough diamonds from Alrosa
Policies & IssuesDec 07, 2023
The G7’s Long-Awaited Statement on Russian Diamonds Is Here

It provides a timeline for the implementation of new restrictions, but no details.

24 Karat Club of New York new members
MajorsDec 07, 2023
24 Karat Club of New York Welcomes New Members

The organization has elected 12 new additions.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

133 carat yellow diamond
AuctionsDec 06, 2023
A Yellow Diamond, Hollywood Jewels Stand Out at Sotheby’s

Additional lots will be offered in the Fine Jewels online sale through Dec. 7.

GIA logo
GradingDec 06, 2023
GIA Debuts Revamped Graduate Jeweler Program

By mixing creative and practical skills, the new course hopes to fill the industry’s bench jeweler gap.

A 1930s gem-set and enamel ‘Maltese cross’ cuff attributed to Verdura for Chanel (left) and a loose cushion-cut Burmese sapphire weighing 11.87 carats (right) were the top lots in Bonhams New York Jewels auction this week.
AuctionsDec 06, 2023
Verdura Cuff, Burmese Sapphire Shine at Bonhams

Several other colored gemstones joined the pieces in the top 10 list.

Neil Lane lab-grown diamond engagement ring
FinancialsDec 05, 2023
Signet Jewelers’ Q3 Sales Down 12%

The retailer is still expecting a strong holiday season with improving demand for natural diamonds.

Memorial for slain jeweler Peter Damian Arguello in Wheat Ridge, Colorado
CrimeDec 05, 2023
Police Continue to Investigate Murder of Colorado Jeweler

Peter Damian Arguello, the owner of Peter Damian Fine Jewelry & Antiques, was shot and killed in an apparent robbery last week.

Tanishq store
MajorsDec 05, 2023
Tanishq Continues U.S. Expansion With 2 New Stores

The Indian jewelry giant has opened locations in Houston and Frisco, Texas.

Grandview Klein Diamonds Namibia scholarship winners
SourcingDec 05, 2023
Grandview Klein Awards Two Scholarships in Namibia

Each student was provided with the full amount of tuition for the Namibia University of Science & Technology.

De Beers Ryan Perry and David Prager
SourcingDec 04, 2023
David Prager To Leave De Beers in 2024

Ryan Perry, who has been with De Beers since 2002, also will be leaving the company next year.

Chrono24 ChronoPulse
WatchesDec 04, 2023
Chrono24 Debuts the ‘Dow Jones’ for Luxury Watches

The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.

David Bouffard Signet Jewelers
MajorsDec 04, 2023
David Bouffard to Leave Signet, RJC

The industry veteran will step down from both roles in April 2024.

David Webb turquoise and lapis ring
TrendsDec 04, 2023
Amanda’s Style File: Decadent December

Tanzanite, turquoise, and zircon are all options for December babies, who sometimes “get the birthday shaft,” Amanda Gizzi writes.

Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Muzo emerald and argyle pink diamond necklace
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond Necklace

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

Pink Supreme Diamond
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong Kong

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Claire’s CFO COO Chris Cramer
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

133 carat yellow diamond
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow Diamond

The stone headlining the upcoming sale could fetch up to $5 million.

Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy