FinancialsSep 01, 2022
Signet Sets Sights on Bridal Market as Q2 Sales SlipMajorsSep 20, 2022
Signet Expands Loyalty Program, Adds Personal Jewelry Insurance
Customers earn one “gem” for every dollar spent as part of the “Vault Rewards” program, unlocking discounts and special member-only offers.
Signet is boosting its services offerings, offering customers a new loyalty program and personal jewelry insurance.
Akron, Ohio—Signet Jewelers is expanding its loyalty program for Jared, Kay Jewelers, and Zales customers.
The “Vault Rewards” program first launched in select Jared stores last year, expanding to all Jared locations earlier this year.
The program rolled out to Kay Jewelers last week and will be available at Zales on Oct. 4, Signet announced.
Customers can sign up for free, earning one “gem” for every dollar spent.
There are four membership tiers, Sapphire, Ruby, Emerald, and Diamond, and customers move up a tier by earning gems. Each tier unlocks additional perks.
Member-only benefits include jewelry discounts, unlimited professional jewelry cleaning and inspections, free shipping, complimentary jewelry style consultations, and access to events and experiences.
At Jared, transaction values for reward program customers have increased by nearly $600 and repeat transactions are up 7 percent, Signet said during its earnings call earlier this month.
Related stories will be right here …
The “Vault Rewards” program first launched in select Jared stores last year, expanding to all Jared locations earlier this year.
The program rolled out to Kay Jewelers last week and will be available at Zales on Oct. 4, Signet announced.
Customers can sign up for free, earning one “gem” for every dollar spent.
There are four membership tiers, Sapphire, Ruby, Emerald, and Diamond, and customers move up a tier by earning gems. Each tier unlocks additional perks.
Member-only benefits include jewelry discounts, unlimited professional jewelry cleaning and inspections, free shipping, complimentary jewelry style consultations, and access to events and experiences.
At Jared, transaction values for reward program customers have increased by nearly $600 and repeat transactions are up 7 percent, Signet said during its earnings call earlier this month.
“This value-add opportunity is one more way to show our appreciation to shoppers at Kay, Zales and Jared stores,” said Bill Brace, president of Jared and jewelry services, Signet Jewelers.
“Our customers can now earn rewards as they shop across Signet’s differentiated family of brands, earning personal rewards while shopping for themselves or for others.”
Signet is also offering Jared, Kay Jewelers, and Zales customers jewelry insurance via its new partnership with Lavalier Personal Jewelry Insurance.
“Our commitment to our guests is paramount and the addition of personal jewelry insurance to our suite of protection plans enables us to deliver full ‘worry-free wear’ coverage,” said Brace.
Customers can obtain an instant quote online and receive coverage within minutes, said Signet.
The jewelry-specific policies include coverage for loss, damage, theft, and more.
“We look forward to being an integral part of expanding Signet’s commitment to the customer by offering a superior insurance product to protect valued purchases,” said Joseph Dowd, president of Lavalier’s insurance provider, Berkley Asset Protection.
Signet has been bolstering its services sector in recent quarters as part of its “Inspiring Brilliance” growth plan.
Its services category posted 7 percent growth in its second quarter, driven by warranty and repair services.
The category also includes Rocksbox, the jewelry subscription business Signet acquired last spring, as well as appraisal services at select Kay Jewelers.
More on Majors
The Latest
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
TrendsJun 02, 2025
Amanda’s Style File: Three Gems for June Those born in June have a myriad of options for their birthstone jewelry.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
