FinancialsSep 01, 2022
Signet Sets Sights on Bridal Market as Q2 Sales SlipMajorsSep 20, 2022
Signet Expands Loyalty Program, Adds Personal Jewelry Insurance
Customers earn one “gem” for every dollar spent as part of the “Vault Rewards” program, unlocking discounts and special member-only offers.
Signet is boosting its services offerings, offering customers a new loyalty program and personal jewelry insurance.
Akron, Ohio—Signet Jewelers is expanding its loyalty program for Jared, Kay Jewelers, and Zales customers.
The “Vault Rewards” program first launched in select Jared stores last year, expanding to all Jared locations earlier this year.
The program rolled out to Kay Jewelers last week and will be available at Zales on Oct. 4, Signet announced.
Customers can sign up for free, earning one “gem” for every dollar spent.
There are four membership tiers, Sapphire, Ruby, Emerald, and Diamond, and customers move up a tier by earning gems. Each tier unlocks additional perks.
Member-only benefits include jewelry discounts, unlimited professional jewelry cleaning and inspections, free shipping, complimentary jewelry style consultations, and access to events and experiences.
At Jared, transaction values for reward program customers have increased by nearly $600 and repeat transactions are up 7 percent, Signet said during its earnings call earlier this month.
Related stories will be right here …
The “Vault Rewards” program first launched in select Jared stores last year, expanding to all Jared locations earlier this year.
The program rolled out to Kay Jewelers last week and will be available at Zales on Oct. 4, Signet announced.
Customers can sign up for free, earning one “gem” for every dollar spent.
There are four membership tiers, Sapphire, Ruby, Emerald, and Diamond, and customers move up a tier by earning gems. Each tier unlocks additional perks.
Member-only benefits include jewelry discounts, unlimited professional jewelry cleaning and inspections, free shipping, complimentary jewelry style consultations, and access to events and experiences.
At Jared, transaction values for reward program customers have increased by nearly $600 and repeat transactions are up 7 percent, Signet said during its earnings call earlier this month.
“This value-add opportunity is one more way to show our appreciation to shoppers at Kay, Zales and Jared stores,” said Bill Brace, president of Jared and jewelry services, Signet Jewelers.
“Our customers can now earn rewards as they shop across Signet’s differentiated family of brands, earning personal rewards while shopping for themselves or for others.”
Signet is also offering Jared, Kay Jewelers, and Zales customers jewelry insurance via its new partnership with Lavalier Personal Jewelry Insurance.
“Our commitment to our guests is paramount and the addition of personal jewelry insurance to our suite of protection plans enables us to deliver full ‘worry-free wear’ coverage,” said Brace.
Customers can obtain an instant quote online and receive coverage within minutes, said Signet.
The jewelry-specific policies include coverage for loss, damage, theft, and more.
“We look forward to being an integral part of expanding Signet’s commitment to the customer by offering a superior insurance product to protect valued purchases,” said Joseph Dowd, president of Lavalier’s insurance provider, Berkley Asset Protection.
Signet has been bolstering its services sector in recent quarters as part of its “Inspiring Brilliance” growth plan.
Its services category posted 7 percent growth in its second quarter, driven by warranty and repair services.
The category also includes Rocksbox, the jewelry subscription business Signet acquired last spring, as well as appraisal services at select Kay Jewelers.
More on Majors
The Latest
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
Weekly QuizNov 14, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
MajorsNov 14, 2024
Saks Fifth Avenue Cancels Holiday Light DisplayInstead of its usual elaborate display, the store will illuminate its façade and frame the windows to highlight its flagship’s architecture.
WatchesNov 14, 2024
Grand Seiko Partners With Ben Bridge on First Hawaii Store The new Grand Seiko boutique is located in Honolulu’s Waikiki neighborhood.
SourcingNov 13, 2024
Gem Legacy Adventures Announces 2025 Trip Eleven spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
