The home improvement store’s website features an “Empowerment Tools” demi-fine jewelry collection.
Committing to an Ethical Diamond Business
While ethical mining is essential to a diamond business, they represent only a fraction of the responsibility bestowed on jewelers.
Brought To You By Rare & Forever Diamonds
The jewelry industry has long equated ethics with a diamond’s origin. While sustainable, humanitarian mining efforts are essential to an ethical diamond business, they represent only a fraction of the responsibility bestowed on jewelers.
“Ethics is a big umbrella that boils down to accurately representing the products you present at the counter and giving customers the peace of mind they need to feel good about their purchase,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever.
“Even with the best intentions, confusing, old school grading reports and images of misrepresented diamonds that customers find on the Internet often make it tough for jewelers to deliver on that promise.”
Turning to technology can help you ensure that you’re conveying the ethics and authenticity needed to win customers’ trust and earn their loyalty.
Rare & Forever, a brand of natural diamonds selected for their high quality, are prescreened for brown, green, and milky hues (BGM) that are not reflected in grading reports, yet detract from a diamond’s sparkle and value. The diamonds are graded by artificial intelligence (A.I.), rather than subjective human appraisal, to ensure the highest consistency and accuracy.
Rare & Forever utilizes blockchain technology to commemorate each diamond’s authenticity and credentials. The secure chain of custody confirms that a diamond is natural in origin, ethically sourced, accurately graded, and cut for beauty. It also shows proof of ownership with a permanent ionic table inscription. Customers have the option to purchase a non-fungible token (NFT), an immutable digital record of a diamond’s credentials, for added peace of mind and security.
“Offering Rare & Forever diamonds empowers us to stand behind the diamonds we sell and offer truthful pricing,” said Theresa Murphy from Newstar Jewelers in Joliet, Illinois. “The technology behind Rare & Forever diamonds gives us confidence in the grading and allows us to say that the price is truly reflective of it.”
The Rare & Forever brand relies on recycled metals for its bridal line and offers an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrades. It’s a proud supporter of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, and C.U.R.E. Childhood Cancer Association, a local organization that provides emotional, educational, social, and financial assistance to families with children who have cancer or a blood disorder.
The Rare & Forever diamond collections are available only through Rare & Forever authorized jewelers, local businesses with expertise and ethics that buyers know and trust. For more information on becoming an authorized Rare & Forever jeweler, visit us at become.rareandforever.com/
A government official said search crews “found the needle in the haystack” when they located the capsule belonging to Rio Tinto along an 870-mile stretch of road.
De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.
The IJO also welcomed one new vendor member to its 13-member board, Brecken Farnsworth of Parlé Jewelry Designs.
It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
The tiny capsule, which is believed to have fallen out of a truck, was lost somewhere along an 870-mile stretch of desert road.
The jeweler’s expansion plans include 20 to 30 more stores in North America and the Middle East over the next two to three years.
The NRF’s annual survey shows that consumer attitudes about how, or even whether, to celebrate Feb. 14 continue to evolve.
Executives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.
The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.
The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.
Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.