Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Committing to an Ethical Diamond Business
While ethical mining is essential to a diamond business, they represent only a fraction of the responsibility bestowed on jewelers.

Brought To You By Rare & Forever Diamonds
The jewelry industry has long equated ethics with a diamond’s origin. While sustainable, humanitarian mining efforts are essential to an ethical diamond business, they represent only a fraction of the responsibility bestowed on jewelers.
“Ethics is a big umbrella that boils down to accurately representing the products you present at the counter and giving customers the peace of mind they need to feel good about their purchase,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever.
“Even with the best intentions, confusing, old school grading reports and images of misrepresented diamonds that customers find on the Internet often make it tough for jewelers to deliver on that promise.”
Turning to technology can help you ensure that you’re conveying the ethics and authenticity needed to win customers’ trust and earn their loyalty.
Rare & Forever, a brand of natural diamonds selected for their high quality, are prescreened for brown, green, and milky hues (BGM) that are not reflected in grading reports, yet detract from a diamond’s sparkle and value. The diamonds are graded by artificial intelligence (A.I.), rather than subjective human appraisal, to ensure the highest consistency and accuracy.
Rare & Forever utilizes blockchain technology to commemorate each diamond’s authenticity and credentials. The secure chain of custody confirms that a diamond is natural in origin, ethically sourced, accurately graded, and cut for beauty. It also shows proof of ownership with a permanent ionic table inscription. Customers have the option to purchase a non-fungible token (NFT), an immutable digital record of a diamond’s credentials, for added peace of mind and security.
“Offering Rare & Forever diamonds empowers us to stand behind the diamonds we sell and offer truthful pricing,” said Theresa Murphy from Newstar Jewelers in Joliet, Illinois. “The technology behind Rare & Forever diamonds gives us confidence in the grading and allows us to say that the price is truly reflective of it.”
The Rare & Forever brand relies on recycled metals for its bridal line and offers an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrades. It’s a proud supporter of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, and C.U.R.E. Childhood Cancer Association, a local organization that provides emotional, educational, social, and financial assistance to families with children who have cancer or a blood disorder.
The Rare & Forever diamond collections are available only through Rare & Forever authorized jewelers, local businesses with expertise and ethics that buyers know and trust. For more information on becoming an authorized Rare & Forever jeweler, visit us at become.rareandforever.com/
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JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

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Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

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Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.