Marvel Debuts Gem-Set Infinity Gauntlet
East Continental Gems provided more than 150 carats of gemstones for the project.

Marvel teamed up with New York-based East Continental Gems to debut the “Infinity Collection of Gemstones,” showing them off by setting the stones into a gauntlet (armored glove) toymaker Gentle Giant created.
Los Angeles-based designer Darren Romanelli, also known as DRx, served as creative director for the collection.
In the Marvel Cinematic Universe, the Infinity Gauntlet is a gem-encrusted metal glove that imbues the wearer with incredible powers.
Made famous by the Avengers franchise, the glove was worn by Thanos to wreak havoc.
To harness its power, all six Infinity Stones have to be collected—time, space, reality, mind, power and soul. Too potent to be held in one’s hand, the stones are set into the Infinity Gauntlet.
“There has never been anything as exciting and interesting in the Marvel Universe than the prized Infinity Stones and as a fourth-generation jeweler and fan, I am honored that Marvel entrusted us with the monumental task of curating the Infinity Gem Collection for our universe,” said Adam Mirzoeff, president of East Continental Gems.
The Space stone, which can be used to teleport, is represented by a more than 30-carat sapphire from Madagascar.
The Reality stone, which lets one manipulate matter and create alternate realities, is a more than 15-carat Mozambique ruby.
The Power stone is a mysterious one, but it lets the wearer harness energy. It’s a more than 35-carat oval-shaped natural amethyst.
The Soul stone, a more than 35-carat cushion-shaped spessartite, gives control over souls, life, and death.
The Mind stone, used for mind control, is represented by a “high clarity, intense color” rectangular brilliant-cut yellow diamond nearing 35 carats.
Though the real-life Infinity Gauntlet doesn’t possess any magical abilities, it is worth an estimated $25 million, weighing in at more than 150 carats.
The blinged-out glove debuted at the Marvel booth at San Diego Comic Con last week, introduced by FUBU CEO and “Shark Tank” star Daymond John.
Shout out to my guys East Continental Gems for including me in the reveal of the official @Marvel Infinity Gem Collection!! They scoured the WORLD to find these rare gems & curate this collection🙌🏾 Check out the genesis series and get on the waitlist at https://t.co/M6Cxq2bNuL 💎 pic.twitter.com/x8jnTD5CJ2
— Daymond John (@TheSharkDaymond) July 25, 2022
East Continental Gems will also debut a limited-edition Reality stone, a ruby, in September as part of a future “Genesis Series” collection, set to be announced at a later date. There will be 300 rubies available.
The Latest

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

























