FinancialsFeb 09, 2022
Pandora’s 2021 Sales Strong as Gen Z Answers Its CallCollectionsFeb 17, 2022
Pandora’s New Collection Charms Marvel Fans
The Danish jeweler is assembling the Avengers with a new 11-piece hand-crafted collection.
Pandora’s new collection takes inspiration from Marvel’s Avengers, like Captain America and Black Panther.
Copenhagen, Denmark—Pandora is looking to charm fans of the ever-expanding Marvel cinematic universe with its latest collection.
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
From Iron Man to The Hulk, Pandora’s new collections let Marvel fans wear their favorite superheroes as charms.
A charm of Thor’s hammer is paired with a Pandora “O” ring, so it can be worn as a necklace.
The charms can also be added to a keychain.
Thanos’ Infinity Gauntlet inspired charms and a ring, featuring the six Infinity Stones.
Pandora customers have been requesting a Marvel collection for a long time, said Stephen Fairchild, Pandora’s chief product officer.
“We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first ever Marvel x Pandora collection alive,” he said.
“These heroes excite, entertain, and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes,” he said.
The introduction of a new collection is in line with Pandora’s growth strategy, called Phoenix, which outlined the company’s plans to collaborate with major brands.
The collection debuted Thursday and will be available in all Pandora stores and online.
Early access was given to Pandora Club Members, its free membership program that offers birthday discounts, lets users create a wish list, and more.
The launch will be supported by an advertising campaign.
The Hulk sits beside an Avengers symbol charm on Pandora’s iconic charm bracelet.
The new Marvel x Pandora collection will be supported by an advertising campaign.
To celebrate the collection’s launch, Pandora also created a Marvel x Pandora online mini-game that lets players assemble a team of superheroes and embark on a multi-level mission to save the world.
For every mission a player completes, there will be a chance to enter to win a Pandora bracelet.
More on Collections
The Latest
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
