FinancialsFeb 09, 2022
Pandora’s 2021 Sales Strong as Gen Z Answers Its CallCollectionsFeb 17, 2022
Pandora’s New Collection Charms Marvel Fans
The Danish jeweler is assembling the Avengers with a new 11-piece hand-crafted collection.
Pandora’s new collection takes inspiration from Marvel’s Avengers, like Captain America and Black Panther.
Copenhagen, Denmark—Pandora is looking to charm fans of the ever-expanding Marvel cinematic universe with its latest collection.
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
From Iron Man to The Hulk, Pandora’s new collections let Marvel fans wear their favorite superheroes as charms.
A charm of Thor’s hammer is paired with a Pandora “O” ring, so it can be worn as a necklace.
The charms can also be added to a keychain.
Thanos’ Infinity Gauntlet inspired charms and a ring, featuring the six Infinity Stones.
Pandora customers have been requesting a Marvel collection for a long time, said Stephen Fairchild, Pandora’s chief product officer.
“We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first ever Marvel x Pandora collection alive,” he said.
“These heroes excite, entertain, and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes,” he said.
The introduction of a new collection is in line with Pandora’s growth strategy, called Phoenix, which outlined the company’s plans to collaborate with major brands.
The collection debuted Thursday and will be available in all Pandora stores and online.
Early access was given to Pandora Club Members, its free membership program that offers birthday discounts, lets users create a wish list, and more.
The launch will be supported by an advertising campaign.
The Hulk sits beside an Avengers symbol charm on Pandora’s iconic charm bracelet.
The new Marvel x Pandora collection will be supported by an advertising campaign.
To celebrate the collection’s launch, Pandora also created a Marvel x Pandora online mini-game that lets players assemble a team of superheroes and embark on a multi-level mission to save the world.
For every mission a player completes, there will be a chance to enter to win a Pandora bracelet.
Editors' Picks
Sponsored by
More on Collections
The Latest
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship WinnersThe organization has awarded a total of $42,000 through its scholarship programs this year.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
