FinancialsFeb 09, 2022
Pandora’s 2021 Sales Strong as Gen Z Answers Its CallCollectionsFeb 17, 2022
Pandora’s New Collection Charms Marvel Fans
The Danish jeweler is assembling the Avengers with a new 11-piece hand-crafted collection.
Pandora’s new collection takes inspiration from Marvel’s Avengers, like Captain America and Black Panther.
Copenhagen, Denmark—Pandora is looking to charm fans of the ever-expanding Marvel cinematic universe with its latest collection.
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
From Iron Man to The Hulk, Pandora’s new collections let Marvel fans wear their favorite superheroes as charms.
A charm of Thor’s hammer is paired with a Pandora “O” ring, so it can be worn as a necklace.
The charms can also be added to a keychain.
Thanos’ Infinity Gauntlet inspired charms and a ring, featuring the six Infinity Stones.
Pandora customers have been requesting a Marvel collection for a long time, said Stephen Fairchild, Pandora’s chief product officer.
“We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first ever Marvel x Pandora collection alive,” he said.
“These heroes excite, entertain, and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes,” he said.
The introduction of a new collection is in line with Pandora’s growth strategy, called Phoenix, which outlined the company’s plans to collaborate with major brands.
The collection debuted Thursday and will be available in all Pandora stores and online.
Early access was given to Pandora Club Members, its free membership program that offers birthday discounts, lets users create a wish list, and more.
The launch will be supported by an advertising campaign.
The Hulk sits beside an Avengers symbol charm on Pandora’s iconic charm bracelet.
The new Marvel x Pandora collection will be supported by an advertising campaign.
To celebrate the collection’s launch, Pandora also created a Marvel x Pandora online mini-game that lets players assemble a team of superheroes and embark on a multi-level mission to save the world.
For every mission a player completes, there will be a chance to enter to win a Pandora bracelet.
Editors' Picks
Sponsored by
More on Collections
The Latest
CrimeNov 12, 2026
1 of 7 Men Charged in $100M Brinks Heist to Plead GuiltyThree of the other alleged perpetrators will stand trial next March, while two remain on the lam and one was deported late last year.
AuctionsNov 12, 2026
24-Carat ‘Bulgari Pink’ Diamond Sells for $14.8MUnseen for more than seven decades, the fancy intense pink diamond was the star of Christie’s Geneva jewelry auction.
WatchesNov 12, 2026
Zadok Jewelers Now Offers Certified Pre-Owned Rolex WatchesThe curated selection is available online and at its showroom in Austin, Texas.
Brought to you by
DSF Antique Jewelry: Fine Jewelry, Signed Designers, and a World of Rare DiscoveriesWith over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.
IndependentsNov 12, 2026
Greenberg’s Jewelers Welcomes New Fourth-Generation MembersThe next generation understands what makes the 126-year-old retailer special, said CEO and Co-President Elise Greenberg.
Weekly QuizNov 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownNov 10, 2026
GIA Examines Pink Lab-Grown Diamond Made to Look NaturalThe 6-carat CVD-grown pink diamond was “deliberately modified” to mimic the appearance of a natural rough diamond, the lab said.
SourcingNov 10, 2026
Botswana in Line to Take Controlling Stake in De Beers, President Says If the Global Diamond Consortium emerges as the top bidder for De Beers, Botswana’s stake will double to 30 percent, Duma Boko said Monday.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
ColumnistsNov 10, 2026
Who Checks the Facts When AI Writes Your Jewelry Copy?An incorrect AI-generated ad or product description can cost your store valuable consumer trust.
Events & AwardsNov 09, 2026
Here Are the 2027 Gem Award NomineesThese nine individuals and brands are up for a Gem Award in the Jewelry Design, Media Excellence, and Retail Innovation categories.
CrimeNov 09, 2026
Jeweler Pistol-Whipped, $900K in Jewelry Stolen During Home Invasion The incident, which happened in Miami-Dade County, serves as a reminder to jewelers of the dangers of selling and storing jewelry at home.
GradingNov 09, 2026
GIA Acquires Thousands of Gem Specimens With ‘Extraordinary’ InclusionsGIA Analytical Microscopist John Koivula curated the collection of 2,665 crystals, gems, and minerals over a 60-year span.
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election NightGroundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday AdJost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
