FinancialsFeb 09, 2022
Pandora’s 2021 Sales Strong as Gen Z Answers Its CallCollectionsFeb 17, 2022
Pandora’s New Collection Charms Marvel Fans
The Danish jeweler is assembling the Avengers with a new 11-piece hand-crafted collection.
Pandora’s new collection takes inspiration from Marvel’s Avengers, like Captain America and Black Panther.
Copenhagen, Denmark—Pandora is looking to charm fans of the ever-expanding Marvel cinematic universe with its latest collection.
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
The Danish jeweler is assembling the Avengers, drawing jewelry inspiration from characters like Iron Man, Black Panther, The Hulk, and Captain America.
The 11-piece hand-crafted collection will include a bracelet, a ring, and charms.
The collection ranges in price from $50 to $90 for the charms, in line with Pandora’s other collections, while sets of charms or jewelry sets sell for between $130 to $290.
The design team took inspiration from the superheroes’ heroism, strength, and vulnerability, Pandora said, working alongside Marvel to ensure it got all the intricate details right, from their costumes to their characteristics.
“Pandora’s craftsmanship and use of metal, texture, and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words,” said the company.
SEE: The New Marvel x Pandora Collection
From Iron Man to The Hulk, Pandora’s new collections let Marvel fans wear their favorite superheroes as charms.
A charm of Thor’s hammer is paired with a Pandora “O” ring, so it can be worn as a necklace.
The charms can also be added to a keychain.
Thanos’ Infinity Gauntlet inspired charms and a ring, featuring the six Infinity Stones.
Pandora customers have been requesting a Marvel collection for a long time, said Stephen Fairchild, Pandora’s chief product officer.
“We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first ever Marvel x Pandora collection alive,” he said.
“These heroes excite, entertain, and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes,” he said.
The introduction of a new collection is in line with Pandora’s growth strategy, called Phoenix, which outlined the company’s plans to collaborate with major brands.
The collection debuted Thursday and will be available in all Pandora stores and online.
Early access was given to Pandora Club Members, its free membership program that offers birthday discounts, lets users create a wish list, and more.
The launch will be supported by an advertising campaign.
The Hulk sits beside an Avengers symbol charm on Pandora’s iconic charm bracelet.
The new Marvel x Pandora collection will be supported by an advertising campaign.
To celebrate the collection’s launch, Pandora also created a Marvel x Pandora online mini-game that lets players assemble a team of superheroes and embark on a multi-level mission to save the world.
For every mission a player completes, there will be a chance to enter to win a Pandora bracelet.
Editors' Picks
Sponsored by
More on Collections
The Latest
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
