This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
How to Bring Authenticity, Ethics and Social Responsibility to the Diamond Counter
Help customers feel good about the diamonds they're buying by creating a transparent counter experience.

Brought To You By Rare and Forever Diamonds
Customers want to feel good about the diamond they buy. Authenticity, ethical sourcing and social responsibility are among their key expectations, yet they can be challenging for jewelers to convey.
“Diamond buying has been a mystifying process wrought with inconsistencies that make it difficult for customers to truly know or trust the authenticity of a diamond and its journey from the mine to the jeweler’s case,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever.
“Technology, including blockchain and artificial intelligence, is taking the mystery out of diamond buying, giving consumers trustworthy, credible data and peace of mind so that they can feel confident in their purchase.”
The Latest

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Experience gemstones with greater precision and comfort than ever before.

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.


The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

Submit your pieces for a chance to win in this year's competition.

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

The American Gem Society presented the annual award to a former president of its board.

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
























