AuctionsSep 30, 2022
Red Diamond Earns $1.8M at AuctionThe final hammer price blew the pre-sale estimate out of the water.
Brought to you by
How to Bring Authenticity, Ethics and Social Responsibility to the Diamond Counter
Help customers feel good about the diamonds they're buying by creating a transparent counter experience.
Brought To You By Rare and Forever Diamonds
Customers want to feel good about the diamond they buy. Authenticity, ethical sourcing and social responsibility are among their key expectations, yet they can be challenging for jewelers to convey.
“Diamond buying has been a mystifying process wrought with inconsistencies that make it difficult for customers to truly know or trust the authenticity of a diamond and its journey from the mine to the jeweler’s case,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever.
“Technology, including blockchain and artificial intelligence, is taking the mystery out of diamond buying, giving consumers trustworthy, credible data and peace of mind so that they can feel confident in their purchase.”
Jewelers can have authentic, transparent conversations with customers by offering diamonds that embody these beliefs. Rare & Forever, a brand of natural diamonds selected for their high quality, was created to provide just that, forever changing the diamond shopping experience through innovation and a commitment to trust.
Blockchain technology outlines the unique journey of each Rare & Forever diamond—from ethical sourcing to ownership—and demonstrates proof that the diamond was graded with cutting edge A.I. technology, screened for brown, green and milky hues (BGM) that detract from its value, and inscribed with Rare & Forever’s permanent ionic table inscription.
Rare & Forever is committed to sustainability, using recycled metals in its bridal line, and offers an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrades.
The brand brings its belief in social responsibility to life through support of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, and C.U.R.E. Childhood Cancer Association, a local organization that provides emotional, educational, social, and financial assistance to families with children who have cancer or a blood disorder.
The Rare & Forever diamond collections are available only through Rare & Forever authorized jewelers because purchasing from a local business, rather than a large online retailer, enables buyers to view their diamond in person and receive guidance and expertise from a knowledgeable, trustworthy source.
For more information on how you can deliver authenticity and earn your customers’ trust by becoming an authorized Rare & Forever jeweler, see https://become.rareandforever.com/learn-more/.
Editors' Picks
Sponsored by
More on Independents
The Latest
EditorsSep 30, 2022
The Best of Betty White’s Jewelry Sold at AuctionMichelle Graff recaps the cats, fortune cookies, and charm bracelets that caught her eye while covering the late actress’ estate sale.
Policies & IssuesSep 30, 2022
Voting Is Open for the Fairmined 100 Challenge’s Best CollectionThe winners, picked by a group of judges and voted as the public’s favorite, will be announced in a webinar on Oct. 11.
Brought to you by
6 Steps to Start a Dynamic Company CultureLearn how to better serve your employees, customers and community by having a dynamic and supportive company culture.
CollectionsSep 30, 2022
Piece of the Week: Fewer Finer’s ‘Family Bracelet’The engravable piece is a perfect family heirloom.
Weekly QuizSep 29, 2022
This Week’s QuizTest your knowledge of the latest jewelry news with this quick test.
GradingSep 30, 2022
GSI India Names Ramit Kapur Managing DirectorKapur has spent nearly two decades working in the gemological labs sector of the jewelry industry.
Supplier BulletinSep 29, 2022
How to Create an Engaging Experience and a Sparkling ReputationSponsored by Synchrony
Brought to you by
Committing to an Ethical Diamond BusinessWhile ethical mining is essential to a diamond business, they represent only a fraction of the responsibility bestowed on jewelers.
SourcingSep 29, 2022
Q&A: Constantin Wild Celebrates 175 Years in the Colored Stone Business The family business’ fourth-generation eponymous owner reflects on the milestone and the market today.
AuctionsSep 29, 2022
See the Top Lots in Christie’s Upcoming Rare Watch SaleAccording to Christie’s, the auction is its most important single-owner watch collection ever.
CollectionsSep 29, 2022
Trove Has a New Proposal: Ring BoxesThe jewelry box brand is expanding with both single and double ring boxes in red, mint green, and white.
SourcingSep 29, 2022
AGTA Names Jennifer Heebner Editor-in-Chief of its PublicationsThe association has also hired a new marketing manager and announced two staff transitions.
Policies & IssuesSep 29, 2022
JA Members Return to Capitol Hill to Voice Jewelers’ ConcernsThe topics up for discussion with lawmakers included inflation, rising interest rates, hiring challenges, and crime.
AuctionsSep 28, 2022
The 18-Carat ‘Fortune Pink’ Diamond Could Sell for $35M The pear-shaped fancy vivid pink diamond will lead the Christie’s Geneva Magnificent Jewels auction on Nov. 8.
SurveysSep 28, 2022
Consumer Confidence Rises in SeptemberU.S. consumer confidence rose for the second consecutive month as gas prices fell.
MajorsSep 28, 2022
Artistry’s 2023 Catalog Is Out NowThe jewelry catalog features an updated layout and 160 pages of product.
MajorsSep 28, 2022
JFC’s 2022 ‘Hope for the Holidays’ Program Is an Adorable Menagerie There are three designs to choose from this year, all featuring animals drawn by kids who have had wishes granted through Make-A-Wish.
AuctionsSep 27, 2022
In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own Fine jewelry comprised three of the auction’s top 10 lots, though it could not top her director’s chair or scripts from “The Golden Girls.”
CrimeSep 27, 2022
3 Suspects in Beverly Hills Smash-and-Grab Robbery ArrestedA total of four suspects are now in custody with police still on the lookout for the remaining two.
ColumnistsSep 27, 2022
Creative Connecting: Fun Ideas for Holiday 2022 In-Store EventsFrom a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.
MajorsSep 27, 2022
Stuller Releases 2 Updated Catalogs Ahead of the Holiday Season “Mountings 2023-2024” and “Diamonds & Gemstones 2023-2024” offer a vast selection of options to create custom pieces.
Events & AwardsSep 27, 2022
ICA’s 2023 Congress Will Be Held in Dubai The event will be hosted by the Dubai Multi Commodities Centre from Feb. 15-17.
CollectionsSep 26, 2022
Go ‘Inside the Dream’ of Bulgari Via a New Documentary on Amazon Prime It follows Creative Director Lucia Silvestri as she crafts the brand’s high jewelry collections.
Recorded WebinarsSep 26, 2022
Watch: What Jewelers Should Know About InsuranceFrom safeguarding showcases to appraisal liability, insurance experts Mark Devereaux and Andrew Chipman share insurance tips for jewelers.
TrendsSep 26, 2022
Vahan Collabs With Wolf on a Jewelry BoxIt’s the first time in 50 years the brand has made something other than jewelry.
Events & AwardsSep 26, 2022
Texas Jewelers Association Rolls Out New Format for Design CompetitionThe competition takes place in tandem with TJA’s annual convention, known as the Texas Jewelers Roundup.
CollectionsSep 23, 2022
Pandora Reimagines Keith Haring’s Art in New CollectionThe limited-run collection features figures from Haring’s iconic street art on charms, bracelets, rings, and more.
