FinancialsJun 10, 2022
Signet’s Bridal Strong in Q1 as ‘Year of the Wedding’ ContinuesMajorsJun 29, 2022
Zales Has a New Diamond Cut
The “Celebration Infinite” diamond has more than three times the number of facets in a traditional brilliant-cut diamond, the retailer said.
Zales has introduced a new diamond cut exclusive to its stores, the “Celebration Infinite” diamond, designed with 185 facets.
Akron, Ohio—Zales has a new diamond cut that it believes is worth celebrating.
The “Celebration Infinite” diamond is its latest exclusive cut, featuring 185 facets—more than three times the number found in a traditional brilliant cut (57-58 facets), Zales notes—and available in round, pear, oval and cushion shapes.
“The additional facets in the Celebration Infinite diamond create more points of reflection, for a stunning display of sparkle,” said Zales.
Gemological Science International (GSI) grades the diamonds and they are rated “excellent” in all three components of light performance: brilliance, fire, and scintillation, said Zales.
Zales’ Celebration Infinite diamonds will be used as the center stones in the Celebration Diamond bridal collection, which the retailer has sold for 14 years.
“At Zales, our goal is to continually innovate and give our customers the best selection of diamonds that can express their love for their partner. That’s why we are especially excited to introduce the Celebration Infinite diamond,” said Jamie Singleton, president of Zales, Kay, and Peoples and chief marketing officer at parent company Signet Jewelers.
“With three times the facets of a traditional brilliant-cut stone, the diamond delivers the sparkle and shine for consumers looking for an engagement ring that not only celebrates their love but announces it to the world.”
Related stories will be right here …
The “Celebration Infinite” diamond is its latest exclusive cut, featuring 185 facets—more than three times the number found in a traditional brilliant cut (57-58 facets), Zales notes—and available in round, pear, oval and cushion shapes.
“The additional facets in the Celebration Infinite diamond create more points of reflection, for a stunning display of sparkle,” said Zales.
Gemological Science International (GSI) grades the diamonds and they are rated “excellent” in all three components of light performance: brilliance, fire, and scintillation, said Zales.
Zales’ Celebration Infinite diamonds will be used as the center stones in the Celebration Diamond bridal collection, which the retailer has sold for 14 years.
“At Zales, our goal is to continually innovate and give our customers the best selection of diamonds that can express their love for their partner. That’s why we are especially excited to introduce the Celebration Infinite diamond,” said Jamie Singleton, president of Zales, Kay, and Peoples and chief marketing officer at parent company Signet Jewelers.
“With three times the facets of a traditional brilliant-cut stone, the diamond delivers the sparkle and shine for consumers looking for an engagement ring that not only celebrates their love but announces it to the world.”
As part of the launch of the new cut, Zales has added 18 new rings to the Celebration Infinite collection.
The new rings are available in 14-karat white or yellow gold with oval, round, pear, and cushion-cut diamonds.
Prices begin at $3,339 and go up to $13,339.
The collection is now available on Zales’ website and will be in select stores on July 1.
To show off the new cut, Zales is offering an interactive online experience, allowing customers to get a 360-degree view of the Celebration Infinite diamond.
Users can compare the new cut to a traditional brilliant-cut and learn more about the Celebration Infinite diamond.
In Zales stores, jewelry consultants can share this tool with customers via iPads.
More on Majors
The Latest
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
