FinancialsJun 10, 2022
Signet’s Bridal Strong in Q1 as ‘Year of the Wedding’ ContinuesMajorsJun 29, 2022
Zales Has a New Diamond Cut
The “Celebration Infinite” diamond has more than three times the number of facets in a traditional brilliant-cut diamond, the retailer said.
Zales has introduced a new diamond cut exclusive to its stores, the “Celebration Infinite” diamond, designed with 185 facets.
Akron, Ohio—Zales has a new diamond cut that it believes is worth celebrating.
The “Celebration Infinite” diamond is its latest exclusive cut, featuring 185 facets—more than three times the number found in a traditional brilliant cut (57-58 facets), Zales notes—and available in round, pear, oval and cushion shapes.
“The additional facets in the Celebration Infinite diamond create more points of reflection, for a stunning display of sparkle,” said Zales.
Gemological Science International (GSI) grades the diamonds and they are rated “excellent” in all three components of light performance: brilliance, fire, and scintillation, said Zales.
Zales’ Celebration Infinite diamonds will be used as the center stones in the Celebration Diamond bridal collection, which the retailer has sold for 14 years.
“At Zales, our goal is to continually innovate and give our customers the best selection of diamonds that can express their love for their partner. That’s why we are especially excited to introduce the Celebration Infinite diamond,” said Jamie Singleton, president of Zales, Kay, and Peoples and chief marketing officer at parent company Signet Jewelers.
“With three times the facets of a traditional brilliant-cut stone, the diamond delivers the sparkle and shine for consumers looking for an engagement ring that not only celebrates their love but announces it to the world.”
Related stories will be right here …
The “Celebration Infinite” diamond is its latest exclusive cut, featuring 185 facets—more than three times the number found in a traditional brilliant cut (57-58 facets), Zales notes—and available in round, pear, oval and cushion shapes.
“The additional facets in the Celebration Infinite diamond create more points of reflection, for a stunning display of sparkle,” said Zales.
Gemological Science International (GSI) grades the diamonds and they are rated “excellent” in all three components of light performance: brilliance, fire, and scintillation, said Zales.
Zales’ Celebration Infinite diamonds will be used as the center stones in the Celebration Diamond bridal collection, which the retailer has sold for 14 years.
“At Zales, our goal is to continually innovate and give our customers the best selection of diamonds that can express their love for their partner. That’s why we are especially excited to introduce the Celebration Infinite diamond,” said Jamie Singleton, president of Zales, Kay, and Peoples and chief marketing officer at parent company Signet Jewelers.
“With three times the facets of a traditional brilliant-cut stone, the diamond delivers the sparkle and shine for consumers looking for an engagement ring that not only celebrates their love but announces it to the world.”
As part of the launch of the new cut, Zales has added 18 new rings to the Celebration Infinite collection.
The new rings are available in 14-karat white or yellow gold with oval, round, pear, and cushion-cut diamonds.
Prices begin at $3,339 and go up to $13,339.
The collection is now available on Zales’ website and will be in select stores on July 1.
To show off the new cut, Zales is offering an interactive online experience, allowing customers to get a 360-degree view of the Celebration Infinite diamond.
Users can compare the new cut to a traditional brilliant-cut and learn more about the Celebration Infinite diamond.
In Zales stores, jewelry consultants can share this tool with customers via iPads.
More on Majors
The Latest
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
