FinancialsJun 10, 2022
Signet’s Bridal Strong in Q1 as ‘Year of the Wedding’ ContinuesMajorsJun 29, 2022
Zales Has a New Diamond Cut
The “Celebration Infinite” diamond has more than three times the number of facets in a traditional brilliant-cut diamond, the retailer said.
Zales has introduced a new diamond cut exclusive to its stores, the “Celebration Infinite” diamond, designed with 185 facets.
Akron, Ohio—Zales has a new diamond cut that it believes is worth celebrating.
The “Celebration Infinite” diamond is its latest exclusive cut, featuring 185 facets—more than three times the number found in a traditional brilliant cut (57-58 facets), Zales notes—and available in round, pear, oval and cushion shapes.
“The additional facets in the Celebration Infinite diamond create more points of reflection, for a stunning display of sparkle,” said Zales.
Gemological Science International (GSI) grades the diamonds and they are rated “excellent” in all three components of light performance: brilliance, fire, and scintillation, said Zales.
Zales’ Celebration Infinite diamonds will be used as the center stones in the Celebration Diamond bridal collection, which the retailer has sold for 14 years.
“At Zales, our goal is to continually innovate and give our customers the best selection of diamonds that can express their love for their partner. That’s why we are especially excited to introduce the Celebration Infinite diamond,” said Jamie Singleton, president of Zales, Kay, and Peoples and chief marketing officer at parent company Signet Jewelers.
“With three times the facets of a traditional brilliant-cut stone, the diamond delivers the sparkle and shine for consumers looking for an engagement ring that not only celebrates their love but announces it to the world.”
Related stories will be right here …
The “Celebration Infinite” diamond is its latest exclusive cut, featuring 185 facets—more than three times the number found in a traditional brilliant cut (57-58 facets), Zales notes—and available in round, pear, oval and cushion shapes.
“The additional facets in the Celebration Infinite diamond create more points of reflection, for a stunning display of sparkle,” said Zales.
Gemological Science International (GSI) grades the diamonds and they are rated “excellent” in all three components of light performance: brilliance, fire, and scintillation, said Zales.
Zales’ Celebration Infinite diamonds will be used as the center stones in the Celebration Diamond bridal collection, which the retailer has sold for 14 years.
“At Zales, our goal is to continually innovate and give our customers the best selection of diamonds that can express their love for their partner. That’s why we are especially excited to introduce the Celebration Infinite diamond,” said Jamie Singleton, president of Zales, Kay, and Peoples and chief marketing officer at parent company Signet Jewelers.
“With three times the facets of a traditional brilliant-cut stone, the diamond delivers the sparkle and shine for consumers looking for an engagement ring that not only celebrates their love but announces it to the world.”
As part of the launch of the new cut, Zales has added 18 new rings to the Celebration Infinite collection.
The new rings are available in 14-karat white or yellow gold with oval, round, pear, and cushion-cut diamonds.
Prices begin at $3,339 and go up to $13,339.
The collection is now available on Zales’ website and will be in select stores on July 1.
To show off the new cut, Zales is offering an interactive online experience, allowing customers to get a 360-degree view of the Celebration Infinite diamond.
Users can compare the new cut to a traditional brilliant-cut and learn more about the Celebration Infinite diamond.
In Zales stores, jewelry consultants can share this tool with customers via iPads.
More on Majors
The Latest
WatchesSep 21, 2023
Timex Wants Your Old WatchThe company just rolled out “Timex Rewound,” a new takeback and resale program.
GradingSep 21, 2023
Retailers Warned About Fraudulent Email Purportedly From GIA The lab confirmed it did not send the message.
AuctionsSep 21, 2023
Hindman Appoints New SVP, Director of Jewelry and WatchesReginald Brack has worked at StockX and Christie’s.
Brought to you by
Top 5 Ways to Promote Safety and Security Awareness Among Your StaffAwareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.
SourcingSep 21, 2023
Natural Diamond Council’s Latest Campaign With Lily James Is Here The second installment of “To Treasure Now and Forever” is intended to emphasize diamonds’ versatility.
Weekly QuizSep 15, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
SourcingSep 20, 2023
Natural Diamond Outlook: Indian Diamantaires Navigating Multiple Storms Economic slowdowns, geopolitical tensions, and the rising popularity of lab-grown diamonds are clouding the outlook for mined diamonds.
Lab-GrownSep 20, 2023
Lab-Grown Diamond Outlook: Price Declines Aren’t a Deterrent Some Indian manufacturers think the potential in this young, evolving market outweighs current price concerns.
Brought to you by
A Conversation with Dialog SolutionsDo you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.
SourcingSep 20, 2023
New Surat Diamond Bourse To Be World’s Largest Office Complex The massive space spans 7.1 million square feet with more than 4,000 offices and 131 elevators.
Policies & IssuesSep 20, 2023
Creating a Brighter Future for the Differently Abled GIA is among the supporters of a new school building for children with special needs.
SurveysSep 20, 2023
Why Bain and Deloitte Think Sales Will Grow This Holiday SeasonFrom holiday spending to inflation’s impact, here’s what analysts are forecasting for the season.
GradingSep 20, 2023
Navneet Gems Introduces Portrait-Cut RubiesThe geometric collection is on view now at the Jewellery & Gem World Hong Kong Show.
AuctionsSep 19, 2023
‘Bleu Royal’ Diamond to Fetch $35M-$50M at Auction The 17.61-carat stone leads Christie’s “Magnificent Jewels” sale in Geneva this November.
CrimeSep 19, 2023
Man Sentenced to 6 Years in Prison Following Bear Spray RobberyThe suspect used bear spray to subdue employees and bystanders then stole $800,000 worth of jewelry.
GradingSep 19, 2023
Fuli Gemstones Unveils New Peridot CutThe ‘Fuli Cut’ is based on an antique cushion.
MajorsSep 19, 2023
Norwegian Man Uncovers Ancient Jewels with Metal DetectorThe jewels, including gold rings and pendants, are said to be from 500 A.D.
Policies & IssuesSep 18, 2023
Grib Diamonds Among Companies Named in Latest Round of SanctionsGrib is the Belgium-based subsidiary of Russian company JSC AGD Diamonds, which also was sanctioned.
SourcingSep 18, 2023
Greenland Ruby Update Confirms Operational Suspension, LayoffsThe company anticipates resuming exploration and mining operations and rehiring staff in 2025.
Events & AwardsSep 18, 2023
New York City Jewelry & Watch Show Announces 2023 Exhibitors The antique and vintage jewelry and watch selling event is scheduled for Oct. 26-29.
AuctionsSep 15, 2023
Men’s Jewelry Takes the Spotlight in Sotheby’s Selling Exhibition Frank Everett curated “For the Boys: A Jewelry Exhibition,” opening in New York City in September.
SourcingSep 15, 2023
‘A Diamond Is Forever’ Is Back Again, Backed by $20M De Beers is putting the emphasis on natural diamonds in Q4 and ending Lightbox’s lab-grown diamond engagement ring test run.
TrendsSep 15, 2023
Piece of the Week: Lindsey Scoggins’ Transformable EarringsThe brand-new style can be worn three ways.
TechnologySep 14, 2023
EBay Is Diving Deeper Into the Pre-Owned Pool The tech company is launching a consignment service for sellers of luxury fashion goods, starting with handbags.
MajorsSep 14, 2023
Kendra Scott Heads to Target With prices starting at $15, the Kendra Scott at Target collection launches next month.
Policies & IssuesSep 14, 2023
The JCK Industry Fund Is Accepting 2024 Grant Applications The fund provides grants to organizations that better the jewelry industry.
MajorsSep 14, 2023
CD Peacock To Offer Jewelry Insurance Through ZillionThe Chicago retailer will now offer in-store customers instant quotes and coverage.
MajorsSep 13, 2023
American Exchange Group Acquires DanecraftThe accessories conglomerate is expanding its reach in the jewelry industry.
