This Designer Has Found a New Way to Bring Gemstones to Life
Svetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.

At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
The brand also has its “Sceptre” and “Tiara” collections to continue the fantasy theme while empowering the wearer via its classic regal symbols.
“These ideas are a metaphor, so I don’t try to literally copy these shapes into metal form; I only aim to translate and distill their essence into my jewelry.”
Both feature a plethora of colored gemstones, which, much like Wishing Well, require an investment of time to choose each stone and figure out which setting will best enhance it.
Some she might give a closed reflective backing to enhance the already present glow of a stone, she noted, while for others she may leave the back open to allow the color to better blend with the wearer’s skin.
To create a sense of light and motion that keeps the wearer’s eyes engaged with the jewels, Lazar utilizes her signature “dragon scale” texture on the metals, designed to reflect even more light.
To see her collections in person, visit Svetlana Lazar at the upcoming Melee New York jewelry trade show, slated for Aug. 15-17 at The Lighthouse at Chelsea Piers.
The Latest

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.


Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.























