This Designer Has Found a New Way to Bring Gemstones to Life
Svetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.

At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
The brand also has its “Sceptre” and “Tiara” collections to continue the fantasy theme while empowering the wearer via its classic regal symbols.
“These ideas are a metaphor, so I don’t try to literally copy these shapes into metal form; I only aim to translate and distill their essence into my jewelry.”
Both feature a plethora of colored gemstones, which, much like Wishing Well, require an investment of time to choose each stone and figure out which setting will best enhance it.
Some she might give a closed reflective backing to enhance the already present glow of a stone, she noted, while for others she may leave the back open to allow the color to better blend with the wearer’s skin.
To create a sense of light and motion that keeps the wearer’s eyes engaged with the jewels, Lazar utilizes her signature “dragon scale” texture on the metals, designed to reflect even more light.
To see her collections in person, visit Svetlana Lazar at the upcoming Melee New York jewelry trade show, slated for Aug. 15-17 at The Lighthouse at Chelsea Piers.
The Latest

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Submit your pieces for a chance to win in this year's competition.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.


The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
























