CollectionsJun 16, 2022
Kirk Kara Unveils ‘Rayana’ Collection, New Bridal Styles at Luxury ShowCollectionsJun 27, 2022
This Designer Has Found a New Way to Bring Gemstones to Life
Svetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.
Svetlana Lazar’s “Queen Bee” Wishing Well ring, featuring a 2.03-carat cabochon emerald on a hand-carved, tapered 18-karat gold band with the brand’s signature “dragon scale” texture ($3,500)
New York—Jewelry designer Svetlana Lazar wants to help make dreams come true.
At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
At least, that’s part of the inspiration behind her “Wishing Well” collection, which features a unique gold setting that mimics the movement of water.
When she created the collection, she had been experimenting with translating into metal the tranquility one feels when observing the movement of water and its resulting ripples dancing across the surface.
At the same time, the self-proclaimed lover of fairytale illustrations also had an image in her head of a woman sitting by a wishing well, ready to cast her wish, captivated by the floating bubbles coming from a magical creature at the bottom of the well.
“Somehow, miraculously, Wishing Well is what came out of this after much tinkering and fabrication at the bench,” Lazar told National Jeweler.
What Lazar created is a visual effect that looks exactly like there is water moving under the stones.
The illusion is created using an all-gold setting with a kinetic component and some very precise fabrication.
See: The Wishing Well Collection in Action Below
While the result makes it seem simple, there were a lot of details to work out to create the effect, Lazar said.
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
She also noted that selecting the right gems is vital to the pieces, since the translucency, color, saturation, and inclusions can all affect the final “experience.”
The collection is one the designer said she’s been perfecting and experimenting with over the years, organically becoming an integral part of her brand’s lineup.
And it continues to evolve; Lazar said she has retired the mixed metal styles she used to offer and currently is working on 18-karat gold styles that start at $1,475.
But Wishing Well is just one of a few fantastical lines from the designer.
“Jewelry has always been a portal and retreat away from the chaos of daily life, so I want that space to be soothing and filled with light, whimsy, and magic. Sometimes I joke that my jewelry is for introverts as a means of an escape.”
See: Jewels from the Sceptre and Tiara Collections
This “Sceptre” pendant features a 4.96-carat free-form opal as well as tourmaline, tsavorite garnet, and diamond accents in 18-karat gold ($4,600).
The “Castle in the Sky” ring from the Tiara collection, featuring a Mexican fire opal and diamonds set in an 18-karat gold band carved with the brand’s signature “dragon scale” texture ($3,125)
The brand also has its “Sceptre” and “Tiara” collections to continue the fantasy theme while empowering the wearer via its classic regal symbols.
“These ideas are a metaphor, so I don’t try to literally copy these shapes into metal form; I only aim to translate and distill their essence into my jewelry.”
Both feature a plethora of colored gemstones, which, much like Wishing Well, require an investment of time to choose each stone and figure out which setting will best enhance it.
Some she might give a closed reflective backing to enhance the already present glow of a stone, she noted, while for others she may leave the back open to allow the color to better blend with the wearer’s skin.
To create a sense of light and motion that keeps the wearer’s eyes engaged with the jewels, Lazar utilizes her signature “dragon scale” texture on the metals, designed to reflect even more light.
To see her collections in person, visit Svetlana Lazar at the upcoming Melee New York jewelry trade show, slated for Aug. 15-17 at The Lighthouse at Chelsea Piers.
More on Collections
The Latest
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Weekly QuizDec 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
