Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims
Profits will help them recoup financial losses.

The story of con man Shimon Hayut—who has legally changed his named to Simon Leviev—pretending to be the son of LLD Diamonds CEO Lev Leviev as part of a ploy to defraud women he met on Tinder of millions of dollars went viral this year when Netflix premiered its “Tinder Swindler” documentary.
It delved into the stories of three of Hayut’s victims: Cecilie Fjellhoy, Pernilla Sjoholm, and Ayleen Charlotte.
While Hayut hasn’t faced criminal charges related to the cons alleged in the documentary, LLD Diamonds has filed a lawsuit against him in Tel Aviv, Israel.
According to the diamond company, Hayut will face the charges it is leveling in court on June 28.
Leviev Diamonds is also trying to help Hayut’s victims.
It has collaborated with Fjellhoy, Sjoholm, and Charlotte on a bracelet they helped design, featuring two real diamonds and gold-plated sterling silver interlocking rings. Proceeds of the affordable piece benefit the women, with 10 percent going to charities they have designated.
The rings are engraved with the phrase “Stronger Together.”
Chagit Leviev, daughter of Lev and employee of LLD Diamonds, came up with the idea to collaborate with the women featured in the documentary.
“These women were courageous enough to go on Netflix and tell the whole world how they were deceived. I felt their pain as a woman, and I wanted to reach out to them to offer our support to do something together,” she said.
“My wish is that this inspiring collaboration will bring this unfortunate experience to a positive closure by demonstrating women supporting women and speaking up to bring justice against all criticism, because women are stronger together.”
On June 21, Leviev feted the bracelet at a party in New York City with the “Tinder Swindler” victims-turned-collaborators.
They said, “Being able to come together and show that we are strong and powerful women through the collaboration has been amazing. We want to thank the real Leviev Diamond family, and specifically Chagit for bringing us all together and bringing closure to this nightmare.”
Priced at $169, the bracelet is available online.
The Latest

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The show will be held March 26-30 at the Miami Beach Convention Center.


The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.






















