Crime

Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

CrimeJun 22, 2022

Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

Profits will help them recoup financial losses.

20220622_Leviev.jpg
Leviev Diamonds is attempting to turn lemons into lemonade, collaborating on this bracelet with the women who con man Shimon Hayuet, aka Simon Leviev, conned out of millions of dollars by pretending to be a member of the Leviev family.
New York—Leviev Diamonds and parent company LLD Diamonds is trying to bring a happy ending to the “Tinder Swindler” drama.

The story of con man Shimon Hayut—who has legally changed his named to Simon Leviev—pretending to be the son of LLD Diamonds CEO Lev Leviev as part of a ploy to defraud women he met on Tinder of millions of dollars went viral this year when Netflix premiered its “Tinder Swindler” documentary.

It delved into the stories of three of Hayut’s victims: Cecilie Fjellhoy, Pernilla Sjoholm, and Ayleen Charlotte.

While Hayut hasn’t faced criminal charges related to the cons alleged in the documentary, LLD Diamonds has filed a lawsuit against him in Tel Aviv, Israel. 

According to the diamond company, Hayut will face the charges it is leveling in court on June 28.

Leviev Diamonds is also trying to help Hayut’s victims.

It has collaborated with Fjellhoy, Sjoholm, and Charlotte on a bracelet they helped design, featuring two real diamonds and gold-plated sterling silver interlocking rings. Proceeds of the affordable piece benefit the women, with 10 percent going to charities they have designated.

The rings are engraved with the phrase “Stronger Together.”

Chagit Leviev, daughter of Lev and employee of LLD Diamonds, came up with the idea to collaborate with the women featured in the documentary.

“These women were courageous enough to go on Netflix and tell the whole world how they were deceived. I felt their pain as a woman, and I wanted to reach out to them to offer our support to do something together,” she said.

“My wish is that this inspiring collaboration will bring this unfortunate experience to a positive closure by demonstrating women supporting women and speaking up to bring justice against all criticism, because women are stronger together.”

On June 21, Leviev feted the bracelet at a party in New York City with the “Tinder Swindler” victims-turned-collaborators.

They said, “Being able to come together and show that we are strong and powerful women through the collaboration has been amazing. We want to thank the real Leviev Diamond family, and specifically Chagit for bringing us all together and bringing closure to this nightmare.”

Priced at $169, the bracelet is available online.

 Related stories will be right here …

The Latest

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Weekly QuizOct 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

Off-White Jewelry Collection Imagery
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-White

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

Gemfields rubies
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52M

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

David Gardner’s Jewelers interior
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped Showroom

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Kylie Jenner Fantasy Bra Victoria’s Secret Fashion Show
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The Numbers

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

Mignon Faget Atelier Collection Campaign Imagery
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AI

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

 Rio Grande engagement ring and band
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform Zola

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

The Secret Gems Thailand
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

John Hardy Modern Talisman Collection Campaign Imagery
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Collage of independent jewelers celebrating their 100th anniversary in 2026
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

Hand holding shopping bags
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Christina Puchi Gemstone Earrings
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the Universe

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Graff USA Executive Vice President Katy Chen
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

Elise & Amy Greenberg
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

The Retail Smiths Principal Partner Peter Smith
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy