Crime

Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

CrimeJun 22, 2022

Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

Profits will help them recoup financial losses.

20220622_Leviev.jpg
Leviev Diamonds is attempting to turn lemons into lemonade, collaborating on this bracelet with the women who con man Shimon Hayuet, aka Simon Leviev, conned out of millions of dollars by pretending to be a member of the Leviev family.
New York—Leviev Diamonds and parent company LLD Diamonds is trying to bring a happy ending to the “Tinder Swindler” drama.

The story of con man Shimon Hayut—who has legally changed his named to Simon Leviev—pretending to be the son of LLD Diamonds CEO Lev Leviev as part of a ploy to defraud women he met on Tinder of millions of dollars went viral this year when Netflix premiered its “Tinder Swindler” documentary.

It delved into the stories of three of Hayut’s victims: Cecilie Fjellhoy, Pernilla Sjoholm, and Ayleen Charlotte.

While Hayut hasn’t faced criminal charges related to the cons alleged in the documentary, LLD Diamonds has filed a lawsuit against him in Tel Aviv, Israel. 

According to the diamond company, Hayut will face the charges it is leveling in court on June 28.

Leviev Diamonds is also trying to help Hayut’s victims.

It has collaborated with Fjellhoy, Sjoholm, and Charlotte on a bracelet they helped design, featuring two real diamonds and gold-plated sterling silver interlocking rings. Proceeds of the affordable piece benefit the women, with 10 percent going to charities they have designated.

The rings are engraved with the phrase “Stronger Together.”

Chagit Leviev, daughter of Lev and employee of LLD Diamonds, came up with the idea to collaborate with the women featured in the documentary.

“These women were courageous enough to go on Netflix and tell the whole world how they were deceived. I felt their pain as a woman, and I wanted to reach out to them to offer our support to do something together,” she said.

“My wish is that this inspiring collaboration will bring this unfortunate experience to a positive closure by demonstrating women supporting women and speaking up to bring justice against all criticism, because women are stronger together.”

On June 21, Leviev feted the bracelet at a party in New York City with the “Tinder Swindler” victims-turned-collaborators.

They said, “Being able to come together and show that we are strong and powerful women through the collaboration has been amazing. We want to thank the real Leviev Diamond family, and specifically Chagit for bringing us all together and bringing closure to this nightmare.”

Priced at $169, the bracelet is available online.

 Related stories will be right here …

The Latest

1872-x-1052-July-ad (2).png
Supplier BulletinAug 06, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Claire’s new piercing experience
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years

The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.

Brilliant Earth Jane Goodall collection rings
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income Shoppers

The retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Handwork: Handcrafted Objects that Made America Book Cover
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry

“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.

Weekly QuizAug 06, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Ani Khachian
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-Elect

The Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.

JCPenney storefront
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney Stores

Onyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The Roaring Jewel Martini
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K Martini

Solomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.

Benjamin Siegel of Hamilton Jewelers
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers

Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.

Bulgari San Diego Store Exterior
MajorsAug 05, 2026
Bulgari Opens Store in San Diego

The new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.

André Branch
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American Market

André Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.

Gemlok earrings
MajorsAug 04, 2026
Sasha Primak Acquires Gemlok

New York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.

Santana Now Unidad Collection Campaign Imagery
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry Brand

Santana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.

Stock image of a gavel and books
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store Robberies

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

Spider-Man Citizen watch and pin on a web
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s Dream

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.

Chatham Men’s Collection Campaign Imagery
CollectionsAug 03, 2026
Chatham Releases First Men’s Collection

The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

Pomellato Marvelous Griffe earrings
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot

While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.

Edina Kiss Popsicle Pendant and Karina Choudhrie Ice Cream Charm
TrendsJul 31, 2026
These Pieces of the Week Are Sweet

Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

Macy’s Herald Square store sign
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn Down

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Gemfields emeralds
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

Stock image of a polished diamond being held by tweezers
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO Says

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

U.S. Trade Representative Jamieson Greer and Jewelers of America President and CEO David Bonaparte in Washington, D.C.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

Hands pushing shopping cart
SurveysJul 30, 2026
Consumer Confidence Slips in July

Survey respondents were concerned about the rising prices of food and groceries as well as unemployment.

Paola De Luca Presents Trendvision Book
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education Lineup

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

Jewels by Grace Hillsborough Show
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão at the 2026 African Mining Indaba
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy