Majors

David Yurman Just Opened a Flagship Store in Paris

MajorsJun 07, 2022

David Yurman Just Opened a Flagship Store in Paris

Plus, the company’s founder received an honorary degree from one of the country’s top art schools.

ActiveStorage-18517-20220607-691005-r1ovyh.jpg
David Yurman said its new Paris store celebrates the brand’s aesthetic while also reflecting the cultural nuances of the French capital, much in the way its 57th Street flagship reflects New York City. (Image courtesy of David Yurman)
ActiveStorage-18518-20220607-691005-28ajcm.jpg
The company described the Paris store as having a “modern take on classic materials,” which is reflected in the artwork and modular LED screens, among other design elements. (Image courtesy of David Yurman)
View Slideshow
Paris—David Yurman recently opened the doors of its first international flagship store, in the city that inspired its “Starburst” and “Midnight Mélange” collections.

The store is located in Paris at 245 Rue St Honoré, in the city center near Place Vendôme, long known for its upscale fine jewelry and fashion boutiques.

It is the brand’s 48th company-owned and -operated store and one of 10 located outside the United States.

The Paris location pays homage to the brand’s artistic roots, starting at the front door.

The bronzed gates at the entrance were inspired by founder David Yurman’s direct-welded sculptures and forged by a French artist named Bryan Parlati, who works in his foundry west of Lyon, France.

The gates echo the herringbone pattern found on the store’s ceiling and its floors, which are made of dark Pietra Cardosa stone and pale Bardiglio Trambi marble.

Inside, the store’s furniture is mid-century modern, and its vitrines are custom, handcrafted in travertine and oak.

Men’s jewelry is displayed at the front of the store, putting it on equal footing with the women’s collections.

There is a private lounge where guests can view David Yurman’s high jewelry and one-of-a-kind pieces, and it is separated from the main store by a courtyard.

The store, the company said, is a continuation of President and Chief Creative Officer Evan Yurman’s vision for the brand’s future. 

Like the David Yurman flagship store on 57th Street in New York, the Paris flagship has an elegant, modern interior that celebrates the brand’s aesthetic while reflecting the cultural nuances of the City of Light. 

“Paris, like New York, is a city defined by art and artists,” the brand said. “It’s an endless source of inspiration for us—we feel connected to the city’s history, its people, its art. Many of our collections have been inspired by memorable moments spent in Paris.” 

 Related stories will be right here … 

In addition to the opening of the brand’s Paris flagship on May 18, company founder David Yurman recently received an honorary degree from one of the U.S.’s most prestigious art schools.

The Savannah College of Art and Design (SCAD) presented Yurman with one of two honorary degrees at its 2022 commencement ceremonies, held in early June. (Grammy-winning songwriter, producer and composer Christopher Alan “Tricky” Stewart received the other.)  

SCAD described Yurman as a “visionary artist” with a lifelong love for design and innovation who, alongside wife Sybil Yurman, created America’s “foremost luxury jewelry brand.”

Based in Savannah, Georgia with campuses in Atlanta and Lacoste, France, SCAD consistently ranks as one of the top art schools in the country across numerous disciplines, including interior design, fashion, animation and film. 

The Latest

Alnesha Bianca Handy and James Arthur Graves Graham Jr.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious Metals

Two suspects have been arrested in connection with the complex phone scam.

Technology Therapy Group Founder and CEO Jennifer Shaheen
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to Buy

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

SSEF logo
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education Scholarships

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Brent Neale x Blackberry Farm Blackberry Pendants
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With Jewelry

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Weekly QuizAug 20, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Genna Zimmer Reeds Jewelers
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in Business

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

Rio Grande Metalwerx Argentium Silver leaves
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver Workshop

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Jewelry at JIS Miami
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 Registration

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

Francesca Villa Empress Joséphine Necklace
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New Capsule

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

Interior of Dick’s Sporting Goods store
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRF

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMO

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

Bijules x Kamyen Topspin Tennis Bracelet in Grass Green
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US Open

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Gemstone AI app screenshots
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is Here

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

Verdura unicorn brooch
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Lianna Carter, Lauren Edwards, Thomas Koslowski, Erin Perry, Heran Wang
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship Winners

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Spinelli Kilcollin Trade-In Bar Program Imagery
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In Program

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Woman wearing Zales jewelry
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every Day

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Former GJEPC Chairman and second-generation Indian diamantaire Vasant Mehta
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

Alfredo Colmenero-Martinez and Jarren Frazier
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash Robbery

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

The Retail Smiths Principal Partner and National Jeweler columnist Peter Smith
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Police car with lights on
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

Ring Concierge x 818 Tequila Bridal Giveaway
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on Giveaway

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Louis Comfort Tiffany Poppy lampshade drawing
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The Met

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Spinelli Kilcollin Inara Ring
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ Collection

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

Ft. Lauderdale Jewelry, Antique, & Object Show logo
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to Florida

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy