MajorsNov 17, 2021
Evan Yurman Is Now President at David YurmanMajorsNov 29, 2021
Here’s a Peek at David Yurman’s Holiday Windows
It’s a wintry wonderland in New York City.
A view of David Yurman’s Manhattan flagship holiday display, erected at the beginning of November.
New York—All year long, David Yurman’s advertising has been a celebration of New York City.
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
Just like jewelry, Central Park represents a perfect collaboration between human and nature, the brand said.
The holiday video was produced in partnership with creative studio The-Artery, which was also responsible for David Yurman’s 2020 holiday video that earned a Telly Award for excellence in video production.
A close-up of David Yurman’s 57th Street windows
In addition to the uptown festive décor, the downtown David Yurman store is also decorated to resemble a winter wonderland.
The store’s 100-year-old iron columns, exterior façade, and interior are covered in a mix of bark, fresh juniper, and evergreen for an enchanted forest feel.
To give back to its native New York City, Yurman is donating 20 percent of the purchase price of certain designs from the “North Star” collection sold at its stores and on DavidYurman.com through the end of the year to the David Yurman Unity Fund.
The fund currently benefits the Robin Hood Foundation, combatting New York City poverty.
Additionally, 20 percent of the purchase price of limited-edition “Tree of Life” amulets sold in select New York City-area David Yurman stores and DavidYurman.com benefit the Central Park Conservancy, which maintains and cares for Central Park.
More on Majors
The Latest
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
