MajorsNov 17, 2021
Evan Yurman Is Now President at David YurmanMajorsNov 29, 2021
Here’s a Peek at David Yurman’s Holiday Windows
It’s a wintry wonderland in New York City.
A view of David Yurman’s Manhattan flagship holiday display, erected at the beginning of November.
New York—All year long, David Yurman’s advertising has been a celebration of New York City.
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
Just like jewelry, Central Park represents a perfect collaboration between human and nature, the brand said.
The holiday video was produced in partnership with creative studio The-Artery, which was also responsible for David Yurman’s 2020 holiday video that earned a Telly Award for excellence in video production.
A close-up of David Yurman’s 57th Street windows
In addition to the uptown festive décor, the downtown David Yurman store is also decorated to resemble a winter wonderland.
The store’s 100-year-old iron columns, exterior façade, and interior are covered in a mix of bark, fresh juniper, and evergreen for an enchanted forest feel.
To give back to its native New York City, Yurman is donating 20 percent of the purchase price of certain designs from the “North Star” collection sold at its stores and on DavidYurman.com through the end of the year to the David Yurman Unity Fund.
The fund currently benefits the Robin Hood Foundation, combatting New York City poverty.
Additionally, 20 percent of the purchase price of limited-edition “Tree of Life” amulets sold in select New York City-area David Yurman stores and DavidYurman.com benefit the Central Park Conservancy, which maintains and cares for Central Park.
More on Majors
The Latest
IndependentsDec 30, 2024
In Memoriam: Jewelry Industry Leaders and Innovators We Lost in 2024From groundbreaking designers to dedicated retailers, National Jeweler pays tribute to the colleagues we bid farewell to this year.
Events & AwardsDec 30, 2024
Registration Now Open for JIS Spring 2025The jewelry trade show is set for March 9-11 in Miami.
IndependentsDec 30, 2024
MJSA Elects New Board ChairEdward N. DeCristofaro, who served as MJSA’s board chair from 2012 to 2014, is returning to the role.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
SourcingDec 27, 2024
IDCA Announces 2025 Board MembersManoj Bhandari, a principal of RMC Gems Inc., is the new president of the Indian Diamond & Colorstone Association.
Weekly QuizDec 27, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 27, 2024
18 Designers Graduate from WJA’s Jewelry Loupe ProjectThe designers participated in a six-month business development and mentorship program to develop and launch their jewelry collections.
MajorsDec 24, 2024
Nordstrom Family, Partner to Take Retailer Private in $6B DealMembers of the founding family have partnered with Mexican retail company El Puerto de Liverpool to acquire Nordstrom.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
MajorsDec 24, 2024
Boucheron Bets on Las VegasThe brand has opened its second U.S. location in the Fontainebleau resort and casino.
EditorsDec 24, 2024
The Spectrum Jewels I Want to Find Under the Tree Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
SourcingDec 24, 2024
Gemfields to Temporarily Suspend Emerald MiningThe move is one of several cost-cutting measures outlined by the company as it faces a weaker luxury market and other challenges.
IndependentsDec 23, 2024
Philadelphia 76ers’ Tyrese Maxey Stars in The 1916 Company’s New CampaignThe retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
EditorsDec 23, 2024
My Favorite Piece of the Week Jewels of 2024Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
GradingDec 23, 2024
GIA Adds Filler Identification to Emerald ReportsLab clients have the option to request this addition on their emerald reports.
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
