MajorsNov 17, 2021
Evan Yurman Is Now President at David YurmanMajorsNov 29, 2021
Here’s a Peek at David Yurman’s Holiday Windows
It’s a wintry wonderland in New York City.
A view of David Yurman’s Manhattan flagship holiday display, erected at the beginning of November.
New York—All year long, David Yurman’s advertising has been a celebration of New York City.
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
Just like jewelry, Central Park represents a perfect collaboration between human and nature, the brand said.
The holiday video was produced in partnership with creative studio The-Artery, which was also responsible for David Yurman’s 2020 holiday video that earned a Telly Award for excellence in video production.
A close-up of David Yurman’s 57th Street windows
In addition to the uptown festive décor, the downtown David Yurman store is also decorated to resemble a winter wonderland.
The store’s 100-year-old iron columns, exterior façade, and interior are covered in a mix of bark, fresh juniper, and evergreen for an enchanted forest feel.
To give back to its native New York City, Yurman is donating 20 percent of the purchase price of certain designs from the “North Star” collection sold at its stores and on DavidYurman.com through the end of the year to the David Yurman Unity Fund.
The fund currently benefits the Robin Hood Foundation, combatting New York City poverty.
Additionally, 20 percent of the purchase price of limited-edition “Tree of Life” amulets sold in select New York City-area David Yurman stores and DavidYurman.com benefit the Central Park Conservancy, which maintains and cares for Central Park.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsOct 11, 2024
Bonhams Reports ‘Fierce Bidding’ for Dianne Feinstein’s Jewels All 74 lots of jewelry belonging to the late Democratic senator found buyers at Bonhams Los Angeles.
CollectionsOct 11, 2024
Piece of the Week: Gemfields x Kimberly McDonald Jewelry SuiteThe two collaborated on a necklace and a pair of earrings that praise the beauty of Zambian emeralds.
Events & AwardsOct 11, 2024
ICA Congress Goes to BrazilThe 20th ICA Congress is slated for May 19-22 in Brasília, Brazil.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
CollectionsOct 10, 2024
Pomellato Revives Past Designs for New Capsule Collection“Memorie D’Archivio” was inspired by the “Mora” and “Mosaico” collections the brand introduced in the ‘90s.
Weekly QuizOct 10, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 10, 2024
Lucara Sells Clara to Its Original FoundersCEO William Lamb said divesting the diamond sales platform allows the company to focus on the underground expansion of Karowe.
MajorsOct 10, 2024
Oscar Heyman Releases 2024 Holiday CatalogIt features 124 jewels and a variety of colored gemstones.
Brought to you by
Why You Can't Miss JA New York This FallDon't miss this one-stop-shop in October, curated with buyers’ needs in mind.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
IndependentsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
SourcingOct 04, 2024
How India Became the World’s Second-Largest Market for Diamond Jewelry A strong economy, a growing middle class with an affinity for brands, and rapid expansion of organized retail have fueled the market’s rise.
MajorsOct 04, 2024
Hearts On Fire Names Gabrielle Grazi VP of Sales, North AmericaThe industry veteran is also the president-elect of the Women’s Jewelry Association.
CollectionsOct 04, 2024
Piece of the Week: Ray Griffiths’ ‘Double Headed Snake’ RingSlither into spooky season with this scary snake ring that boasts two heads with tsavorite eyes.
Policies & IssuesOct 03, 2024
RJO, CERF+ Join Those Offering Hurricane Helene Relief to Affected JewelersPlus, how to apply for emergency funds and donate to recovery efforts.
CrimeOct 03, 2024
Man Who Shared Spoils of $2.7M Smash-and-Grab on Social Media Pleads Guilty to Robbery ChargeLadell Tharpe, 39, took part in a 2022 jewelry store robbery and then posted pictures of cash on Instagram with the text “Robbery Gang.”
