MajorsNov 17, 2021
Evan Yurman Is Now President at David YurmanMajorsNov 29, 2021
Here’s a Peek at David Yurman’s Holiday Windows
It’s a wintry wonderland in New York City.
A view of David Yurman’s Manhattan flagship holiday display, erected at the beginning of November.
New York—All year long, David Yurman’s advertising has been a celebration of New York City.
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
The company’s Manhattan flagship continues the theme via its holiday window display.
Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.
The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.
Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.
An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.
Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.
WATCH: David Yurman’s Central Park Menagerie
Just like jewelry, Central Park represents a perfect collaboration between human and nature, the brand said.
The holiday video was produced in partnership with creative studio The-Artery, which was also responsible for David Yurman’s 2020 holiday video that earned a Telly Award for excellence in video production.
A close-up of David Yurman’s 57th Street windows
In addition to the uptown festive décor, the downtown David Yurman store is also decorated to resemble a winter wonderland.
The store’s 100-year-old iron columns, exterior façade, and interior are covered in a mix of bark, fresh juniper, and evergreen for an enchanted forest feel.
To give back to its native New York City, Yurman is donating 20 percent of the purchase price of certain designs from the “North Star” collection sold at its stores and on DavidYurman.com through the end of the year to the David Yurman Unity Fund.
The fund currently benefits the Robin Hood Foundation, combatting New York City poverty.
Additionally, 20 percent of the purchase price of limited-edition “Tree of Life” amulets sold in select New York City-area David Yurman stores and DavidYurman.com benefit the Central Park Conservancy, which maintains and cares for Central Park.
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
Weekly QuizMay 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is BackThe partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry SaleLed by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.
WatchesMay 07, 2026
Chrono24 Names New CEOJosé Gaztelu has been promoted to the role, which has been vacant since last year.
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship ProgramIt has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
